Social Media Strategery

MARCH 1, 2018

Add on surveys and studies that show the public doesn’t care if the content was paid or earned, and you’ve got an industry-wide ethical crisis on your hands. As these walls between editorial and advertising tumble down, it’s become more and more difficult to spot pay-for-play content in the media, even for people in the industry like myself.

Advertising 63

Advertising Buy Issues Journal 63

Social Media Strategery

MARCH 8, 2020

Experience – Agencies employ PR pros with decades of PR experience who are able to provide strategic counsel based on experiences with dozens of other brands across many different industries.

RFP 63

RFP Brands Trends ROI 63

Social Media Strategery

MAY 11, 2012

Now, maybe I'm just nieve or I haven't been in the private sector long enough, but I'm seeing signs that this industry is finally starting to get it. " Unfortunately, to many, this is still revolutionary thinking in the advertising, marketing, and even PR industries.

Brands 133

Brands Advertising Communities Buy 133

Social Media Strategery

MAY 25, 2013

After all, if you get a job in this industry, that’s pretty much where you’ll be every day – might as well get used to it now. Then start a blog and talk about your thoughts on the industry. Specific, detailed examples - One of my pet peeves is when I read resumes that read like job descriptions.

Press Release 124

Press Release Tumblr Advertising LinkedIn 124

Social Media Strategery

DECEMBER 7, 2011

There’s big news in the PR industry as the Public Relations Society of America (PRSA) recently announced that they are embarking on an international effort to modernize the definition of public relations.

Press Release 125

Press Release How To Organization Collaboration 125

Social Media Strategery

MARCH 21, 2013

The pendulum has swung the other way, especially in the marketing industry. For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it. Everyone wants to be everywhere. Tumblr, Pinterest, Twitter Facebook, Vine, Foursquare, Klout – you name it, they want it.

Social Media 133

Social Media Klout Proposal Tumblr 133

Social Media Strategery

JULY 3, 2012

For me, it's almost as bad as our industry's most hated word – "spin." Maybe it's because it erodes my own idealistic view of the media as the fourth estate and that I hate seeing so much of it be controlled by pitchmen who take advantage of lazy journalists. Maybe it's all of the above.

Blogger 106

Blogger Report Industry Consultant 106

Social Media Strategery

NOVEMBER 18, 2011

industry finds itself today.You’ve brought social tools to your Intranet? Content exchange is the lowest rung of the collaborative ladder when compared to joint knowledge co-creation in official channels and this has not happened within the IC. This is where the Enterprise 2.0

Yammer 132

Yammer NewsGator SocialCast Web 2.0 132

Social Media Strategery

FEBRUARY 9, 2010

This article argues that instead of solving our toughest problems through brainstorming or consulting with experts, we should start looking for analogues outside our industry because someone (or some thing) has probably already solved our problem.

Gov 2.0 94

Gov 2.0 Organization Sports Forums 94

Social Media Strategery

FEBRUARY 2, 2015

Pittsburgh and other mid-size cities get a bad rap in the PR and marketing industry. They said Pittsburgh is where you go if you can’t hack it in a bigger city or when you’re ready to slow down and take it easy. I want to prove them wrong. You need to be in NYC to get access to the media,” they say.

Communities 50

Communities Startup Energy Creative Commons 50

Social Media Strategery

OCTOBER 8, 2009

As a sports fan and a government consultant, here are some of the government’s social media initiatives that I’d like to see cross over to the sports industry: A closed Intranet for all of the teams in a particular league. My name is Steve Radick and I’m an Associate with Booz Allen Hamilton.

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

MARCH 23, 2011

Over the course of eight years in the consulting industry, I’ve noticed an increasing number of colleagues, peers, and clients thinking that just because they read/downloaded/heard a white paper, strategy, or presentation, (a play, a swing, or a catch) they too can go out and be a communications or social media expert too.

Case Study 110

Case Study Team Communities Social Media 110

Social Media Strategery

SEPTEMBER 3, 2015

Small technology startups are coming in and revolutionizing entire industries of big, established brands. Take one look at what Tesla is doing to the automobile market, or what AirBnB is doing to the hotel market. Ford or Hilton could have just as easily assumed these roles, but now they’re all playing catchup to the smaller guys.

