Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? What Is a Micro Influencer?

Influencer 133

Influencer How To Marketing Instagram 133

Hootsuite

FEBRUARY 22, 2022

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. What is affiliate marketing? Here’s how affiliate marketing works in a nutshell.

Affiliate marketing 130

Affiliate marketing Social Media Tips Marketing 130

Later

JUNE 9, 2021

Not only does this open up new ways for creators and influencers to earn on Instagram , but it also means brands can benefit from an entirely revenue-based form of influencer marketing. Previously, select creators and influencers could tag products from the brands they work with on Instagram. Ready to find out more?

Instagram 113

Instagram Tools Affiliate marketing Influencer 113

Sprout Social

JULY 8, 2021

Does affiliate marketing make sense for you and your business? And if you’re an influencer, blogger or publisher with a dedicated following, there are likely affiliate partnership opportunities available to you today. Let’s be clear, though: affiliate marketing isn’t some sort of get-rich-quick scheme.

Affiliate marketing 134

Affiliate marketing Affiliate network Marketing Blogger 134

Social Media Strategies Summit

JANUARY 21, 2021

After a year where most of us spent more time on social media than ever, it is not surprising that 63% of marketers intend to increase their influencer marketing budget in the next year. Percentage increase in time spent on social media platforms, Source: Influencer Marketing Hub. 1 Determine your marketing goals.

Influencer 188

Influencer Metrics Campaign Survey 188

Sherrilynne Starkie

MARCH 21, 2018

Influencer marketing is nothing new. PR pros have been building positive relationships with influencers since the dawn of the profession. What has changed is the definition of what, or who, an influencer is. There are millions of them each with his or her own niche, own voice and, therefore, own influence.

Influencer 90

Influencer Automotive Marketing Guidelines 90

Socialmedia.biz

DECEMBER 19, 2018

As an independent contractor, you have the freedom to create your own schedule, but marketing your services can be a challenge. That means using the same logo, colors and voice across your social media accounts, website and other marketing materials. Connect with Influencers. Develop Your Brand. Develop a logo and website.

Social Media 110

Social Media Tips Marketing Influencer 110

Ignite Social Media

NOVEMBER 27, 2019

New FTC Requirements for Influencers that Impact Brand Marketers. The FTC released a new disclosures guide for influencers and the changes could impact your influencer marketing programs. Among the new changes, disclosures must now be in close proximity to the product and be clear about the relationship.

Trends 96

Trends Influencer Instagram YouTube 96

Ignite Social Media

NOVEMBER 17, 2021

But as social media marketers look ahead to 2022 planning, here are several social media predictions that can help guide your strategies. The Facebook Pixel Is Abandoned by Marketers. The FTC Finally Cracks Down on Influencer/Brand Disclosure Abuses. Some of these items we predicted last year , while others we did not.

Social Media 208

Social Media API Reputation Compete 208

Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. What exactly is it you want influencers to do? For example, a former client that we work with on and off wanted some advice on an influencer program.

Influencer 100

Influencer Marketing Banking Guidelines 100

Later

DECEMBER 10, 2019

As influencer marketing shows no sign of slowing down on Instagram, it’s more important than ever to know the FTC’s rules. When Do the FTC’s Rules of Disclosure Apply? And this includes cracking down on deceptive influencer marketing. So, what exactly are the FTC guidelines for influencers?

Instagram 80

Instagram FAQ How To Influencer 80

Social Media Today

APRIL 24, 2018

Potential legal pitfalls can stem from a lack of control over content, disclosure, murky product ownership and balancing marketers' needs against influencer independence.

Influencer 131

Influencer Products Content Marketing 131

Ignite Social Media

JULY 19, 2017

If you work on influencer marketing you should know all about branded content disclaimers on social media and the FTC. The FTC endorsement guidelines were put into effect in order to protect consumers from deceptive marketing (false advertising) and have been adjusted over time as they’ve seen the need.

Influencer 97

Influencer Social Media Brands Guidelines 97

Convince & Convert

AUGUST 19, 2015

The evolution of informational access is nothing new, and neither are the struggles marketers experience to keep up. While ethically any influencer has a responsibility to their audience to disclose a brand relationship, legally the brand is the one who gets in trouble when disclosure is lacking. Simplifying Disclosure.

Influencer 60

Influencer How To Marketing Guidelines 60

Ignite Social Media

SEPTEMBER 18, 2017

While Microsoft and Google bet on influencers, the FTC clamps down on influencer marketing; and LinkedIn hedges bets on new audience network… in this week’s edition of Social You Should Know. Influencer restrictions are here to stay. Don’t assume that using a platform’s disclosure tool is sufficient.

Influencer 89

Influencer Microsoft Guidelines LinkedIn 89

Socialmedia.biz

MAY 11, 2016

T he days of classic marketing strategies are far behind us. Clearly, companies have taken note of the changing field of marketing and are turning to alternatives. In fact, many brands are changing their marketing strategies all-together to focus on other advertising methods. So Why Are More Brands Using Influencer Marketing?

Influencer 68

Influencer Strategy Brands Marketing 68

Ignite Social Media

MAY 1, 2017

letters were sent to over 90 Instagram influencers warning them to stop hiding from followers the fact that their posts were sponsored by brands. In that letter, the FTC gave unambiguous direction on how to ensure disclosures were in fact “clear” and “conspicuous”. Twitter Is Finally Growing Again, Sort Of.

Instagram 104

Instagram Twitter Engineering Influencer 104

Convince & Convert

APRIL 19, 2016

Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. Influencer Marketing Isn’t New. No paid media was employed.

ROI 60

ROI Influencer Nielsen Marketing 60

Later

FEBRUARY 14, 2020

You can have full control over which posts influencers can tag you as a paid partner and gain real-time insights into how posts are performing — making your influencer partnerships more efficient, transparent, and trackable. Especially if they’re a micro-influencer trying to expand their business portfolio. .

