Hootsuite

JULY 12, 2022

LinkedIn is an office party with all your colleagues. And Twitter is a group of raccoons fighting behind an Arby’s. (In Be conversational—whether that’s the energy of a serious convo or a group chat with your BFFs. This might mean being dressed up for LinkedIn, cheeky and opinionated on Twitter, and down-to-earth on TikTok.

Brands 114

Brands HootSuite Module Meme 114

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. Most people sign up for LinkedIn for one of three reasons: Networking. LinkedIn lead generation is a mystery for a lot of companies. Job hunting. Lead generation.

LinkedIn 40

LinkedIn Groups Groups B2B 40

Convince & Convert

FEBRUARY 5, 2018

Research from the Boston Consulting Group and the Edelman Trust Barometer are explicit when it comes to measuring trust and credibility. Do a quick search on Twitter or LinkedIn for topics like Hadoop, DevOps, or SecOps. Technologists are active on social media. It’s a fact. Brands are investing in employee advocacy.

Strategy 147

Strategy Social Media Marketing Consultant 147

Webbiquity SMM

APRIL 11, 2012

This is a group of companies that, although primarily SMBs, should be fluent in online and social communications. Though nine of the 10 companies are on LinkedIn, though only three have complete, optimized company profiles and product listings. If your company is in that group, you aren’t alone. Experiment. Keep it fresh.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. ” Best Practices In B2B PR by Fast Company.

Tips 202

Tips B2B Journal SEO 202

Webbiquity SMM

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. I frequently answer questions on LinkedIn and leave a link to relevant blog posts I’ve written. This is a very successful company. They want more of YOU.

Engineering 137

Engineering Social Media Hubspot Marketing 137

SocialFish

APRIL 5, 2011

Financial Executives International –FEI has a fantastic LinkedIn group that we’ve been helping to make even better. We meet weekly, and spend several hours each week moderating the FEI LinkedIn group. We set new group rules, new requirements for joining the group, and new welcome and denial templates.

Review 150

Review Social CRM Module Consultant 150

Convince & Convert

MAY 20, 2014

This group has proven to be a somewhat elusive target for marketers, with a unique set of challenges, constraints, and considerations you’re not likely to encounter in your broader content marketing segments. Why does this group warrant additional strategy? This group is extremely focused on ROI and the overall bottom line.

Engagement 146

Engagement Content Klout Groups 146

Mindjumpers

JULY 1, 2010

In defining a strategy the following elements can play a role: 1) Segmentation The various target groups are divided into segments. On top of that, everything has to be tracked and lead to more contact moments. The content must be relevant to your prospective clients and customers, taking their profile into account.

B2B 189

B2B Strategy Content Marketing 189

SocialFish

MARCH 18, 2011

Ideally any association with a magazine or journal, books, pamphlets, newsletters, white papers, research articles and a web site has purchased media liability insurance. All exposures associations had before social media; the only difference is the speed of information. However many associations don’t have media liability insurance.

Insurance 174

Insurance Activities Social Media Policies 174

Social Media Marketing

AUGUST 8, 2013

LinkedIn has launched new Company Page analytics for tracking follower growth, post performance and more. Facebook has its first CMO : Gary Briggs, formerly of Google''s Motorola Mobility group, has joined the company. A SocialBakers study shows that "socially devoted" brands say that social customer care drives ROI. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Pam Moore

MAY 27, 2016

Spam groups with content or invite people to groups unknown. Be careful with the use of groups on Facebook. Do not join 20 new Facebook groups so you can spam them your latest product, service or job openings. If you want to post a job opening, there are plenty of groups setup and designed specifically for such.

Facebook 113

Facebook Marketing Groups Groups 113

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. Smart agencies put as much priority on blog commenting, conference attendance, Linkedin group participation and other bridge-building as they do their own blog writing. White papers. Group participation. It Starts at the Top.

Content 131

Content Marketing Cost Metrics 131

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” Share this on Linkedin.

B2B 252

B2B eBook Marketing Aggregator 252

Keyhole.co

JANUARY 4, 2022

LinkedIn is the most popular professional social network. Each day, more than 30 million companies use LinkedIn for business while over 800 million professionals use it to make connections and share knowledge. LinkedIn for business gives direct access to customers, investors, prospective employees and leads. There are 2.9

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Laurel Papworth

APRIL 28, 2011

In contrast, a Twitter share is only worth $0.43, and a LinkedIn share is worth $0.90. ChompOn Daily Deals Group Buying. White Paper: Value of a Facebook Fan - An Empirical Review. For online ticketing service Eventbrite , each time someone. shares a link to an event with their Facebook friends it results in $2.52

Facebook 110

Facebook Directory Statistics Review 110

Jeff Esposito

APRIL 17, 2012

Yeah I’ve got a LinkedIn account, but I hardly go on it. It’s a response that all of us who engage in the social media space have probably heard at one time or another when we ask someone if they are on LinkedIn. They found a way for LinkedIn to make their jobs easier (think Pinterest and women). I’m not looking for a job.”.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. ” white paper. The accuracy of this reporting is improved with multi-channel attribution that shows when customers use multiple means (for example: google search, twitter, linkedin, blog post, webinar) before purchase.

ROI 140

ROI Social Media Social CRM Survey 140

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Twitter Google+ LinkedIn How to Develop Meaningful PR Measurement. Our understanding of PR metrics needs a paradigm shift, though.

