| |  LinkedIn + White Paper |
| Page 1 of 3 | Previous | Next | MOBILEGROOVE FEBRUARY 19, 2013  Mobile App Developers: Use Messaging To Activate Users, Monetize Engagement Drawing from these insights the white paper identifies three rules for app success: Communicate: Reach out with what matters most, make your customers interested – and make it a no-brainer. This new white paper also picks up where my first white paper, Achieving App Impact: Using SMS To Encourage Interaction, Drive Loyalty , left off. a U.S.-based | MINDJUMPERS DECEMBER 14, 2011  2012 Social Marketing & New Media Predictions [White Paper] These predictions have been compiled and released in form of a white paper called “2012 Social Marketing and New Media Predictions” The report covers some predictions about new approaches to marketing, new ways of organizing resources, and flexible, scalable technology to get customers’ attention and ensure their engagement. For this reason, Awareness Inc. | | | | | |
| BUZZ MARKETING FOR TECHNOLOGY MAY 26, 2010  Is The White Paper Dead for B2B Marketing? In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” Share this on Linkedin. they are increasingly telling their clients. Tweet This! | KIKOLANI FEBRUARY 8, 2012  How Bloggers Can Create and Use White Papers white paper is a cross between a magazine article and a corporate brochure. They posses both the educative qualities of a magazine article and the persuasive qualities of a brochure, this educative and persuasive quality of a white paper makes it one of the most powerful marketing tools. How Bloggers Can Use White Papers. Create White Papers From Scratch. | SOCIALFISH DECEMBER 26, 2012  Is your social media going in the right direction? We’ll review each existing social media site (Facebook, Twitter, LinkedIn and others), the goals set for each, and progress to date. Featured SocialFish News White PaperAre you an association or nonprofit whose been doing social media work for a while? Do you need a “gut check” to make sure you’re on the right track? SocialFish can help. Social Media Audit. | TRADESMEN INSIGHTS JUNE 22, 2010  White Paper: Overview of the HVAC Market Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services White Paper: Overview of the HVAC Market Sonnhalter is deeply involved with the professional tradesmen. LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! Click here to sign up. | | | | | | | |
| -
TRADESMEN INSIGHTS | THURSDAY, JUNE 3, 2010  White Paper: Overview of the Electrical Market
Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services White Paper: Overview of the Electrical Market Sonnhalter is deeply involved with the professional tradesmen. LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! We recently completed an overview of the Electrical market. The The purpose of the document is to give the reader a quick snapshot of the industry, its players and trends for 2010. free copy for download is available. MORE >> -
TRADESMEN INSIGHTS | TUESDAY, SEPTEMBER 7, 2010  White Paper: Overview of Plumbing Market
Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services White Paper: Overview of Plumbing Market Sonnhalter is deeply involved with the professional tradesmen. LinkedIn: 5 Ways to Make the Most out of Your Connections Made in America: It Still Matters! We recently completed an overview of the Plumbing market. The The purpose of the document is to give the reader a quick snapshot of the industry, its players and trends for the balance of 2010 and what to look for in 2011. MORE >> -