Instagram 60

Instagram Tools Brands Content 60

Later

SEPTEMBER 15, 2020

Working with brands as an influencer isn’t always easy — especially in light of the impact of COVID-19 on influencer marketing. What Should be Included in Your Influencer Agreement Contract. How to Avoid Influencer Scams. As an influencer, it’s not just whether you’re the right fit for a brand.

Brands 57

Brands Influencer Collaboration Instagram 57

Hootsuite

NOVEMBER 2, 2022

Pro: It’s great marketing for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Pro: You get fresh, engaging content promoting your business.

Brands 96

Brands Collaboration HootSuite Influencer 96

Harp Interactive

OCTOBER 9, 2009

Build blogs and teach conversational marketing and business relationship building techniques. Learn how to measure their influence. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Explore several viewpoints about social media marketing. Email me for a calendar).

Social Media 232

Social Media Press Release Marketing Widget 232

Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. Find the right influencers.

Brands 95

Brands HootSuite Project Metrics 95

Convince & Convert

AUGUST 20, 2015

To expand on yesterday’s post on how brands are balancing good marketing with lawful compliance , I interviewed a brand who emphasizes ethical marketing and double checks that all of their blogger outreach complies with FTC Guidelines. We have asked bloggers to edit posts if they lacked disclosure or clear enough disclosure.

Guidelines 60

Guidelines How To Blogger Review 60

Convince & Convert

JULY 7, 2014

If you want your employees (or your team) to share something in social, or your employees want to recommend content to the marketing hub, etc. Bufferapp.com Captora – Automated Marketing Optimization I get excited just thinking about this company. Addvocate makes it happen. That’s Captora. It’s a game-changer for B2B.

Startup 168

Startup Crowdsourcing Badge B2B 168

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Samir Balwani. Adam Singer. Kristi Hines.

Tools 277

Tools Tips Marketing Social Media 277

Ignite Social Media

DECEMBER 19, 2017

As social media budgets continue to grow and more and more marketing dollars begin to get funneled into social media we saw an increasing number of clients separate their social media efforts into organic and paid buckets this year. If you’re thinking about getting in on the trend consider whether Insta or Snap are right for your audience.

Social Media 104

Social Media UGC Paid Search Hashtag 104

Waxing UnLyrical

DECEMBER 16, 2013

We discussed location-based social data, the accuracy of impression counts from social media, building relationships with influencers, determining influencers, and the challenges of social listening. Why: On September 10th Jeff Cann , Manager of Strategic Agencies for Marketwired , joined us. PR Measurement – What to Measure.

Storify 216

Storify Press Release Case Study Hashtag 216

Pixlee

MAY 2, 2017

Athleisure is a billion dollar market, and everyone wants a piece of a pie—but only a few brands have excelled in the industry. While its products are incredibly stylish and high-quality, it’s been the marketing team that’s propelled the company to such levels of success. That stands true in marketing as well as life.

Apparel 42

Apparel Marketing Hashtag UGC 42

Pixlee

MAY 2, 2017

Athleisure is a billion dollar market, and everyone wants a piece of a pie—but only a few brands have excelled in the industry. While its products are incredibly stylish and high-quality, its been the marketing team that's propelled the company to such levels of success. Relationships With Other Businesses & Social Influencers.

Apparel 40

Apparel Marketing Hashtag UGC 40

Waxing UnLyrical

JULY 15, 2011

If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#. which just opened its public run and runs through October 2.

Vocus 198

Vocus Foursquare Campaign Influencer 198

Pixlee

MAY 2, 2017

Athleisure is a billion dollar market, and everyone wants a piece of a pie—but only a few brands have excelled in the industry. While its products are incredibly stylish and high-quality, it’s been the marketing team that’s propelled the company to such levels of success. That stands true in marketing as well as life.

Apparel 40

Apparel Marketing Hashtag UGC 40

Ignite Social Media

DECEMBER 5, 2017

It may seem like old news to a lot of but, there are still a decent amount of people out there that don’t seem to know there are FTC Influencer Guidelines. One of the most important guidelines is surrounding disclosing a relationship between an influencer and a brand. Regardless if one is provided with money there must be a disclosure.

Influencer 111

Influencer Guidelines Review Airlines 111

Waxing UnLyrical

FEBRUARY 4, 2013

Disclosures: In addition to speaking, I’m also working with Geoff Livingston and Patrick Ashamalla on promoting the event, which means I have a vested interest in getting people there. Where does real influence come from? And her social score will not give you anywhere near a true value of her influence on people like me. . #2:

Communities 199

Communities Influencer List Consultant 199

Proactive Report

DECEMBER 14, 2014

Although most of the complaint was about false or misleading claims in advertizements, there were also implications for disclosure on social media channels. If you are working with outside influencers and you are rewarding them for their posts in any way, then that fact also has to be made clear. THE WAKE-UP CALL.

Guidelines 67

Guidelines Hashtag Training Journal 67

Dave Fleet

JULY 18, 2011

Consider: Relative influence. Companies like AT&T (rated highly for social support by Forrester ) and BlackBerry (disclosure: client) have been successful at developing highly active support forums where customers interact with and help each other. This means setting out your criteria for triage ahead of time. Severity of issue.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Dave Fleet

MARCH 17, 2011

I went to some interesting sessions ( Gary Vaynerchuk was again a SXSW highlight, while Angela LoSasso ( disclosure: client ), Adam Lavelle and Siobhan Quinn did a great panel on real-time marketing) but avoided many others. Don’t feel that you always have to be in sessions.

Content 323

Content Conference Flipboard Meeting 323