For more than a decade, we have relied on websites like Google and Yahoo to sift through the billions of web pages and present a list of contenders that, according to the search engines, most accurately relate to our search query. SEO at its core. Search Engine Optimization (SEO) is really all about enhancing a website so that the search bots can find it more easily and, as mentioned, identify which terms it should rank for. Do Good SEO. Good SEO is all about transforming a website into a digital entity that deserves links. SEO as you write. MORE >>

But let’s say you are an individual or company that is trying to combat negative listings that rank highly for your name. fundamental part of online reputation management (ORM) involves pushing down those negative listings and getting more positive or neutral results better entrenched on page one. At times when your name is in the news (for reasons you’d prefer it wasn’t) an increase in the number of “fresh” listings on page one means it will be more difficult to keep negative coverage off of page one. Do Google’s Expanded Domain Results Apply to News and Video Listings? MORE >>

Within the last two years Google has come out with Panda and Penguin updates that have made many SEO’s reorganize their strategies. With these changes the same old SEO may not benefit your website as much in getting consistent and sustainable rankings month-in-month-out. Here are some metrics SEO’s need to pay attention to when considering Google Search+ results. If you have multiple URL’s listed in the results with your home page and secondary page, then those count as two impressions. What SEO metrics are you tracking? Are SEO Rankings Outdated? MORE >>

No longer tied to a desk to create and manage our websites, an explosion of apps enters the scene, freeing us to track SEO strategies almost anywhere. There are some big name apps you won’t find on this list, simply because users and reviewers ranked them poorly and they don’t belong on a “best apps” list. And, there are a couple of surprise SEO apps here you’ve likely never heard of. Get Started Using SEO Quake SEO Extension. Track Your SEO Strategies Using Raven Tools. Go Pro With SEO for Firefox. This is a guest post by Christy Wilson. MORE >>

Google indexes not only websites, but also images, videos, local listings, news stories, blog posts, and more. Google calls their search results “Universal Search” and blends listings from all types of content it gathers from crawling the World Wide Web. With that said, here are 22 SEO tips to optimize your online B2B presence: Participate in Social Media - SEOMoz released a study correlating data from over 10,000 keyword rankings and the factors that influence Google to highly rank a website. Listings show up on Google Maps and get ranked on the first page of Google. MORE >>