Buffer Social

JANUARY 15, 2024

Tough question. With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. But what makes B2B content good ?

B2B 95

B2B Content Syndication SEO 95

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools. This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools.

Marketing 125

Marketing How To Software Team 125

The Realtime Report

JANUARY 14, 2020

Content marketing is a preferred strategy for many entrepreneurs. No matter what size your business is or what niche you’re working in, content marketing is worth considering. With each year, content marketing remains the top strategy to promote an online business. 5 Essential Diagrams to Make the Content Planning Easier.

Diagrams 91

Diagrams Content Analysis Hubspot 91

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. And that’s where marketers can save the day. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want.

Data 117

Data Marketing How To Collaboration 117

Buffer Social

DECEMBER 6, 2017

“How did you get into marketing?” ” At Buffer, members of our marketing team are often asked this question. Kevan, our Marketing Director, was a sports reporter. To help answer these questions (and more!), 7 Tips for building a career in marketing. Arielle was a health coach.

Skills 108

Skills Tips Marketing Project 108

agora pulse

NOVEMBER 10, 2020

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals.

Analytics 179

Analytics Social Media Tools Price 179

Jason Yormark

JULY 19, 2012

The following is a guest post from Matt Davidson, an extremely talented search marketer. In an effort to bring more content and digital marketing expertise to my blog, I’ve brought Matt on to periodically contribute here. That’s pretty much the high level overview of SEO. Happy marketing!

Engineering 246

Engineering Paid Search Directory Hubspot 246

Webbiquity SMM

OCTOBER 18, 2010

Which SEO tools should be part of every blogger’s arsenal? Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. 10 SEO Tools Every Blogger Must Use by Daily SEO Tip.

Alltop 148

Alltop Tips Hubspot Directory 148

Webbiquity SMM

FEBRUARY 2, 2012

In this amazingly prescient post, Dave Chaffey lists 14 reasons why Quora won’t overtake Twitter (yes, in early 2011, there were people who suggested that it would) including “Asking or answering questions isn’t a daily must for most. ” A Marketer’s Guide to Quora by HubSpot Blog.

SEO 146

SEO MySpace Hubspot Patterns 146

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Content Marketing. Search Engine Optimization (SEO ). Image credit: Ajax Union.

AJAX 194

AJAX SEO Engineering Metrics 194

Pixlee

DECEMBER 1, 2017

The new year is fast approaching, and marketers are already looking ahead to determine the direction of their digital marketing campaigns when we enter 2018. As the digital world is constantly changing, many marketers are wondering if their best move is to stay on their 2017 trajectory, or chart a different path forward.

Trends 40

Trends Strategy Marketing Hubspot 40

Ari Herzog

FEBRUARY 6, 2011

Want to win a free copy of The Facebook Marketing Book , a 262-page softcover guide that provides easy-to-follow advice and illustrations on profiles, groups, pages, applications, advertisements, events, and other Facebook etiquette you need to succeed? As with any form of internet marketing, when you’re focusing on tiny.

Facebook 183

Facebook Marketing Hubspot Case Study 183

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

B2B 100

B2B Adwords ROI Hubspot 100

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. They use the platform as a content distribution system, not a resume builder. The ROI is insane.

LinkedIn 113

LinkedIn Tips Skills URL 113

Writtent Blog

JUNE 29, 2016

So, when writing, keep in mind these three questions: Who is your reader? Answering these questions will help you deliver the kind of content that your intended reader wants. Source: Enchanting Marketing. Source: Hubspot. Source: Hubspot. Source: Enchanting Marketing. HubSpot Click To Tweet.

Examples 97

Examples Tips Content Hubspot 97

Postcron

JANUARY 10, 2020

Further, customer reviews offer marketers valuable insight into what customers think about their brand. Emails have always been an effective marketing tool for businesses. A Clutch survey of 1,000 online shoppers revealed that nearly one-quarter of online product reviews are prompted by email marketing.

Review 123

Review Apparel Reputation Survey 123

Kikolani

OCTOBER 27, 2015

Content writing is becoming a necessity in marketing and SEO. It is usually and normally undertaken by content writers, whose main aim is to objectively and carefully write organized content that suits their client’s needs in marketing and SEO. This is another big question that we ought to ask ourselves.

Content 60

Content Marketing Skills Engineering 60

Writtent Blog

JULY 4, 2013

It is an essential part of inbound marketing as well as permission marketing in that it actively strives to convert a user into a lead and later into a customer. anywhere else you publish or market online. Look at everything they offer to prospects: the chance to excel at content marketing. social media. email blasts.

Examples 104

Examples Hubspot eBook Template 104

Lucy Hall

JUNE 11, 2015

First check out these pretty powerful stats about blogging: According to Hubspot : B2B marketers that use blogs receive 67% more leads than those that do not. Marketers who have prioritised blogging are 13x more likely to enjoy positive ROI. Think of your most asked question or enquiry and blog the answer in detail.