Metrics 100

Metrics How To Discount Analytics 100

Direct Marketing Observations

JANUARY 31, 2024

In other words, you must ask yourself (and your internal teams) if creating a TikTok video on cell and gene therapy geared towards chief scientists really going to have the same impact as a gated white paper offered up on LinkedIn. In our example above we mentioned chief scientists who hung out on LinkedIn.

Industry 146

Industry Social Media Biotechnology Marketing 146

Buzz Marketing for Technology

JUNE 27, 2008

Our new KM Edge groups on LinkedIn and Facebook. We already have more than150 members in our LinkedIn group, so joining will put you instantly in touch with a large pool of professionals who share your passion for KM. Join KMEdge LinkedIn Group. Boris Jaeger commented on KM Maturity Model : As my rese.

Web 2.0 150

Web 2.0 Movable Type Case Study Conference 150

Hootsuite

MARCH 16, 2023

Can Bing Ads do things Google Ads can’t (hint: The answer is yes, and surprisingly has to do with LinkedIn)? But Bing’s ad tools allow you to make targeting changes at the ad group level as well, which makes for much more flexible campaigns. Looking to attract people to your niche, highly-technical white paper writing company?

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Webbiquity SMM

JULY 7, 2014

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Social Media Strategery

FEBRUARY 1, 2009

The second group is the Senior Executive - For Senior Executives - “What happens when people start using these platforms to just complain about everything? The executive has to realize that to effectively use social media, you can’t designate somebody or some group as “the Web 2.0 guys&# handle that.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 How To 56

Writtent Blog

DECEMBER 18, 2023

You can find out what your target market wants and needs (for both content and product creation) through surveys, demographic research, forums, and Q&A platforms such as LinkedIn Answers and Quora. Drip useful content into relevant LinkedIn groups. When you’re ready to create content, research the best keywords to use.

Tips 98

Tips Content Press Release Marketing 98

Webbiquity SMM

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. On LinkedIn, search for relevant groups, then connect with members of those groups. Join the same groups on LinkedIn. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. Blog posts.

B2B 190

B2B Social Media Alltop Marketing 190

Sprout Social

FEBRUARY 22, 2021

And half of B2B decision makers use networks like LinkedIn to research information and consume information. GE, for example, uses the same visual treatment to indicate when certain videos belong to a specific series on LinkedIn. to drive conversion-focused content like webinars or white papers. Conclusion.

B2B 137

B2B Social Media Hashtag Press Release 137

Webbiquity SMM

MARCH 29, 2016

Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions. And they shouldn’t be used at all on LinkedIn.

B2B 100

B2B Social Media Strategy Marketing 100

Waxing UnLyrical

NOVEMBER 9, 2016

We offer a free white paper detailing five key metrics. Heavily involved with the media monitoring industry associations, Todd has served as president and committee member for most international media monitoring trade groups. You can connect with him via LinkedIn , Twitter , and the Universal Information Services blog.

Committee 217

Committee Metrics Industry Sample 217

Mindjumpers

SEPTEMBER 23, 2010

Why You Need a Blog: Blogs Are The Websites of The Social Media World » How To Post Effectively on Facebook Posted by Tehneyat Waseem Sep 23rd, 2010 Tweet Vitrue released a white paper this month on the effectiveness on when to post links and updates on Facebook according to when users are online, and when these links will generate most feedback, (..)

Facebook 267

Facebook How To Disqus Fashion 267

Oktopost

DECEMBER 31, 2019

It can be obtained directly from leads themselves—for example, by having them fill out a form in order to download a white paper or request a product demo or requesting a meeting with a salesperson. Segmenting your audience can give you a much higher return on your marketing dollars by breaking them down into smaller interest groups.

Data 120

Data B2B Process Aggregator 120

Keyhole.co

JUNE 6, 2023

For instance, check out this LinkedIn post by a HubSpot recruiter: Pretty neat, huh? He’s genuinely trying to provide value to his LinkedIn followers. B2B buyers are a discerning group, meticulous in their research before making purchasing decisions. Are your B2B buyers hanging out on LinkedIn?

B2B 52

B2B Strategy Brands Content 52

Buffer Social

NOVEMBER 30, 2016

The art of using Facebook Groups. You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time! Terms such as Grouping and Custom Calculations. Offered by: Udemy. — 15.

Class 40

Class Skills Social Media Marketing 40

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. Perhaps they signed up for one of the webinars you promoted on LinkedIn, or they’ve downloaded one of your handy whitepapers.

Social Media 118

Social Media How To Metrics B2B 118

Oktopost

SEPTEMBER 6, 2022

How many people are in their buying group? A study published by LinkedIn reports that emotional messaging drives 7x more value to B2B bottom-line measures than rational messaging. B2B marketing generally favors long-form content like white papers and case studies over short-form content. Who do they report to?

B2B 62

B2B Strategy Proposal Template 62

Keyhole.co

FEBRUARY 17, 2023

Use all the social media platforms like Facebook, Instagram, TikTok, Twitter, LinkedIn, and YouTube to connect with your followers. Start community topics on platforms like Reddit, or you can form groups of your brand on Facebook or LinkedIn, allowing your consumers to discuss certain issues with you.

Strategy 52

Strategy Brands Discount Hashtag 52