Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. This social listening tool includes sentiment analysis and visual reporting. Since HubSpot also includes a CRM, it links social conversations with customer data. Try it free today.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Oktopost

JANUARY 11, 2024

Reporting and analytics Demand generation tools should help you better understand your customers’ behaviors or how your audience perceives your brand. It also offers comprehensive social media analytics reporting to help you showcase the ROI of your social media efforts and continuously improve your content to engage prospects.

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. According to a report by Edelman, 43% of professionals said COVID-19 and the events of 2020 significantly disrupted their communications agenda.

Statistics 108

Statistics Skills Analytics Press Release 108

Oktopost

JUNE 17, 2020

According to a recent survey , the average sales rep spends just over a third of their work hours actually prospecting, meeting, and following up with leads. Hubspot Sales. If you’re looking for an established, trusted provider, look no further than Hubspot Sales. Top 10 Sales Automation Tools in 2020.

Tools 98

Tools Hubspot B2B Price 98

Buffer Social

SEPTEMBER 5, 2023

These individuals also provide strategic direction, manage their social team, and report on quantitative and qualitative metrics vital to their company. The March 2023 CMO Survey revealed companies spend 17 percent of their marketing budget on social media. Experts predict that figure will increase to 20.3 percent by year-end and 26.4

Social Media 90

Social Media How To Skills Hubspot 90

Sprout Social

APRIL 15, 2020

In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. Another key piece of data from our #BrandsGetReal report was 78% of consumers actually want brands to use social to bring them together. Messages about helping others grew by 1,174% in March, culminating in 19.5

Strategy 143

Strategy Metrics Hubspot Retail 143

Proactive Report

APRIL 6, 2021

According to this report, 70% of people say brand trust is important when making purchasing decisions. HubSpot’s Research Trust Survey show that more than half of the respondents trust companies less than before. How do you build this trust? It’s not only built solely on relational factors anymore.

Hubspot 59

Hubspot Startup Class Loyalty 59

Likeable

JUNE 7, 2021

After doing a survey of our own, we found that most people fall into one of three groups. HubSpot Research reports that 91 percent of people believe ads today surpass the level of intrusiveness they held three years ago. Knowing that your every move is tracked and then used to sell you a product can leave some feeling spied on.

Hubspot 52

Hubspot Survey Privacy Groups 52

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Here are a couple resources to get started building your audience personas: Hubspot Persona Tool.

Social Media 113

Social Media Strategy Guidelines Template 113

Sprout Social

MAY 5, 2021

In fact, in our recent survey of 250 business executives , 60% identified investing more resources into social media as a key way to gain a competitive advantage. For example, it might make more sense for individual managers to go back-and-forth and report back to their teams rather than involve an entire department. Communication.

Data 117

Data Marketing How To Collaboration 117

Buffer Social

JANUARY 22, 2024

Lia’s prediction is bolstered by her research on LinkedIn for a client and seeing examples of what corporate accounts such as Lyft, Robert Half, SEMRush, Vista Social, and Hubspot are doing on the platform. So, what does all this mean for LinkedIn in 2024? This strategy builds stronger connections with their audience.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. Talking of Marketing Automation, we have a new survey on the opinions on Marketing Automation of B2B marketers in 2015 just launched.

B2B 100

B2B Adwords ROI Hubspot 100

Buffer Social

MARCH 27, 2018

Go to your Analytics tab and then Posts report. If you are on the new Business plan , you can also use the Overview report to find your top posts. For example, at the end of 2017, we reached out to our blog subscribers with a survey. Then, click on “Most Popular” to see your most-engaged posts. Follow trends.

Content 110

Content How To Overview Analytics 110

Buffer Social

OCTOBER 14, 2019

Many social media dashboards now report on these more informative attention metrics, like. Survey says: Facebook. (!?). This news comes from our friends at HubSpot who recently shared some interesting findings on the popularity of Stories. . You’re right. Social media news item #4.

