Waxing UnLyrical

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Surveys: Essential to the PR Pro’s Toolbox

Waxing UnLyrical

The problem with surveying is that it, allegedly, takes too long. But I would argue that if you are clear about what your organization’s goals and objectives are, then you know exactly what you are looking for, and developing a survey with appropriate questions shouldn’t take as long as you might think. Then there is matter of tools.

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Big Research Smarts for Small Budgets

Waxing UnLyrical

Geological Survey uses Twitter data to track earthquakes: “For example, the U.S. Geological Survey, when using Twitter data to track earthquakes, utilizes only four variables: They look for mentions of ‘earthquake’ Tweets of seven words or longer are excluded (people in an earthquake zone tend to keep their messages short).

Research 200
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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. In fact, 68% of respondents to the Uproar PR survey said they have made a purchase based on a post from a non-celebrity. Connect with Debbie on LinkedIn or Twitter. Consumers look to buy from those they trust.

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That Moment When Your Social Media and Real Worlds Collide

Waxing UnLyrical

Someone doing a survey? Then she asked if I would participate in some kind of survey they were doing of travelers. Then she asked if I would participate in some kind of survey they were doing of travelers. Do they allow that, giving random survey people access to boarding areas? Who was she? A scam artist?

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Monday Roundup: Blogging Tips from Around the Interwebz

Waxing UnLyrical

SurveyAct – New Online Survey Tool for Small Business Owners. Why: Mike Allton explains how conducting a survey on your blog allows you to get to know your readers and can help you generate future content that they will find interesting and helpful. 5 Ways to Ensure Your Blog Posts are Not Ranking on Google.

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Waxing and Waning, Lyrical and UnLyrical

Waxing UnLyrical

I didn’t want to do anything as formal as a survey, but I would really appreciate it if you would leave your responses in the comments section, so that we can make sure WUL continues to be a forum that challenges you intellectually, stimulates you emotionally, and makes you comfortable enough to kick off your shoes and stay a while.

Survey 209
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Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

On how Sodexo specifically measures its Corporate Citizenship efforts: A3: #Sodexo uses 3 year survey of stakeholders. A3a: In between surveys, we’ll measure engagement (hits, time on site, feedback, customer/client feedback) but moving needle key #measurePR — John Friedman (@JohnFriedman) May 28, 2013.

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