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Network World: SocialCorp “Must-Read” Social Media Book

Socialized

This morning’s Network World offers a list (also published in Computerworld ) of five “must-read&# social media marketing books and suggests it’s “time to get smart with these 5 essential books.&# The New Community Rules: Marketing on the Social Web by Tamar Weinberg.

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Top SocialFish posts of 2010

SocialFish

We have some great stuff in the works, including a new Open Community case study series by Deirdre Reid , and an interview series where we’ll be talking to several top association CEO’s about the ideas in our little book. The Science of Social Media Marketing. Community Management Resources.

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Share This: a Recap of #measurePR with Richard Bagnall (Pt. I)

Waxing UnLyrical

It’s important to have a consistent global approach but respect needs of local markets which run at different speeds. who won a copy of CIPR’s recently published Share This , to which Richard contributed a chapter. Also learned many things about global pr measurement in which Gorkana (the company Metrica merged with) now excels.

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Building Trust: A Relationship is Not a Newsletter Opt-In

Techipedia: Tamar Weinberg

The problem that I’m experiencing more often, and one that my colleagues are beginning to see more frequently, is that an opt-in for a relationship or connection online does not actually grant permission to market. I have long taken the Robert Scoble approach and published my email and phone number. What do you choose?

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Social Media Marketing Without Brand Awareness Can Kill You.

Techipedia: Tamar Weinberg

Digg is the social media network of tech geeks, and the Digg statistics should not be too surprising: 39% of Diggers publish their own blog. A few weeks later, a surprising blog post was published that outed the marketing firm and hosting company that sponsored the particular study. Let the community know who you are.

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How to Build Community for Niche Site Success

ProBlogger

Talk about a niche market! But then again, I never expected the little website I created to keep friends and family informed about Jerry’s progress to become the largest online community for canine amputees and their people either. The network creates community. This is a guest post by Jim Nelson of Tripawds.com.

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Why Customer Service Should Be in Your Social Media Marketing Strategy

Techipedia: Tamar Weinberg

Social media, quite simply, relates to the usage of content created by easily accessible publishing technologies (social media sites such as Facebook or Twitter, photo publishing sites such as Flickr, video sites like YouTube and Vimeo) that is generated by the hundreds of millions of consumers utilizing these technologies.