News 63

News Facebook Survey Hubspot 63

Keyhole.co

NOVEMBER 29, 2023

Industry experts and their research reports say there are several best times to post. After surveying 1200+ marketers, Hubspot says this: 6-9 p.m. So, posting when a significant portion of your viewers are awake and online can produce better results. Here’s what they say. to 4:00 p.m. and 9 p.m. to 11:00 a.m. to 6:00 p.m.

YouTube 59

YouTube Analytics Analysis Engagement 59

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Promote white papers / eBooks / reports for lead generation. What should they promote? Here are 20 ideas. Gather market intelligence.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Keyhole.co

SEPTEMBER 20, 2023

For example, a report by Brightlocal notes that 98% of shoppers read online reviews before opting for a local brand. Keyhole will automatically backfill the data and generate the report in seconds. For example, as shown in the above post , Hubspot Academy executive and educator Mark D. Promote UGC to showcase your fandom.

Reputation 59

Reputation Brands Construction How To 59

Keyhole.co

JANUARY 27, 2023

Sagefrog reports that 66% of marketers have seen a positive return on investment (ROI) from social media marketing. And some marketers have even reported ROIs as high as 1000%. A study by Statista reveals that the majority of B2B marketers around the world report that LinkedIn produces the highest ROI for them. per dollar spent.

ROI 52

ROI B2B Social Media How To 52

Webbiquity SMM

AUGUST 23, 2010

She reports on the revenue achieved, social media strategies used and measurement systems employed for tracking. eMarketer reports that while marketing pros generally agree that quantifying the benefit of social media marketing is important, they are split on whether it is possible. Social Media ROI…Maybe.

ROI 193

ROI Social Media Vocus Metrics 193

Writtent Blog

JULY 19, 2016

Now, for those who are still not convinced that the Stats Post is a great way to attract links, feel free to check Ahrefs data for Content Marketing Statistics That Actually Drive Action by Caroline Gilbert and 2015 Online Marketing Survey by Moz. Do you have to run real surveys? Then look up the full report with data.

Case Study 40

Case Study Study Curation Survey 40

Social Media Marketing

JUNE 5, 2013

Salesforce’s biggest bet yet, smartphones begin their global dominance, social media trends in India, The Atlantic discovers the secret to audience growth, Altimeter Group’s latest report and more - it''s This Week in Social Media. Hubspot has the answer. Industry Salesforce.com will spend $2.5

Social Media 140

Social Media Foursquare Journal Flipboard 140

Pixlee

DECEMBER 13, 2021

Seek their opinions about potential products, recent campaigns, or new services through Q&As, surveys, and polls. However you design a membership program, you can offer sample items, free products, special discounts, exclusive merch, tickets to company events, access to reports, ebooks, and more.

Strategy 52

Strategy UGC Brands Apparel 52

Buffer Social

JUNE 16, 2016

We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. Huge thank yous to all the social media managers who responded to our survey. Grant Gurewitz , Zillow – Developing a report of summer housing trends for real estate professionals.

Social Media 40

Social Media Social Media Management Project Marketing 40

Proactive Report

JULY 3, 2011

Although the Edelman Trust Barometer, a global survey of who people trust and whose opinion they value, has shown that people worldwide once again trust executives and experts as the official corporate spokespeople, dependence on peer opinions when making decisions is still high. Source : Hubspot Facebook Marketing Update Spring 2011).

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Buffer Social

NOVEMBER 7, 2017

Here are two interesting Instagram Stories statistics reported on Techcrunch : Instagram Stories generated, on average, 35 percent more views for brands than Snapchat Stories, according to the mobile video platform, dubdub. HubSpot follows that with a great advice: For that reason, it’s advised to limit captions to 125 characters.

