2012 Social Marketing & New Media Predictions [White Paper]
DECEMBER 14, 2011
These predictions have been compiled and released in form of a white paper called “2012 Social Marketing and New Media Predictions” The report covers some predictions about new approaches to marketing, new ways of organizing resources, and flexible, scalable technology to get customers’ attention and ensure their engagement. For this reason, Awareness Inc.
Is The White Paper Dead for B2B Marketing?
Buzz Marketing for Technology
MAY 26, 2010
In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” Share this on Linkedin. And I tend to agree. What’s your view on this? Tweet This!
How Bloggers Can Create and Use White Papers
FEBRUARY 8, 2012
white paper is a cross between a magazine article and a corporate brochure. They posses both the educative qualities of a magazine article and the persuasive qualities of a brochure, this educative and persuasive quality of a white paper makes it one of the most powerful marketing tools. How Bloggers Can Use White Papers. Create White Papers From Scratch.
20 Expert LinkedIn Guides
JULY 7, 2014
LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Boost Your Brand’s Visibility With LinkedIn’s New Profile Features by Sprout Social.
The State of Community Management 2014
APRIL 30, 2014
BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups Five Web Design Trends to Watch [Cool Infographic Friday] Big Data Big Profits How to Lead Your Way to a Social Organization. Content Strategy From the Trenches Industry Insider Open Community Potluck Useful Data White Paper You know, it, it’s that time again! Appetite whetted? Read the report here. photo credit).
Top 9 LinkedIn Social Media Marketing Groups
OCTOBER 12, 2015
Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests. Provides free white papers and reports to keep you up to date on industry trends and best practices. Learn more ].
Tips for Creating a Profitable Trade Show Experience
OCTOBER 3, 2012
Set up Facebook and Linkedin event listings and invite customers, prospects, and members of the media to visit your booth. Use Facebook and Linkedin ads to promote the event and your booth number. Create a QR code at your booth that visitors can use to download a white paper. Recap the event on your blog and share that to your Facebook, G+, and Linkedin profiles.
Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework
OCTOBER 29, 2012
Social Presence (tweets, Facebook posts, LinkedIn updates, social bookmarks, videos on YouTube, presentations on SlideShare, etc.). Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. are they more likely to use Facebook or a specialized discussion forum?
True Customer Engagement: the Leap Beyond User Experience
DECEMBER 28, 2012
To clarify the difference between social participation and engagement, the author brings up the examples of Twitter, LinkedIn & Facebook: “Twitter (or LinkedIn) may represent a less enjoyable user experience than, say, Facebook but the nature of the engagement they facilitate might mean users spend more time, thought and care with them.”. They do. Don’t make that mistake.
The Two Core Elements of B2B Social Media Marketing Success
FEBRUARY 21, 2012
Content can be produced in a wide variety of formats: • White papers. Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a white paper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile. On LinkedIn, search for relevant groups, then connect with members of those groups. Join the same groups on LinkedIn. Content is like singing a song. On American Idol. Late in the season.
Is your social media going in the right direction?
DECEMBER 26, 2012
We’ll review each existing social media site (Facebook, Twitter, LinkedIn and others), the goals set for each, and progress to date. Featured SocialFish News White PaperSocialFish can help. Social Media Audit. We provide a Social Media Audit , at our simple $250 hourly rate, that consists of the following simple process: 1. Social media site review [estimated 3-5 hours].
How To Post Effectively on Facebook
SEPTEMBER 23, 2010
Why You Need a Blog: Blogs Are The Websites of The Social Media World » How To Post Effectively on Facebook Posted by Tehneyat Waseem Sep 23rd, 2010 Tweet Vitrue released a white paper this month on the effectiveness on when to post links and updates on Facebook according to when users are online, and when these links will generate most feedback, likes and traffic to your website.
ROI and Social CRM Use Case 1: Using LinkedIn for Member Recruitment
OCTOBER 11, 2011
Our (SocialFish) definition of Social CRM is “ the discipline of applying social media to membership management “, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. Using LinkedIn for member recruitment [Possible now]. USE CASE: An association has a members-only group on LinkedIn. Field for LinkedIn profile.
Does Your Content Have Superpowers?
PWB Marketing Blog
MAY 27, 2016
LinkedIn post might lead to a white paper on your web site, expanding on the post topic. B2B Marketing blogging Demand Generation Facebook LinkedIn Marketing social media Twitter YouTubeIn order to succeed, your content marketing needs superpowers. This post examines some of the content marketing your brand needs to succeed. Exceptional Audience Relevance. Brand Power.
Book Review: The B2B Social Media Book
SEPTEMBER 4, 2012
With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. ” eBooks and white papers are complementary. “Traditionally, white papers have been more academic in tone and style. Depth of subject matter expertise. Stop now.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions. And they shouldn’t be used at all on LinkedIn. This is why 94% of recruiters use LinkedIn to vet candidates.
