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Study: B2B Marketers Underestimate The Power of Thought Leadership

Social Media Today

A recent study conducted by Edelman and LinkedIn surveyed B2B business decision-makers, content creators and salespeople to see the differences of how each group perceived the value of thought leadership.

B2B 167
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What is the Future of LinkedIn Marketing?

Ignite Social Media

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Posts on LinkedIn: Then Versus Now.

LinkedIn 202
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How to Find Your Audience on Social Media

Social Media Strategies Summit

For instance, if one group makes up 50% of your business, half your social content should be aimed at them. If LinkedIn is your top social traffic source, that could be because it’s the most popular social channel among your audience. Or maybe you’ve been putting way more effort (and money) into LinkedIn than any other channel.

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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. 8 Tips for LinkedIn Lead Generation.

B2B 148
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Eight Fascinating Facts About B2B Social Media Marketing for 2023

Webbiquity SMM

Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study. ” Onalytica’s research adds to that the somewhat remarkable finding that 100% of B2B marketers (at least in their survey) are creating content for LinkedIn.

B2B 225
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We wanted to explore consumer misconceptions of social media professionals: Instead, it sparked a dialogue about the need for greater diversity

Sprout Social

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

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Industry certification a must for social media career success

Sherrilynne Starkie

Consider the findings of a 2017 IPSOS survey carried out on behalf of eCampus Ontario, which identified four barriers to online learning success: Motivation : Around 37 percent of survey respondents said online education made them feel anxious. However, not everyone is great at independent study. Success in Online Learning .

Industry 170