Hotels 50

Hotels Library Survey Buy 50

Social Media Strategery

JANUARY 20, 2014

billion industry. Fast-forward a few years, and we’re seeing more and more organizations hire entire teams to create content for Twitter, Facebook, Tumblr, Pinterest, and whatever hot new social media startup launched last week. It’s become overwhelming.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

DECEMBER 24, 2011

More Than Words: How to Really Redefine the Term, "Public Relations" – This one hasn't gotten as much traffic as I would have hoped, but I'm including it here because I'm tired of the bum rap us PR practitioners get and because we've got an opportunity now, as an industry, to change this perception.

Social Media 99

Social Media Gov 2.0 Sports Education 99

Social Media Strategery

NOVEMBER 30, 2012

Keep up with industry trends. ." If you're going to be managing someone who's responsible for social media, you better know a little about it yourself. Look at similar organizations and see what they're doing. Ask your new hire to meet with you each week and help educate you if you need to.

Social Media Management 118

Social Media Management Social Media Organization Skills 118

Social Media Strategery

OCTOBER 17, 2009

I was in Las Vegas this week to participate in BlogWorld 2009 with some of the industry’s biggest big-wigs in social media. How come I so rarely see more staffers at industry events? How come I so rarely see more staffers at industry events? I really like going to conferences like this and next week’s Web 2.0

Gov 2.0 94

Gov 2.0 Sharepoint Web 2.0 Conference 94

Social Media Strategery

JUNE 22, 2011

Rely on Stats - Trotting all of the latest industry stats on Enterprise 2.0 .&# You could have the greatest tools in the world, but no blog or wiki is going to work if this is the culture in which it’s implemented.

Collaboration 118

Collaboration Project Wiki Policies 118

Social Media Strategery

MARCH 22, 2009

Resistance to Change – Healthcare is perhaps the oldest, largest, and most complex institution in the United States, and stakeholders from every aspect of the industry will have to adapt to a new way of doing business. All very real issues, right? I’m one of the leads for our social media/Government 2.0

Crowdsourcing 73

Crowdsourcing Education Gov 2.0 Social Media 73

Social Media Strategery

NOVEMBER 9, 2012

That might be what got you into the industry, but if you want to move up the ladder, you better sharpen these ten boring PR skills too. Maybe you'd rather stay at the office until 8PM writing a performance review? The best PR pros do a lot more than Tweeting, drinking with press contacts, and attending events.

Skills 120

Skills Project Press Release Wireless 120

Social Media Strategery

MARCH 23, 2012

Don't become a social media ninja – use social media to become a better… – Social media technology offers tremendous tools for PR pros, and yes, I think we all need to be aware of their impact on our industry. However, I have no desire to create a team of gurus and ninjas.

Team 113

Team Buy Handbook Social Media 113

Social Media Strategery

MARCH 11, 2012

While I'm at C-K, I'll continue to blog here about social media, PR, advertising, and branding as well as my experiences in the PR industry – I hope you'll continue to read and engage with me here. Ultimately though, I'm think I'm most excited for the start of something new.

Gov 2.0 112

Gov 2.0 Yammer Committee Policies 112

Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs.

Communities 137

Communities Wiki Yammer Forums 137

Social Media Strategery

MARCH 2, 2009

I generate long term care insurance leads and annuity leads for the insurance industry, but volume has been terrible in the last two months. I generate long term care insurance leads and annuity leads for the insurance industry, but volume has been terrible in the last two months. Health reform seems like a mess.

Gov 2.0 72

Gov 2.0 Social Media Insurance Wiki 72

Social Media Strategery

AUGUST 21, 2015

Steve: You’ve lived in KC for a long time now and seen a lot of changes in the city and in the industry out there. There’s a chance to blaze your own path in our company, and as a young up-and-comer in the Kansas City community. That’s a nice position to be in. So we sell that pretty hard. Josh : I love this question.

Hotels 50

Hotels Creative Commons Communities Class 50

Social Media Strategery

SEPTEMBER 25, 2009

The sports community is a very insulated community – teams and leagues generally look inside the sports industry to hire their communications and marketing professionals, but maybe they should take a look at the Government 2.0 industry to find that next pool of communications talent and innovation.

