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10 social media monitoring tools to inform your campaigns

Sprout Social

Brands should track everything from shout-outs and reviews to questions and complaints. For example, a competitor call-out presents an opportunity for your brand to intervene. If you’re already using HubSpot as your CRM, consider how the platform can double as your social media monitoring tool of choice.

Campaign 122
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How marketing automation empowers your team, and whole org

Sprout Social

Customer service chatbots that answer common questions received on social for you and remove the task from your plate. It examines your digital data points and packages them in easy-to-read presentations, data visualizations and spreadsheets. Campaigns can even be extended to SMS, right from HubSpot.

Team 105
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Meditations On Social Media Marketing

Twist Image

It''s a question that Jason Keath not only speaks and consults about, but he also gathers very serious marketers to attend his well-known Social Fresh events. How well do marketers truly perform when it comes to social media? business book. business podcast. david usher. digital marketing. jason keath. marketing blog. marketing podcast.

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What is Employer Branding—and How to Manage it for B2B Companies

Oktopost

It boils down to your reputation as an employer and if your employees, past, present, and future, enjoyed their experiences while working with you. Adobe’s interview questions expertly balanced the need for Guidry to voice his own ideas while also including the brand’s role in helping him reach his personal goals. Salesforce.

B2B 139
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How to use Google Analytics for stronger social media reporting

Sprout Social

Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Identify the questions you want to answer Identify the most important metrics you want to track based on your SMART (Specific, Measurable, Achievable, Relevant and Timely) goals.

Analytics 138
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Best Business Blogging Tips and Guides of 2010 (So Far), Part 2

Webbiquity SMM

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Patsi Krakoff presents a list of common “dumb&# mistakes made by otherwise smart bloggers (long sentences, overuse of “we,&# vague terms) along with recommendations for writing better posts. It was riveting.

Alltop 148
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The Void That Twitter Could Leave

Twist Image

Their leadership is changing (it is being questioned and executives have been departing). Case in point: this week, I presented at Hubspot 's massive Inbound event. hubspot inbound. Dear Twitter, please don't go. These are dangerous times for Twitter. Many have written about the struggles of Twitter. Who is there?

Twitter 84