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Link Building Tactics for Publishers

Adam Sherk

For traditional publishers, link building typically falls within the third main bucket of a comprehensive SEO program, which includes technical, editorial and marketing initiatives. However there are plenty of benefits to link development beyond SEO, in particular driving traffic, increasing awareness and building audience.

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The Most Popular News Sites on YouTube

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular News Sites on YouTube by Adam Sherk on August 31, 2010 YouTube is both a major opportunity and an interesting challenge for news sites. Reference to other social media measures of influence here by NewsKnife [link] Thanks for this post again.

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News Sites on Twitter: Who is Making the Most Impact?

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk News Sites on Twitter: Who is Making the Most Impact? by Adam Sherk on June 15, 2010 I have done several posts on news organizations and Facebook recently so I thought it was time to switch things up and look at Twitter again.

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The Most Popular MLB Teams on Twitter and Facebook

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Popular MLB Teams on Twitter and Facebook by Adam Sherk on April 5, 2010 A new baseball season is underway and we are in that wonderfully brief period when fans all over the country still believe this could actually be the year for their team.

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The Most Popular NFL Teams on Twitter and Facebook: 2010 Season

Adam Sherk

The usual caveats: Social media isn’t a popularity contest and reach does not equal influence, engagement or action These figures will quickly be out-of-date (they probably were before I could hit the “publish” button) But those things aside, it is interesting to take a snapshot at various times for the purposes of comparison.

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PR Measurement – What to Measure

Proactive Report

Outputs: Press release, blog posts, influencer outreach, Twitter party. Google’s new link rules simply say they don’t count PR links for SEO purposes. This is a tag that tells Google you are not using this link for SEO purposes. SEO is more important than ever before. Tracking links are fine.

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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

Modern blog software allows you to format the layout to resemble magazines, corporate web sites or for syndicating videos. Learn basic SEO. Send out press releases. Contest is an effective way to generate buzz around the blogosphere, especially if you are able to have other bloggers and influencers blog about it.