Sprout Social

JULY 25, 2023

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Google Analytics enables you to measure your social metrics holistically and adds context to your regular reports so they align with your broader marketing goals. Only then will you get the real measure of your social strategy.

Analytics 140

Analytics Report Social Media Google 140

Oktopost

FEBRUARY 28, 2022

Employer branding is the marketing of the experience your employees and potential candidates have through your recruiting, employment, and ending of professional relationships with employees. It boils down to your reputation as an employer and if your employees, past, present, and future, enjoyed their experiences while working with you.

Company 136

Company B2B Brands How To 136

Convince & Convert

MAY 29, 2013

I come from a background of 20 years in marketing, and gained my Associate Marketing Degree from the Chartered Institute of Marketing almost 15 years ago. I cut my teeth on the Four Ps of Marketing – Product, Price, Promotion and Place – and used that quadrant for clients and employers alike.

Influencer 146

Influencer Marketing ROI Hubspot 146

Kikolani

FEBRUARY 16, 2016

You will find all sorts of SEO e-books made by top notch companies like Searchmetrics, HubSpot, Hobo and successful entrepreneurs like Neil Patel. These e-books are a great opportunity for beginner and intermediate marketers to spike up their knowledge of Search Engine Optimization. We are starting off with the number 10 on our list!

eBook 60

eBook SEO Hubspot Marketing 60

Twist Image

NOVEMBER 11, 2016

The public markets are no longer in love (their market cap has been dropping). Their leadership is changing (it is being questioned and executives have been departing). Case in point: this week, I presented at Hubspot 's massive Inbound event. content marketing. digital marketing. hubspot inbound.

Twitter 84

Twitter Hubspot Feed Feedly 84

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. They use the platform as a content distribution system, not a resume builder. The ROI is insane.

LinkedIn 113

LinkedIn Tips Skills URL 113

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Content performance, recorded by asking the following questions: What type of content performs best?

Social Media 113

Social Media Strategy Guidelines Template 113

Webbiquity SMM

MAY 31, 2011

According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&# Demonstrate knowledge (through blogging, guest posts, comments, interaction on social networks, presentations, etc.). But the process of building trust is even more fundamental than that. Be transparent.

Hubspot 188

Hubspot How To B2B Travel 188

Webbiquity SMM

OCTOBER 18, 2010

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Meaningful Metrics for B2B Blogging by Proteus B2B Marketing. 4 Business Blogging Best Practices by HubSpot Blog. How can you get more links to your blog? Continually come up with fresh and interesting topics?

Alltop 148

Alltop Tips Hubspot Directory 148

Sprout Social

JULY 1, 2021

Content SEO : B2B content marketing for SEO is the practice of using research on user needs and search intent to create content. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. In B2B SEO, it’s often important to also target low-volume keywords.

B2B 125

B2B SEO Travel Hubspot 125

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE!

Twitter 167

Twitter Marketing Conference Consultant 167

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Get more from your presentations. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Writtent Blog

MAY 3, 2013

Hope you all had a great marketing week, and weekend is time for helpful reading. 12 Ways to Improve Your Content Marketing Strategy With Real Science. Your company might also need to reduce the number of product options presented in your content. 20 Data-Backed Ways to Upgrade Your Social Media Marketing [SlideShare].

Social Media 88

Social Media Strategy Content Marketing 88

Diva Marketing Blog

JUNE 10, 2012

It is my pleasure to introduce you to the co-author of Marketing In The Round. In his third book, co-authored with Gini Dietrich , the focus is on integrating traditional and new media marketing elements and breaking down those stifling internal silos. Diva Marketing/Toby: Let’s start this off with “Why this book?”

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 176

Social Media B2B Exercises Hubspot 176

Writtent Blog

JUNE 29, 2016

So, when writing, keep in mind these three questions: Who is your reader? Answering these questions will help you deliver the kind of content that your intended reader wants. Source: Enchanting Marketing. Source: Hubspot. Source: Hubspot. Source: Enchanting Marketing. HubSpot Click To Tweet.

Examples 97

Examples Tips Content Hubspot 97

Oktopost

NOVEMBER 18, 2020

It’s fantastic when marketing gets a good number of leads and passes them over to sales to ultimately convert into Sales Qualified Opportunities and finally closing a sale. However, not all leads marketing hands over should have been handed over. Sales and Marketing Are One. This is particularly so for sales teams.

Engagement 89

Engagement Social Media B2B Team 89

Writtent Blog

DECEMBER 4, 2013

There’s plenty of confusing jargon in the inbound marketing realm – like funnels, the ever-changing lingo of SEO optimization, and agile marketing. When many marketers think of a call to action, their minds turn to something like the basic buttons displayed to visitors to the MailChimp homepage: Image credit: Spectacled Marketer.

Hubspot 93

Hubspot eBook Widget Case Study 93

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. participating in groups and answering questions).

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Chris Bennett lays out the list of metrics he uses to analyze, track and “prove ROI’ from social media marketing.

ROI 193

ROI Social Media Vocus Metrics 193

Pixlee

DECEMBER 13, 2021

In today’s highly competitive world of ecommerce, it takes more than building a product, pushing it to the market, and making claims about being the best to get consumers to actually pay attention to your business and buy from you. The answers to these questions will define how people perceive your brand in 2022 and beyond.

Strategy 52

Strategy UGC Brands Apparel 52

Convince & Convert

DECEMBER 26, 2010

The Blogging Success Summit kicks off in February , with 23 presentations from a murderer’s row of blogging luminaries (+ me). Social media execs from McDonald’s, Procter & Gamble, Cisco, Southwest Airlines, Sony, and Hubspot. And for a short time, you can save 50% on registration at [link]. and a LOT more!

