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AMA Handbook of Public Relations Published

Bill Hartzer

Dilenschneider gives veterans and neophytes in the industry the information they need to succeed in THE AMA HANDBOOK OF PUBLIC RELATIONS (AMACOM; February 28, 2010; $35.00 If you are a Public Relations Specialist, how can you exploit what’s new and exciting on the technology front without overlooking traditional media that still matter?

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

How often do they publish each? You’ll have to make a call on which platforms to include and exclude based on your overarching marketing goals. The best approach is to take a page from the business school handbook and perform a SWOT analysis: S trengths: These are areas where you’re currently ahead of the competition.

Analysis 184
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How To Hire Great Marketers With Tim Matthews - This Week's Six Pixels Of Separation Podcast

Twist Image

He had published an article titled, How to Hire Great Inbound Marketers: Six Key Personality Traits. From there, I discovered a well of fascinating content on how to nurture and hire great marketers and how to think differently about inbound marketing and content marketing that he had written. content marketing.

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Why Do We Need a Social Media Policy?

SocialFish

Even if your association is not using social media to share your story, it is imperative for reputation management and market research. To combat these issues, associations wrote email policies for the employee handbook and trained their staff on the proper business use of email. For you older folks, remember when email arrived?

Policies 222
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Network World: SocialCorp “Must-Read” Social Media Book

Socialized

This morning’s Network World offers a list (also published in Computerworld ) of five “must-read&# social media marketing books and suggests it’s “time to get smart with these 5 essential books.&# The New Community Rules: Marketing on the Social Web by Tamar Weinberg. The book is in good company indeed.

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Fetching Friday – 21 Marketing Links for June 21st

Kikolani

How Nathan Barry Made $12,000 in eBook Income in 24 Hours – Let’s take a look at the launch of Nathan’s first e-book, “App Design Handbook”, with which he made over $12,000 in the first 24 hours, and uncover what he did right. 5 Tips for Facebook Page Admins from Mari Smith’s Page – Want to succeed at Facebook marketing?

Marketing 128
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Mark Schaefer on The Tao of Twitter

Ari Herzog

If you go into Twitter with the mindset that you are trying to “sell” or market to people, you’re probably to fail. One day after class, a student told me that the handbook was worth the price of the entire class! Fleshing out the handbook into a book seemed to make sense. Why did you decide to self-publish it?

Twitter 115