Small Business 60

Small Business Hubspot Proposal SEO 60

Buffer Social

MAY 30, 2023

Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. What is short-form video content?

Video 76

Video Film Meme Trends 76

Writtent Blog

DECEMBER 4, 2013

There’s plenty of confusing jargon in the inbound marketing realm – like funnels, the ever-changing lingo of SEO optimization, and agile marketing. The bright color stands out clearly against the the webpage, and there’s no question what action the visitor is being asked to take - sign up for free! Blog Banners.

Hubspot 93

Hubspot eBook Widget Case Study 93

Socialmedia.biz

AUGUST 4, 2016

S mall businesses can support their online marketing activities through a presence on Facebook, such as a Facebook page. In fact, a survey by Hubspot found that 84 percent of respondents expect small businesses to have a presence on Facebook. Ask a question. Add it to marketing materials you distribute, too.

Small Business 60

Small Business Facebook Hubspot Compete 60

Buffer Social

FEBRUARY 21, 2018

There’s a significant shift from simply broadcasting marketing messages to engaging fans. While Facebook and Instagram had received the attention of most marketers (including ourselves) in 2017, LinkedIn has steadily grown its user base to more than 500 million members. What are some questions that your customers often ask you?

Groups 109

Groups Groups LinkedIn Template 109

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. participating in groups and answering questions). by My Venture Pad.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Oktopost

FEBRUARY 1, 2024

64% of CMOs feel that brand marketing should be given higher importance, but CFOs aren’t entirely on the same page: only 26% agree with further investments in this area. But brand marketing does come at a cost – and one that, apparently, not every stakeholder may be willing to accept. What is a brand marketing solution?

Brands 62

Brands Hubspot Marketing B2B 62

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. What should they promote? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. This has made producing social media content a top priority for 95% of B2B marketers. Sagefrog reports that 66% of marketers have seen a positive return on investment (ROI) from social media marketing.

ROI 52

ROI B2B Social Media How To 52

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Digital marketing classes (9-17). Diploma in Social Media Marketing.

Class 40

Class Skills Social Media Marketing 40

Webbiquity SMM

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney. allimooney.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Chris Bennett lays out the list of metrics he uses to analyze, track and “prove ROI’ from social media marketing.

ROI 193

ROI Social Media Vocus Metrics 193

Writtent Blog

FEBRUARY 17, 2014

That may come as a shock, but the longer I’m in the business of content marketing, the more I begin to believe that it’s actually a science. His findings were even more surprising than you might believe: Image credit: HubSpot. The 30 Worst Pieces of Content Marketing Advice Ever. Writing blog titles isn’t much of an art.

Study 109

Study SEO Hubspot Analysis 109

Keyhole.co

AUGUST 25, 2023

But the question is how to come up with a powerful name so that people understand its worth. Take for example the channel by Matthew Woodward whose claim to fame was the fact that he started uploading well-researched SEO videos on his namesake channel. Your first and last names are what people see.

YouTube 52

YouTube Domain Name Drupal How To 52

Akamai Marketing

APRIL 4, 2011

Before you answer – let me give you a hint: its a trick question. Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. Lurkers turn the tables a bit on marketers. Probably not.

Lurker 203

Lurker Klout Policies Consultant 203

Writtent Blog

JULY 25, 2013

Answer Customer Questions. One of the most effective ways to target your content and utilize high-potential keywords is to focus your business blog around the questions your sales team most often is asked by potential clients. Back in 2007, marketing guru Marcus Sheridan was the owner of a struggling swimming pool business.

Comparison 79

Comparison Hubspot Pharmaceuticals Education 79

Writtent Blog

JANUARY 21, 2014

Submitting your question takes around 2 minutes, and the responses will begin pouring in within hours. You’ll likely find it’s the fastest way to source original content for your articles, and far more effective than putting questions on your Twitter or Facebook. Upload to WordPress (or Blogger or HubSpot), format for SEO.

Products 98

Products Crowdsourcing Blogger Hubspot 98

Buffer Social

MAY 9, 2017

If we’re missing any information, feel free to ask your questions in the comments section below. Bonus: Our Favorite Interview Questions. Hat-tip to Digital Marketer who has shared a great job description in their post on hiring a marketing team , which I referred to for this post.). Airbnb: Social Marketing Manager.

Social Media Management 101

Social Media Management Social Media How To Applications 101

Writtent Blog

FEBRUARY 10, 2014

You remember that social shares are the SEO equivalent of backlinks, right? Here’s a post that illustrates what I’m talking about - The TOP 25 Must-Read Internet Marketing Blogs. Fill your blog strategy with answers to questions your customers have, and you’ll be driving traffic. Ask questions. Find answers.

Strategy 91

Strategy How To Hubspot Engineering 91