Buffer Social

AUGUST 16, 2023

Research emerging markets by connecting with local businesses, attending industry events, and partnering with local influencers. We used a press release distribution service to get our clients’ news in front of journalists. Leveraging influencer outreach tools helped us discover and connect with industry influencers.

Strategy 74

Strategy Press Release Startup Reputation 74

Proactive Report

JUNE 2, 2014

Although most PR pros are not SEO pros, we have realized that search is one of the big game changes in the news industry. In fact, back in 2011 Pew Research stated that search was the one factor that had most influenced the news in the past decade. There have been signs that Google is not too thrilled with press releases.

Press Release 98

Press Release SEO News Google 98

Sprout Social

MARCH 7, 2024

It’s also important to identify your SEO competitors as they can sometimes differ from your business competitors. You can find SEO competitors by using keyword research tools to check who’s ranking for your target keywords. Investigate details such as their content marketing plans, influencer collaborations and sales channels.

Analysis 93

Analysis Report Examples Tools 93

Keyhole.co

MARCH 6, 2024

There are so many brands and influencers, all vying for the attention of their target audience. Often, the most effective way of doing this is by publishing press releases. But before you submit a press release, think carefully about the message you want to communicate. The social media scene is noisy.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Sprout Social

APRIL 12, 2022

Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. Public relations professionals must wear several hats.

Statistics 106

Statistics Skills Analytics Press Release 106

Adam Sherk

JULY 9, 2013

But what about using search and social data to influence the editorial calendar over the longer term? To be clear the aim here is not to encourage sites to create content solely for SEO, or to take things to a content farm-like extreme. Press Release Optimization Checklist and Tips.

Research 183

Research Content Hitwise Adwords 183

Small Business Mavericks

NOVEMBER 20, 2013

All of this is well and good, but if you’re going to listen to bad SEO advice, then you’ll have to suffer the consequences of said advice. You sent out low-quality press releases. When you do, going forward, don’t trust the wrong people with your SEO. The latest was at Search Engine Journal.

Directory 98

Directory Press Release Journal SEO 98

ProBlogger

JULY 30, 2014

Everybody knows that the world of SEO is changing. Just republishing press releases isn’t going to get you anywhere. Headlines are very important because they not only influence the searchability of your articles, but also the readership. This is a guest contribution from business/tech writer Nick Chowdrey.

News 52

News SEO Google Press Release 52

Webbiquity SMM

SEPTEMBER 9, 2013

Yes, SEO (which increases website visibility) is a key component of WPO, but it’s only one component. Use news releases for exposure, not backlinks. Until fairly recently, common SEO guidance was to “Create backlinks from (press releases) to…supporting pages on your website.

Directory 196

Directory SEO B2B Real Estate 196

SocMed Sean

JUNE 23, 2017

Using anchor texts such as “Click Here” or “Download our app” won’t help you get any high organic SEO, marketing results in SERPs. If you have the ability, find ways to get your app in front of digital influencers who might already have a connection with your target community and have a sizeable social media following.

Organization 182

Organization Mobile Apple SEO 182

Idaconcpts

AUGUST 16, 2013

Brand.com case studies suggest that you can push negative feedback out of a search engine using some quick SEO tricks. In situations where you accumulate negative feedback, you can build some highly optimize microsites on these domains to push those results out of your sphere of influence. Highlighting Accomplishments.

Press Release 145

Press Release Domain Name Case Study Social Media Management 145

Idaconcpts

AUGUST 22, 2014

Case studies suggest that you can push negative feedback out of a search engine using some quick SEO tricks. In situations where you accumulate negative feedback, you can build some highly optimize microsites on these domains to push those results out of your sphere of influence. Highlighting Accomplishments.

Press Release 124

Press Release Domain Name Case Study Social Media Management 124

Kikolani

JANUARY 26, 2010

Measuring Social Media Influence. The most popular topic at #SMAZ was the measurement of social media influence and the elusive ROI – Return on Investment. Watch the PSA to understand how storytelling can create a stronger influence on social media. 2010 SEO Trends. SEO and Social Media. Related Posts.

