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Facebook is Stickier Than Ever

Jon Loomer

Facebook even adds another million users every quarter to the US and Canada, even though it’s long felt like growth was tapped out there. In Europe, the US, and Canada, it’s at 75 percent. After 20 years, Facebook hasn’t only maintained the biggest social platform status, it’s still growing.

Facebook 137
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Now we’re here: Sprout named #1 Best Software Product by G2

Sprout Social

When I think about social media’s evolution over that timeframe alone, this award underscores the growing value of our product and the essential role social media management plays in businesses today. We’re up to 17,000 shares monthly with our brand ambassador program—which gives us a lot more reach and a lot more eyes.

Software 116
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Not Everything Has Changed

Jon Loomer

Whether we’re manually selecting the audience or the algorithm is finding it for us, it’s critical that our ads reach the right people. Facebook is Growing Seriously, it’s an evergreen statement that Facebook (or Instagram or the Meta family of apps) is still growing. But what has remained the same?

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6 Things to Know About Building Your Brand Voice as a Government Agency

Social Media Strategies Summit

Stephanie Hill , Social Media Lead for the National Institutes of Health’s All of Us Research Program. Your brand voice adapts and grows over time, and needs to be adjusted to match changing audience needs and brand expectations. Image source: All of Us Research. Image source: All of Us Research.

Brands 288
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Navigating social media marketing in an election year

Sprout Social

The 2024 US presidential election is several months away, but social media is already politically charged. The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands. Of these conversations, less than half were positive.

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Procrastination Busting Workshop: Unlock Your Potential!

Janet Fouts

Did you know that we can actually use the tools of neuroscience to help us end the cycle of procrastination? Putting it off makes us feel bad, and that tells our mind that we shouldn’t do it at all ‘cuz it feels bad. So we do things that do make us feel good. If we plant now they won’t grow. What a mess.

Exercises 146
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Meta Should Display Organic Results

Jon Loomer

If you have an effective ad, the audience of people who will see it grows. Still, this could give us a much fuller picture of the impact of our ads. This makes sense, of course, but it doesn’t reflect the full impact of your ads — especially if you have an ad that’s engaging or even goes viral.