Tweet Recently, a report called “How Marketers Are Using Social Media To Grow Their Businesses” was released by Social Media Examiner. The report uncovers the “who, what, where, when and why” of social media marketing. This study is based on a survey conducted for more than 3,800 marketers, with the goal of understanding how they are using social media to grow and promote their businesses. Most participants of the survey (57%) were based in the United States followed by Canada (9%),United Kingdom (9%) and Australia (5%). MORE >>

But today I came across a report released by Modern Survey which found that we have a lot of work to do around engaging our employees. Modern Survey isn’t the first firm to report low engagement numbers, Gallup and Blessing White (along with others) have all found low engagement rates within our organizations. Modern Survey measures engagement by asking employees five questions (Gallup uses twelve) which look at the following: Do employees take pride in their company? Collaboration 10% employees engagement employee engagement modern survey report MORE >>

Tweet Social Fresh recently published an infographic with highlights from their Facebook Advertising Report , which is the result of a survey completed by 347 Facebook advertisers. The report aims at understanding the challenges of Facebook advertising and how marketers are using the platform. According to Social Fresh, research on the topic is lacking and the goal with the report is thus to start creating better Facebook advertising, educational content and best practices. Nevertheless, 55% of respondents are not using sponsored stories. What NOT To Do On Facebook. MORE >>

Every year since 2006 Jane McConnell releases her report on digital workplace trends which is quite an in-depth piece of work. The most recent one clocking in at over 150 pages of information with online survey data from over 456 organizations around the world! Her most recent report looks at both the consumer and employee use of social and collaborative technologies. In our report that we released last year we found the same to be true so it looks like not much has changed here. Collaboration 2012 digital workplace trends report collaboration trends enterprise 2.0 MORE >>

Vocus has released their 2011 Planning Survey and there are some very interesting findings and stats highlighted in the report. Take a good look at your corporate culture and consider if you really are an active participant in the social media channel and all the others which today’s cross-channel consumers thrive in. PR Research Social media marketing customer relationships public relations social media Vosu MORE >>