ROI 114

ROI Social Media SEO Tips 114

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Each time a user clicks the +1 button, it helps with that brand’s SEO and the content getting served to users above other content.

Google 216

Google Tips Bookmarklet SEO 216

Adam Sherk

AUGUST 31, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular News Sites on YouTube by Adam Sherk on August 31, 2010 YouTube is both a major opportunity and an interesting challenge for news sites. Reference to other social media measures of influence here by NewsKnife [link] Thanks for this post again.

Sites 182

Sites News YouTube Press Release 182

Social Media Marketing

AUGUST 16, 2013

With its latest change in policy around links in press releases , Google is influencing public relations. The positive psychology around a like has been found to influence one''s peer set. The Web isn''t what it used to be. There''s power in that "like."

Social Media 167

Social Media Flipboard Press Release Trends 167

Small Business Mavericks

MARCH 31, 2011

The most interesting difference between traditional TV and Web TV is that the audience can influence the story line as it develops. Consider: Fans that watch Web shows have the ability to write comments that provide immediate influence on the plot of a series. And, actually, I agree.

Case Study 98

Case Study Press Release Small Business Adwords 98

Laurel Papworth

NOVEMBER 3, 2014

A very practical course with small group (about 10 people) – bring your laptop to set up tools for improving Facebook, Twitter, blogs, social media press releases, measurement, strategy, campaigns and so on. Computer Based Session: Build a blog and social media press room with socmed press releases, blog and social objects.

Social Media 69

Social Media Press Release Class Course 69

Small Business Mavericks

MARCH 30, 2011

They’ll be major influences to online marketing for a long time. Can you blame them? I think longer content is in, and to be truthful, longer content will always have great benefits. Catch the wave of these five trends right now.

Trends 156

Trends Case Study Press Release Marketing 156

Pam Moore

MARCH 19, 2020

They have influencers excited to work with them to amplify their brand, expand their reach and build new relationships. Employee advocacy programs arm the brand with a digital army of brand advocates who can represent the brand far better than a boring press release. Brands turn up the volume with influencer marketing.

Trends 78

Trends Video Marketing Influencer 78

Mindjumpers

DECEMBER 3, 2010

From the user viewpoint this is a valid argument, for businesses and especially SEO it is not. of the person that comes into contact with the content, irrespective of the channel and the format (an informative blog post, an ad, an online video, a press release, a white paper etc.).

Content 213

Content Social Bookmarking Press Release Research 213

Kikolani

APRIL 28, 2010

Nominees for Best SEO Blog of 2010. Here are my favorite SEO (Search Engine Optimization) blogs out of the 22 nominees listed. Daily SEO Tip. Daily SEO Tip is a blog that covers everything from SEO, link building, social media, blogging, and keyword tools. A Sampling from Daily SEO Tip. SEM Group Blog.

Sample 155

Sample Samples Journal SEO 155

Laurel Papworth

JULY 2, 2013

Social Media Press Releases & Media Rooms for Bloggers and Twitterers, Social Media Campaign vs Strategy vs Tactics: Facebook Pages and Google Plus for Business and Twitter Tools including Measurement and Monitoring. Laptop hire costs are $50 a day. Lunch and light refreshments are included as part of the course.

Course 102

Course Social Media Press Release Class 102

Adam Sherk

JUNE 15, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on Twitter: Who is Making the Most Impact? by Adam Sherk on June 15, 2010 I have done several posts on news organizations and Facebook recently so I thought it was time to switch things up and look at Twitter again.

News 165

News Sites Twitter Digg 165

Kikolani

NOVEMBER 19, 2010

14 social media experts react to Facebook’s new message system – a look at how influencers feel about the change. Creating a SEO friendly Facebook page – key elements to make sure your page is search noteworthy. Search Engines / SEO / Analytics. Social Media / Social Networking.