SOCIALFISH | FRIDAY, DECEMBER 28, 2012  True Customer Engagement: the Leap Beyond User Experience
To clarify the difference between social participation and engagement, the author brings up the examples of Twitter, LinkedIn & Facebook: “Twitter (or LinkedIn) may represent a less enjoyable user experience than, say, Facebook but the nature of the engagement they facilitate might mean users spend more time, thought and care with them.”. Debunking the Hype Demand Perspective Featured Humanize Social CRM and ROI Social, In Theory White PaperDoes it ring any bells? The reason for this disparity? The mystery shouldn’t be a mystery ,” the author concludes. MORE >> -
WEBBIQUITY SMM | TUESDAY, FEBRUARY 21, 2012 The Two Core Elements of B2B Social Media Marketing Success
Content can be produced in a wide variety of formats: • White papers. Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a white paper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile. On LinkedIn, search for relevant groups, then connect with members of those groups. Join the same groups on LinkedIn. Content is like singing a song. On American Idol. Late in the season. MORE >> -
SPIN SUCKS | WEDNESDAY, OCTOBER 3, 2012  Tips for Creating a Profitable Trade Show Experience
Set up Facebook and Linkedin event listings and invite customers, prospects, and members of the media to visit your booth. Use Facebook and Linkedin ads to promote the event and your booth number. Create a QR code at your booth that visitors can use to download a white paper. Follow-up is critical: You must: Add the people you met to your Linkedin and Foursquare networks, G+ Circles, follow them on Twitter. Recap the event on your blog and share that to your Facebook, G+, and Linkedin profiles. Today’s guest post is by Allen Mireles. Or do we? MORE >> -
- YouTube Killed the TV Star: Why Online Video Marketing is Essential for Marketers in 2012 SOCIALNOMICS | TUESDAY, JANUARY 24, 2012
- Too Many Bad Examples THE RELATIONSHIP ECONOMY | THURSDAY, APRIL 28, 2011
- Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework WEBBIQUITY SMM | MONDAY, OCTOBER 29, 2012
- How to Crack the Code on Social Engagement SOCIALNOMICS | TUESDAY, MARCH 13, 2012
- How To Post Effectively on Facebook MINDJUMPERS | THURSDAY, SEPTEMBER 23, 2010
- Book Review: The B2B Social Media Book WEBBIQUITY SMM | TUESDAY, SEPTEMBER 4, 2012
- How LinkedIn Does Email Marketing IDACONCPTS | WEDNESDAY, AUGUST 4, 2010
- Beyond the Big 3: Strategies for Brands to Dominate Pinterest and LinkedIn (Infographic) SOCIALNOMICS | TUESDAY, JULY 3, 2012
- ROI and Social CRM Use Case 1: Using LinkedIn for Member Recruitment SOCIALFISH | TUESDAY, OCTOBER 11, 2011
- The State of Social Media In The UK MINDJUMPERS | TUESDAY, JANUARY 10, 2012
- Understanding Social Media ROI Cycle MINDJUMPERS | THURSDAY, NOVEMBER 10, 2011
- 5 Killer Strategies for Brands to Engage on Pinterest and LinkedIn SOCIALNOMICS | MONDAY, JUNE 25, 2012
- Generate Qualified Leads Using LinkedIn Answers TRADESMEN INSIGHTS | TUESDAY, AUGUST 10, 2010
- LinkedIn: Great Tool to Drive Traffic to Your Blog TRADESMEN INSIGHTS | THURSDAY, MARCH 18, 2010
- How to Use LinkedIn to Connect with Top-Drawer Freelance Clients KIKOLANI | WEDNESDAY, JUNE 20, 2012
- Social Media’s Redheaded Stepchild JEFF ESPOSITO | TUESDAY, APRIL 17, 2012
- LinkedIn: 5 Ways to Make the Most out of Your Connections TRADESMEN INSIGHTS | THURSDAY, OCTOBER 7, 2010