Airlines 114

Airlines Hubspot Tips Technorati 114

Writtent Blog

DECEMBER 10, 2013

You don’t need weeks and thousands of dollars to spend on a content marketing strategy. We come up with a list of subject matter experts and a research question that will be covered in the post. We rate their influence level, and reach out to the best with a research question. Our content will ALWAYS work for you.

Content 82

Content Hubspot Knowledge Base Research 82

Oktopost

FEBRUARY 1, 2024

64% of CMOs feel that brand marketing should be given higher importance, but CFOs aren’t entirely on the same page: only 26% agree with further investments in this area. But brand marketing does come at a cost – and one that, apparently, not every stakeholder may be willing to accept. What is a brand marketing solution?

Brands 62

Brands Hubspot Marketing B2B 62

Buffer Social

NOVEMBER 30, 2016

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. I read hundreds of articles and enrolled in as many marketing courses that I could possibly get my hands on. Digital marketing classes (9-17). Diploma in Social Media Marketing.

Class 40

Class Skills Social Media Marketing 40

Jason Yormark

AUGUST 31, 2010

To one lucky reader I will be giving away the following social media book package: Socialnomics by Erik Qualman The Social Media Bible by Lon Safko Trust Agents by Chris Brogan and Julien Smith The New Community Rules: Marketing On The Social Web by Tamar Weinberg Why Now Is The Time To Crush It ! But it’s worth checking out.

Social Media 197

Social Media Radian6 Hubspot Alltop 197

Jason Yormark

AUGUST 31, 2010

To one lucky reader I will be giving away the following social media book package: Socialnomics by Erik Qualman The Social Media Bible by Lon Safko Trust Agents by Chris Brogan and Julien Smith The New Community Rules: Marketing On The Social Web by Tamar Weinberg Why Now Is The Time To Crush It ! But it’s worth checking out.

Social Media 197

Social Media Radian6 Hubspot Alltop 197

Writtent Blog

JULY 25, 2013

Answer Customer Questions. One of the most effective ways to target your content and utilize high-potential keywords is to focus your business blog around the questions your sales team most often is asked by potential clients. Back in 2007, marketing guru Marcus Sheridan was the owner of a struggling swimming pool business.

Comparison 79

Comparison Hubspot Pharmaceuticals Education 79

Buffer Social

JUNE 16, 2016

But then it dawned on me — I’ve never taken the time to write any of this incredible information down to share with other marketers! It was inspiring and motivating to see all the answers, from 150 marketers! Chelsea Hunersen , HubSpot – Creating a great content plan for the rest of June (a.k.a. the end of Q2).

Social Media 40

Social Media Social Media Management Project Marketing 40

Convince & Convert

FEBRUARY 1, 2016

So what does this mean for the marketing world? Gen Z is familiar with every marketing and advertising tactic there is. Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. From textbooks to news stories to medical information, Digital Natives rely on the web for everything they do.

Content 60

Content Tips Analysis Curation 60

Almost Savvy

JANUARY 3, 2009

Twitter is growing quickly, at the rate of 5,000-10,000 new accounts per day, according to a new report from Hubspot called State of the Twittersphere.? What questions would you like to have answered in this session? If you’re not sure if this session is right for you, feel free to @ me with a question on Twitter.

Twitter 204

Twitter LinkedIn Tweetdeck Lijit 204

Writtent Blog

JULY 17, 2013

No one needs more irrelevant marketing messages in their life. To stand out amidst the noise in an era where 91% of marketers are creating custom content, it’s critical to invest in relevant information. Great marketers rely on demographics and consumer insights to target their marketing. What industries are they in?

Sample 99

Sample Samples Research Company 99

Proactive Report

JULY 3, 2011

As a direct result, markets are getting smarter—and getting smarter faster than most companies.” In present day context, these graphs define our personal, family, or business communities on social networking websites – Jeremiah Owyang , Industry Analyst, The Altimeter Group. Source : Hubspot Facebook Marketing Update Spring 2011).

Social Graph 104

Social Graph Hubspot StumbleUpon Digg 104

Social Media Strategies Summit

NOVEMBER 28, 2022

Just because everyone is hanging out there doesn’t mean posting for free will help you achieve your marketing goals. Nor will blowing your marketing budget on driving traffic to your FB page. And with three-fifths of marketers agreeing video ads drive more clicks than static ads, video should likely be part of your plans.

Examples 246

Examples Facebook B2B Instant Messaging 246

Sprout Social

FEBRUARY 21, 2024

Business intelligence reporting is the process of collecting data from various sources, such as customer databases, financial information systems and digital marketing channels, and presenting it in a digestible and actionable format. Here are a few of the most popular choices on the market and their capabilities.

Report 104

Report Data Hubspot Metrics 104

Social Media Strategies Summit

AUGUST 26, 2022

Investing in content marketing can secure exceptional results for your brand. It’s why 97% of businesses had a content marketing strategy in place in 2021. And it’s why 72% of organizations plan to increase their content marketing budgets in 2022. Generate Organic Traffic. Source: google.com. Build Topical Authority.

Loyalty 204

Loyalty Software Publishing SEO 204

Buffer Social

SEPTEMBER 15, 2016

Rand shares all sorts of content on marketing, SEO, technology, and startups, and he does so with a fine eye toward curation. Here are a handful of topics we covered that we think will make an impact for you in your marketing: The business impact of running a values-driven company (3:31). ” Guess what. ” Show notes. .’

Curation 40

Curation Social Media Content Startup 40