How LinkedIn Does Email Marketing
AUGUST 4, 2010
Despite it appears that Facebook may be beating LinkedIn at the job seeking game, you can learn about how LinkedIn creates effective email calls to action. million and the unemployment rate, at 9.5%; LinkedIn created an effective (and well-timed!) Here’s how LinkedIn does it and what you can learn from it. – What’s So Good about LinkedIn’s Email.
The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined
Blue Focus Marketing
FEBRUARY 13, 2012
To transform into a social business, companies need to have more than a mere linear presence on Facebook, Twitter, LinkedIn, Google+ and blogs. IBM’s white paper, “ The Social Business ,” states that “Social Business can orchestrate and optimize new ways of generating value through innovation, creativity and utilizing the right skills and information at the right time.”.
Offsite Content Marketing: Six Tactics to Reach New Audiences
JANUARY 28, 2015
Facebook sponsored content and LinkedIn ads seem to work really well. With Eleanor Pierce going on maternity leave any day now, I have been charged with handling LinkedIn. I’m testing different types of content, sure, but also using some of our free coupons for ads. For instance, let’s say you have an eBook or a white paper that you want to bring to the world.
The State of Social Media In The UK
JANUARY 10, 2012
LinkedIn. LinkedIn also continues to grow, and now looks to reach around 10% of the UK population. It is also good to know that in terms of disposable income, LinkedIn has the highest percentage of people in the high income group. 2012 Social Marketing & New Media Predictions [White Paper]. Our data sources for this article were Xposure and Nielson.
Social Marketing Analytics: a great report from Altimeter
MAY 6, 2010
This white paper from Altimeter looks at this in detail, exploring Altimeter’s framework for measuring results in social media. It really is a great framework and something that will help if you’re one of those struggling with your own analysis. I’ve shared stuff from Altimeter a few times and this white paper is one of the best. what a year!
How to Use LinkedIn to Connect with Top-Drawer Freelance Clients
JUNE 20, 2012
For freelancers, LinkedIn is the 21st Century phone book. They do searches for “freelance writer” — or graphic designer, or web developer — on LinkedIn. There are two basic strategies for finding great clients on LinkedIn. One is to actively market yourself on LinkedIn to prospects you identify. You do this by making yourself look amazingly knowledgeable, professional, and well-connected on LinkedIn. Here’s a rundown of the best LinkedIn strategies I’ve found for attracting great-paying clients. Passive strategies.
Understanding Social Media ROI Cycle
NOVEMBER 10, 2011
During the launch stage, almost all company’s focus on setting up the big four : LinkedIn , Facebook , Twitter and YouTube. Stage 2: Management: During this stage, roughly 60% of a company’s efforts are focused on the big four (Facebook, Twitter, LinkedIn , YouTube and additional blogs, or newsletters, if present). He is also the co-author of How to Make Money with Social Media.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). LinkedIn Facts. Visual.ly ). 8.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). LinkedIn Pulse ). Asked to identify their “top social media platforms for product launch,” 81% of B2B technology marketers cited LinkedIn. 74% use LinkedIn, and 42% use Twitter.
Social Media Marketing: A Jungle Too Deep Or A Sea of Opportunities? [Infographic]
MAY 21, 2012
We are all very familiar with Facebook, Twitter and LinkedIn. 2012 Social Marketing & New Media Predictions [White Paper]. Tweet. But the term “Social media” is an umbrella that covers much, much more. Multiple channels, multiple tools as well as multiple utilisation possibilities. The task is to figure out when to use what, and what purpose and outcome you have in mind.
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
The platform makes it easy to collect, share, and publish ebooks, white papers, and any number of other content types and make them look their best for your audience. Buffer enables you to share content to Facebook, Twitter, LinkedIn, and App.net via custom scheduling. Successful content marketing initiatives have many moving parts. Content Curation Tools. List.ly (free/paid).
9 New Social Media Statistics and What They Really Mean
Convince & Convert
MAY 19, 2014
Not asked was whether that increase would be via owned blogs, or on third-party thought aggregators like Medium and Linkedin. 64% of marketers plan to increase Linkedin participation in the near future This makes perfect sense to me, as I intersect with marketers constantly who have overlooked Linkedin for years and are just awakening to its power as a communication and content platform.
The ROI of Social CRM
NOVEMBER 14, 2012
The most important piece of advice I gave the group of scientific and manufacturing association CEOs was that it’s time to change the conversation – away from social media and the various tools (Facebook, Twitter, LinkedIn etc) and towards social CRM, namely the discipline of applying social data to membership management. The ROI of Social CRM. Featured Social CRM and ROI
15 Things Smart, Social Savvy Business Marketers Never do on Facebook
MAY 27, 2016
Supporting Resources: Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. billion daily active users on average for March 2016. billion monthly active users as of March 31, 2016. Ha ha.
A Beginners Guide to Content Marketing [Plus Infographic]
JUNE 16, 2013
Companies have long created white papers, articles, charts and graphs, videos, and reports to position their brands as thought leaders and industry experts deserving of loyalty, with the goal of generating leads and sales. The better your content, the more likely your audience is to share it on social media sites like Twitter, Facebook, LinkedIn, Google+, and Pinterest. Photos.
