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The New Retail Economy

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Retail is in more trouble than they care to admit. or is there some innovation that retailers are missing? I used to read books exclusively on my iPhone using the Kindle app. I found myself needing a strange contraption/adapter for my my iPhone X. No retailers carried anything remotely close to it. and on and on.

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A More Elegant Question About The Future Of Retail

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2017 is starting out with some ugly news on the retail front. On the one hand, there were many disturbing pieces of news on the retail front, about department store giants Sears and Macy's. I'm no fan of the " Market Of One ", but it was hard to not be perplexed by these two divergent experiences that were happening at the same time.

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Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

How can a retailer effectively reach consumers in-store and educate them about deals that might be of particular interest? Consumers will receive notice if a computer they ordered is ready for pickup, and may get messages about upgrading and/or trading in old phones when they walk by the iPhone section. And what about privacy?

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Is Marketing About To Get Really Creepy Or Really Good?

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There is still one slightly unchartered territory that will - without question - be the last mile in marketing. It is the ability for a brand to deliver contextual and highly targeted marketing at the local retail level. " If you can get beyond the marketing jargon, WiFiSLAM is, essentially, GPS for the indoors.

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Smarts Brands Will Create Their Own Digital Products And Services

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Marketing is so much more than advertising. One of the bigger ideas (and evolutions) in marketing that I covered in my second business book, CTRL ALT Delete (which was published in 2013), was the idea of utilitarianism marketing. The fact is that marketing dollars don't have to (only) go to advertising. digital marketing.

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The End Of The Dial Tone

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If you speak to marketers about how they are doing in relation to consumers and their mobile usage, it will be a disappointing conversation. You have your social media fully integrated into your website, which matches up to the retail experience and beyond. marketing department. retail experience. The true omnichannel.

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Virtual Reality, Amazon Prime Air, Snapchat, Swiping Right For Sperm And More - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM

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