Gov 2.0 82

Gov 2.0 Sports Web 2.0 Wiki 82

Social Media Strategery

NOVEMBER 20, 2009

If I’m interviewing someone for a job, and they can’t even tell me what Twitter is and why it impacts the PR industry, they might as well be telling me that they don’t use email because they prefer meeting face to face.

Education 88

Education Gov 2.0 Class Web 2.0 88

Social Media Strategery

JUNE 15, 2010

became an initiative, an industry, an era. Barack Obama I can’t forget our current President – under his watch, “Gov 2.0″ ″ became something. More than just some interesting success stories, Gov 2.0 out from the domain of the rogue change agents to the mainstream.

Gov 2.0 66

Gov 2.0 Wiki Web 2.0 Sports 66

Social Media Strategery

NOVEMBER 23, 2008

What social media brings is new TOOLs to existing industries, businesses, tribes, groups, practices, roles. What social media brings is new TOOLs to existing industries, businesses, tribes, groups, practices, roles. Contact the author Marc Vermut Steve, great piece. Marc Vermut Steve, great piece.

Gov 2.0 62

Gov 2.0 Social Media Sports Web 2.0 62

Social Media Strategery

OCTOBER 6, 2008

And with the print industry in decline there should be plenty available. And with the print industry in decline there should be plenty available. I’ve studied the hell out of it, but between work and class I wish I had more time to actually use it! link] PeterNZ Interesting job description. Good luck in the hunt.

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Social Media Strategery

JANUARY 27, 2010

Submit an announcement If you know folks that are moving up in the #gov20 industry, fill out this form. How to connect with others (or get a job): I hope that this list of resources grows from its meager beginnings and evolves into a comprehensive resource for Government 2.0 Government Job Resources USA Jobs – the U.S.

Gov 2.0 86

Gov 2.0 Web 2.0 Forums Wiki 86

Social Media Strategery

MAY 1, 2012

Whether it's cranking out news releases (where "news" is obviously very loosely defined) or getting paid for covert smear campaigns , the PR industry isn't exactly known for being a bastion of authenticity and impartiality. It's no wonder Wikipedia has advised against PR pros editing articles directly.

Wikipedia 100

Wikipedia Committee Industry Communities 100

Social Media Strategery

DECEMBER 5, 2020

As PRovoke Media put it: “…it is painfully clear that the agencies that are surviving best amid this year’s chaos are those that bring industry-leading expertise in such areas as corporate reputation, crisis counsel, public affairs and employee engagement.”. Corporate affairs became fashionable again.

Case Study 81

Case Study ROI Reputation Proposal 81

Social Media Strategery

SEPTEMBER 18, 2011

But social media has forced some changes to the advertising industry, whether the old-school likes it or not. For the first time in 20 years, Pepsi ditched the 30 second, $4M Super Bowl ad , and instead sunk $20M into the Pepsi Refresh project. What’s going on here? Is this the beginning of the end for advertising? Of course not.

Advertising 111

Advertising Social Media Press Release Airlines 111

Social Media Strategery

JULY 23, 2012

People who should realize that their comments, whether they're made online or off – "good luck getting a job in this industry, you idiot!" You can write blog posts, engage with professionals on LinkedIn, participate in industry Twitter chats. " – reflect on them too.

Social Media 119

Social Media Journal Publishing Review 119

Social Media Strategery

NOVEMBER 7, 2009

Development , Social Media Download the Survey Report As the line between communication sender and receiver continue to blur, and the concepts of news cycles and gatekeepers become outdated lexicons of an industry that is undergoing a major transformation, public relations professionals find themselves at a cross-roads.

Gov 2.0 92

Gov 2.0 Survey Web 2.0 Wiki 92

Social Media Strategery

OCTOBER 27, 2009

All other industry reference for social media is “Web 2.0.” All other industry reference for social media is “Web 2.0.” Dive further into what makes social media in government so different from social media in the private sector. After all, government gets to have its own “2.0” designation, right? designation, right?

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94