The Business (To Business) Of Social Media
MAY 3, 2012
The best business to business sales are done through relationships, testimonials, white papers and general content marketing (unless you're in a highly structured, regulated and procurement driven process, but there is still an opportunity to leverage social media). They're on Facebook, Twitter and LinkedIn. Speaking of LinkedIn. It was just announced that LinkedIn acquired SlideShare (more on that here: LinkedIn Acquires Professional Content Sharing Platform SlideShare For $119M ). linkedin. white paper. Are the consumers there?
What Exactly Do You Do?
NOVEMBER 17, 2015
Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%. So—if your business could use help in these areas, or you know of someone who could, let’s connect on Twitter , LinkedIn , or email (tomATtompick.com). “So—what exactly do you do?” click to enlarge). Not a place for me to “sell.” It happens.
10 Ways to Use Social Networks for B2B Marketing
DECEMBER 13, 2011
LinkedIn: it’s best to have some familiarity (real world or online) before trying to make a connection. Put another way, the common pattern is to have more Twitter followers than LinkedIn connections, and more LinkedIn connections than Facebook friends. Facebook, LinkedIn, Twitter and YouTube all include their own powerful and popular internal search capabilities, and there are numerous social search engines that specifically search social networks and other social media sites. profile alone won’t get you much. Interact (e.g., ask and answer questions).
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report. Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content Marketing Guides, Tips and Tactics. ”).
18 PR Standbys That Will Never Die
APRIL 3, 2015
Lukas Treu : White papers. 9. Betsy Decillis : Paper. Twitter Facebook Google+ LinkedIn 18 PR Standbys That Will Never Die. I can’t remember why exactly I asked the question a few weeks ago on Facebook, but I did: I think it was because I’d just read some post or other about some PR standby (I couldn’t think of the right word when I posted on Facebook)( or other that was dead, long live the new PR thing… you know the kind of post (or, even worse, news article) that I mean. My community came up with some good ones. Mary Deming Barber : AVEs. 7.
The New Resume
JULY 24, 2013
What are you able to disclose on an eight-and-a-half sheet of white paper? I can''t imagine what it is like to apply for a job. I''ve chosen a very different professional life for myself. A lot of it was based in a world of vain ideologies (I wanted to wears jeans everyday or make my first million by the time I was nineteen or have a life where others wouldn''t be able to tell me what to do). Having a completed LinkedIn profile is par for the course. linkedin. linkedin profile. Making the case for social media. Who is Mitch Joel ? What do you know about me?
Marketwired Survey Shows PR Industry Still Behind
JANUARY 6, 2016
Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. Twitter (75%), Facebook (73%), and LinkedIn (63%) are the most commonly used social channels for sharing visual content (video, photos, and infographics). By Gini Dietrich. Just before the holidays, Are You a Content Machine ?, a Marketwired survey, was released.
A Dying Breed
APRIL 15, 2016
If the full text is not on LinkedIn or Facebook or Medium , do you head over to a blogger's page as some form of destination that pulls you away from where you were? In this session, bestselling author and President of global digital marketing agency, Mirum , Mitch Joel will be joined by Mike Stelzner (founder of Social Media Examiner, author of Launch and Writing White Papers ) and Mark W. linkedin. writing white papers. . With each passing day, the blogger - as we have known them to date - is fading. . How many blogs do you subscribe to? This grew.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
Social media isn’t quite as ubiquitous as it sometimes seems. 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. 60% of LinkedIn users have clicked on an ad on the site, and 43% of U.S. marketers have obtained at least one new customer through LinkedIn. LinkedIn is a close second at 82%. Relevanza ). 2.
The State of Social Media Marketing– Annual Survey Report
JANUARY 11, 2012
The big three social platforms in 2011 were Facebook, LinkedIn and Twitter, with YouTube and blogs following closely. Similar Posts: 2012 Social Marketing & New Media Predictions [White Paper]. How to Drive Business Value with Social Marketing Funnel [white paper]. Here I will attempt to bring out some key highlights from the report. Platforms. Monitoring.
How to Make Your Content Go Viral
FEBRUARY 7, 2012
An entrepreneur named Uzi Shmilovic examined eight ways Internet giants, such as Facebook and LinkedIn, have used virality as a vehicle for success. We have an internal joke when a client or prospect asks us to help them create something viral. We say, “Sure! Have two guys kick one another in the privates and it’s sure to go viral!” But then, surprise! have a better idea.
Need More B2B Sales Leads? Ignore This Research
NOVEMBER 6, 2013
Both the email and web-hosted version of the newsletter should contain social links, encouraging readers to share the content on Twitter, LinkedIn, Facebook or other social networks. They can also promote content downloads—reports, white papers, e-books and guides. Social signals are driven by links from Twitter, LinkedIn, Facebook, YouTube, Google+, and even Pinterest.