Study 111

Study Instagram Hashtag Research 111

ProBlogger

AUGUST 21, 2011

A few years ago, when Twitter had just launched and was used primarily by social media geeks, I did a survey. He would never show up on any Klout report. Dan Zarrella is the award-winning social media scientist at HubSpot and host of the upcoming webinar: The Science of Social Media on August 23rd at 2PM ET.

Influencer 40

Influencer Klout Hubspot Upcoming 40

Buffer Social

JANUARY 18, 2017

Social media isn’t only a marketing tool, it can affect almost every area of a business – for example, as we discovered in our State of Social 2016 report , social media is a key channel for brand awareness, engagement, lead generation, customer support and much more. Increase brand awareness. Generate new leads.

Social Media 40

Social Media How To Metrics Tweetdeck 40

Diva Marketing Blog

JUNE 10, 2012

Two recent studies from the CMO Council and the CMO Survey showed that less than 10% of lead marketers are running well integrated digital campaigns [Geoff's post - What CEOs Want: Better Social Integration & Anaylics ]. Integration also includes adding hard lead generation-oriented metrics from direct and advertising to the mix. .

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Hootsuite

AUGUST 30, 2021

Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. In fact, it was the highest value customer service feature in the Insider Intelligence Canada Mobile Banking Emerging Features Benchmark report. Source: Hubspot. Hootsuite.

Software 120

Software HootSuite Hubspot Small Business 120

Social Media Strategies Summit

NOVEMBER 18, 2022

While all the social platforms in our roundup ultimately exist to make money, Instagram is arguably more commercially focused than most, with marketers reporting that ads make up as many as one in four posts on the platform. HubSpot (@HubSpot) October 4, 2022. Social Media Tracking & Reporting. CoSchedule.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Sprout Social

DECEMBER 20, 2023

A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts. This means offering different kinds of reports that span channels, individual post breakdowns and paid vs. organic metrics. It also happens to be the most difficult.

HootSuite 112

HootSuite Brands Price Collaboration 112

Oktopost

OCTOBER 26, 2020

According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Insightful analytics and reports . Report Hub allows users to create visually engaging and detailed reports in as little as 15 minutes. Visually stunning and accurate reports. Lack of free trial.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

ProBlogger

JANUARY 19, 2012

In a study done earlier this year by HubSpot , they discovered that blogs with at least 51 posts see 53% more traffic than blogs with fewer than 50, but more than 20 posts. You can also give away basic plans for applications to drive traffic and capture leads, like Survey Monkey and KISSinsights do. Two hundred or more posts?

Social Media 42

Social Media Hubspot Advertising Applications 42

Sprout Social

JUNE 30, 2021

You can glean a lot of information from industry reports, purchase histories, and call center conversations but there is a lot more you can learn simply by listening to and talking with your customers on social media. Start by asking probing questions that help you learn more about your audience and keep the conversation going. Be authentic.

Brands 138

Brands Loyalty Hubspot Authentication 138

Keyhole.co

JANUARY 30, 2024

To give you an idea of how a general buyer persona should look like, here is a template by HubSpot. For example, reports show that 78% of older adults use Facebook above all the other social media platforms. Such surveys provide a qualitative view of your audience’s preferences so you know exactly where your efforts should be.

Social Media 59

Social Media How To Patterns Sports 59

Hootsuite

OCTOBER 5, 2022

Businesses that use sales automation have reported a 10 to 15% increase in efficiency , and up to 10% higher sales. In addition to performing tasks, automation software can report on them. And when the order is done, you can also automate a customer satisfaction survey! Hubspot Sales. Source: Hubspot.

HootSuite 94

HootSuite Hubspot Proposal Software 94

Sprout Social

APRIL 17, 2023

Thoughtfully engage your audience for deeper customer loyalty Thirty-four percent of consumers would leave a brand because of inefficient customer service, according to a PwC survey , underscoring the need for customer care teams to be proactive. Check out how Grammarly uses Tagging in Sprout to level up customer care and engagement.

Software 105

Software Social Media Loyalty Team 105