Jeff Esposito

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Social media summer reading list

Jeff Esposito

While most of the memories are fond ones, I also remember the last month or so of the summer where everyone tried to cram in the required summer book list. With the weather heating up and Fourth of July weekend behind us, I find myself nostalgic for the summer vacations of my schoolboy years.

List 39
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Internet Retailer ranks Vistaprint 27th in highest social media impact for online retailers

Jeff Esposito

After thumbing through the traditional marketing, I came across the publication’s inaugural list of Retailers with the highest Social Media Impact (full list below). Vistaprint ranked #27 on the Internet Retailer: Retailers with the highest Social Media Impact List in 2012.

Retail 42
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Why I read 31 books in 2011

Jeff Esposito

Below is my list of fiction, non-fiction and business books that I read in 2011 along with reviews that I did on many of them. 2011 Reading List. I also welcome any suggestions for books that you think I should read this year as well in the comments below. Business Books.

Review 43
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How do you stay organized?

Jeff Esposito

The same holds true for my “to do” lists and daily tasks. A list that needs to be scratched off just seems more daunting and requires action or TLC than say an Outlook reminder that I can easily hit snooze on. Sure it may seem archaic, but for me it just works.

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Why should I like your brand?

Jeff Esposito

There are plenty of things that could be added to this list and would love to hear what you would add to the list. Offer customers who connect with you on a social network or check into your location with a deal. Since you are asking them to complete an action for you, it is the least that you can do.

Brands 50
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Don’t fear the spotlight, beer cities and Nintendo

Jeff Esposito

Top 10 Beer Cities – good to see so many cities in New England make this list. I can say that I have drank in five of the city on the list and can vouch for their beverage prowess. This is a good article to share with folks in your company who fear what MIGHT happen if they use social media.

Trends 36
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What [insert current event] can teach you about [insert industry]

Jeff Esposito

These posts are often list posts that come in counts of three, five or 10 and are things that the authors say should be avoided in a particular industry — often social media or PR. Some of the advice is 101 while some is Monday morning quarterbacking.