- What is the Value of a Tweet or Facebook Fan? LAUREL PAPWORTH | THURSDAY, APRIL 28, 2011
- Like This Post? Share it on LinkedIn! ARI HERZOG | TUESDAY, NOVEMBER 30, 2010
- The Rise of Social Business – Broader than Facebook, Twitter, LinkedIn, Google+ Combined BLUE FOCUS MARKETING | MONDAY, FEBRUARY 13, 2012
- The Business (To Business) Of Social Media TWIST IMAGE | THURSDAY, MAY 3, 2012
- Social PR: 10 Content Sources for Your Public Relations Strategy GET SOCIAL PR | THURSDAY, FEBRUARY 24, 2011
- 10 Ways to Use Social Networks for B2B Marketing WEBBIQUITY SMM | TUESDAY, DECEMBER 13, 2011
- 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013) WEBBIQUITY SMM | WEDNESDAY, JANUARY 2, 2013
- Social Media Marketing: A Jungle Too Deep Or A Sea of Opportunities? [Infographic] MINDJUMPERS | MONDAY, MAY 21, 2012
- 22 Effective SEO Tips to Optimize Your B2B Website PWB MARKETING BLOG | FRIDAY, SEPTEMBER 9, 2011
- White Paper: Overview of the Industrial/MRO Market TRADESMEN INSIGHTS | THURSDAY, MAY 20, 2010
- How Marketers are Using Social Media for Business: New Report WEBBIQUITY SMM | TUESDAY, APRIL 27, 2010
- Natural vs. Unnatural Engagement THE RELATIONSHIP ECONOMY | TUESDAY, FEBRUARY 26, 2013
- The ROI of Social CRM SOCIALFISH | WEDNESDAY, NOVEMBER 14, 2012
- Social CRM Use Case 5: Recruitment SOCIALFISH | THURSDAY, DECEMBER 1, 2011
- Social Business + Big Data = Business intelligence MINDJUMPERS | TUESDAY, MAY 15, 2012
- How to Calculate Social Marketing ROI PAUL GILLIN | THURSDAY, JUNE 24, 2010
- Social CRM Use Case 7: Member Services SOCIALFISH | THURSDAY, DECEMBER 22, 2011
- Social CRM Use Case 4: Conference social media campaigns to increase outreach and lead generation SOCIALFISH | THURSDAY, NOVEMBER 17, 2011
- Six Tips for Using Google+ Now SPIN SUCKS | MONDAY, AUGUST 1, 2011
- To Grow Your Audience, Become a DJ For Your Content SPIN SUCKS | MONDAY, MAY 21, 2012
- The State of Social Media Marketing– Annual Survey Report MINDJUMPERS | WEDNESDAY, JANUARY 11, 2012
- Social CRM Use Case 6: Retention SOCIALFISH | FRIDAY, DECEMBER 16, 2011
- 8 Ways To Score That Elusive Entry Level Marketing Position TWIST IMAGE | SATURDAY, FEBRUARY 25, 2012
- 22 Simple Tips to Grow Your Email List Organically YMARKETINGMATTERS | FRIDAY, JUNE 22, 2012
- The Four I’s of Leadership Communication SPIN SUCKS | MONDAY, JUNE 11, 2012
- Why Do We Need a Social Media Policy? SOCIALFISH | THURSDAY, APRIL 7, 2011
- How to Build the Ultimate Online Newsroom WEBBIQUITY SMM | WEDNESDAY, JUNE 8, 2011
- Top 3 Tips To Make Your E-Newsletter A Success IDACONCPTS | WEDNESDAY, NOVEMBER 10, 2010
- 33 Phenomenal Content Marketing and Copywriting Guides and Tips WEBBIQUITY SMM | TUESDAY, APRIL 23, 2013
- #DearKen: How Should I Use #Socialmedia To Promote My Book? MOBILEGROOVE | THURSDAY, MAY 9, 2013
- Sharing is how you build a Brand BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JANUARY 14, 2010
- Are Whitepapers Dead? CONVERSTATIONS | MONDAY, APRIL 11, 2011
- Direct Marketing Doesn’t Have to Suck PAUL GILLIN | WEDNESDAY, OCTOBER 5, 2011
- The 4 P’s to Social Media Marketing BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JANUARY 21, 2010
- Adding Social Icons Helps Drive E-mail Marketing Campaigns TRADESMEN INSIGHTS | TUESDAY, JULY 6, 2010
- Six Surprising B2B Content Marketing Ideas PWB MARKETING BLOG | WEDNESDAY, OCTOBER 5, 2011
- How to Make Your Content Go Viral SPIN SUCKS | TUESDAY, FEBRUARY 7, 2012