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Proactive Report

APRIL 12, 2018

Once you’ve written a news release, distributed it, and posted it to your newsroom and social media accounts, you have to track results and be able to report ROI. In the past, we counted outputs and media clips as the ROI of a press release, but in the digital age there is so much more we can track. 7 percent – other.

News 40

News Press Release URL Analytics 40

Adam Sherk

APRIL 5, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular MLB Teams on Twitter and Facebook by Adam Sherk on April 5, 2010 A new baseball season is underway and we are in that wonderfully brief period when fans all over the country still believe this could actually be the year for their team.

Team 204

Team Twitter Facebook Comparison 204

The Realtime Report

JANUARY 12, 2022

Does It Improve SEO? Online press releases are distributed to gain high-quality backlinks, social media mentions, and enhance Search Engine Optimization (SEO). A well-designed local SEO digital PR approach for businesses will focus on getting your company mentioned in websites that cover your local community.

SEO 185

SEO Press Release Engineering Knowledge Base 185

Adam Sherk

SEPTEMBER 15, 2010

The usual caveats: Social media isn’t a popularity contest and reach does not equal influence, engagement or action These figures will quickly be out-of-date (they probably were before I could hit the “publish” button) But those things aside, it is interesting to take a snapshot at various times for the purposes of comparison.

Team 188

Team Twitter Facebook Comparison 188

Proactive Report

DECEMBER 4, 2013

Outputs: Press release, blog posts, influencer outreach, Twitter party. Google’s new link rules simply say they don’t count PR links for SEO purposes. This is a tag that tells Google you are not using this link for SEO purposes. SEO is more important than ever before. Tracking links are fine.

Netvibes 81

Netvibes Repository Metrics Press Release 81

Kikolani

JULY 20, 2016

Now that that’s out the way, for those who don’t know what indexing in SEO means: it’s a record that search engines keep of all your web pages. Backlinko reports that there are 200 factors which influence how long it takes to get added to Google index, and the gist of it is focused on these points: How popular the website is.

Google 60

Google Directory Domain Name SEO 60

Kikolani

JULY 20, 2016

Now that that’s out the way, for those who don’t know what indexing in SEO means: it’s a record that search engines keep of all your web pages. Backlinko reports that there are 200 factors which influence how long it takes to get added to Google index, and the gist of it is focused on these points: How popular the website is.

Google 60

Google Directory Domain Name SEO 60

Small Business Mavericks

APRIL 4, 2011

Once you influence the connectors, things can go viral pretty fast. If not, you haven’t really lost anything. What’s more effective is to find the influential people – the connectors – in your niche that can spread the news.

Social Media 98

Social Media Case Study Press Release Small Business 98

Convince & Convert

APRIL 18, 2012

It also lets you easily assign pieces of content to individuals and reminds those people when things are due through email notifications so you’re not hounding people for that guest post, newsletter copy, press release, podcast, etc. That way, you can spend your efforts focusing on your communication with the bloggers.

Tools 158

Tools Products Social Media Collaboration 158

Small Business Mavericks

FEBRUARY 6, 2011

The data suggests that 19% of respondents rated promotional e-mails as influencing their visits to websites. What may surprise many small business owners is that social media marketing is so far down the list, especially when it comes to two-way communications. At least, that’s according to data reported on WebProNews recently.

Social Media 187

Social Media Marketing Small Business Case Study 187

Laurel Papworth

JUNE 7, 2016

Social Media Press Releases & Media Rooms for Bloggers and Twitterers, Social Media Campaign vs Strategy vs Tactics: Facebook Pages and Google Plus for Business and Twitter Tools including Measurement and Monitoring. Please read on f or the course curriculum. Laptop hire costs are $50 a day. Nine Steps of a Social Media Strategy.

Course 40

Course Training Social Media Press Release 40

Oktopost

SEPTEMBER 24, 2019

You want to see a positive, confident outlook toward the company from customers, shareholders, and employees; as well as stakeholders outside the company, such as suppliers, influencers, and industry leaders. People are naturally skeptical of messaging that comes from executives, owners, and faceless press releases. .

Reputation 84

Reputation Press Release Airlines Construction 84