- Social Media Budget Ratio in B2B Marketing BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MARCH 9, 2010
- Recycling Is Good For Your Content MY CREATIVE TEAM THINKING | MONDAY, APRIL 22, 2013
- 10 Best Posts of 2010 BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, DECEMBER 29, 2010
- Cutting Through the Noise with Engaging Content SOCIALNOMICS | THURSDAY, JUNE 7, 2012
- A little rap on the knuckles… SOCIALFISH | SUNDAY, NOVEMBER 6, 2011
- 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) WEBBIQUITY SMM | THURSDAY, AUGUST 26, 2010
- 15 Key Facts about Content Curation WRITTENT BLOG | WEDNESDAY, MAY 15, 2013
- Experts Weigh In: 52 Secrets to Marketing Automation Success SOCIALNOMICS | THURSDAY, OCTOBER 4, 2012
- B2B Blogging Trends for 2011 WEBBIQUITY SMM | TUESDAY, FEBRUARY 8, 2011
- How Social Media, Content Transform Marketing from Expense to Investment WEBBIQUITY SMM | MONDAY, JUNE 25, 2012
- What Does B2B Social Media Success Look Like? WEBBIQUITY SMM | MONDAY, MAY 23, 2011
- 10+ New Social Media Job Openings at Hanmer MSL, 2020 Social, Eastwei MSL, MSL China, MSL Japan and MSL Singapore GAURAVONOMICS | WEDNESDAY, MAY 25, 2011
- Online Search Meets Social Advertising WEB METRICS GURU | FRIDAY, OCTOBER 8, 2010
- Distributor Survey Shows Online Training from Manufacturers Helps. TRADESMEN INSIGHTS | WEDNESDAY, MAY 19, 2010
- Thought Leadership: Repurpose, Repackage, Refine Messages TRADESMEN INSIGHTS | WEDNESDAY, JULY 21, 2010
- 5 Ideas and More to Improve B2B Marketing Strategy FIFTH GEAR ANALYTICS | TUESDAY, JULY 20, 2010
- Riding the Social Media Struggle Bus? You’re Not Alone WEBBIQUITY SMM | WEDNESDAY, APRIL 11, 2012
- Seven Expert Social PR Guides and Tips WEBBIQUITY SMM | WEDNESDAY, DECEMBER 26, 2012
- Your Big Brains Can Raise Awareness of Your Organization, Part 1 of 2. SOCIALFISH | FRIDAY, SEPTEMBER 14, 2012
- 35 Great Social Media Infographics PAMORAMA | WEDNESDAY, MARCH 3, 2010
- LinkedIn Webinar: Best Practices to Get the Most out of this. TRADESMEN INSIGHTS | WEDNESDAY, JUNE 16, 2010
- More Stats Than You Can Shake a Stick At SOCIALFISH | TUESDAY, NOVEMBER 13, 2012
- B2B: Involve Your Sales People in Social Media Marketing and CRM Now CONVERSIONATION | THURSDAY, JULY 21, 2011
- Breaking Down Walls: A Facebook Marketing Discussion with John Haydon SOCIALNOMICS | SATURDAY, JANUARY 28, 2012
- Podcast: How Green Technology is Affecting the Plumbing Industry TRADESMEN INSIGHTS | WEDNESDAY, AUGUST 4, 2010
- Social CRM Use Case 3: Optimize and socialize your member services SOCIALFISH | THURSDAY, NOVEMBER 3, 2011
- How Do You Measure Social Media Success? TRADESMEN INSIGHTS | THURSDAY, OCTOBER 28, 2010
- Planning Your Content Marketing: Bricks vs. Feathers CONVINCE & CONVERT | WEDNESDAY, FEBRUARY 15, 2012
- 5 of My Favorite Posts TRADESMEN INSIGHTS | TUESDAY, OCTOBER 19, 2010
- Create a World-Class Online Community for Your Business MASHABLE.COM | WEDNESDAY, JANUARY 26, 2011
- Are B2B Social Tactics Different Than B2C ? TRADESMEN INSIGHTS | THURSDAY, FEBRUARY 18, 2010
- Using Social Media to Market an Event TRADESMEN INSIGHTS | THURSDAY, AUGUST 19, 2010
- Feeling Addicted to Facebook and Twitter These Days? SOCIALNOMICS | THURSDAY, FEBRUARY 9, 2012
- 5 Ways to Use Content Marketing to Attract New Business TRADESMEN INSIGHTS | WEDNESDAY, SEPTEMBER 8, 2010
- 5 Helpful Hints to Attract New Business Using Your Blog TRADESMEN INSIGHTS | WEDNESDAY, SEPTEMBER 22, 2010
| |
