Socialmedia.biz

FEBRUARY 23, 2019

Not only this, 40% of millennials feel that their favorite content creator or ‘influencer’ understands them better than their ‘real-life’ friends. Not only this, 40% of millennials feel that their favorite content creator or ‘influencer’ understands them better than their ‘real-life’ friends.

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Mindjumpers

NOVEMBER 30, 2011

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. You can score them yourself, but the best result will come if you can involve other relevant stakeholders as for instance your target group or KOL’s. Let them to rate how important the words are to them.

Data 239

Data Social Media CSR Nielsen 239

Convince & Convert

SEPTEMBER 11, 2011

Gillin is sharp enough to see the underlying challenge of trying to attach a number to something as amorphous as online influence, and point it out to his readers. “How dare a company try to put a number on influence!&# Offline Influence Doesn’t Have an Algorithm. Number of Nielsen households among them?

Klout 161

Klout Nielsen Influencer Social CRM 161

Sprout Social

NOVEMBER 2, 2023

Emotions heavily influence purchase decisions and brand loyalty which is exactly why it’s so important to include them. Customer personas are fictional characters that represent each of your target customer groups. Take a look at this simplified current state customer journey map from Nielsen-Norman.

Examples 104

Examples Template Templates How To 104

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. 38% of Millennials are bilingual. They’re social. Tweet this.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Mindjumpers

JULY 30, 2010

They like to contribute, in relationships as well as in social groups. One of the major psychological motivations why people discuss their product and brand experiences with others is about belonging and contributing to the social group(s) to which they belong. They seek recognition and appreciation.

Marketing 251

Marketing Nielsen Forums Groups 251

Bill Hartzer

MAY 26, 2010

This is one of the best tools around because it allows you to smoothly, and discreetly uncover the most prominent opinions of top influencers in the social media arena. are having a major influence towards the online perception of your brand. Monitter : Track up to three distinct keywords at the same time on Twitter.

Cymfony 152

Cymfony Social Media Tools SM2 152

Proactive Report

MAY 12, 2013

Earned media has morphed too – apart from the traditional mainstream media there are bloggers and industry influencers on Twitter with a large following who have to be included in your media relations plan. Twitter has signed an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market.

Nielsen 61

Nielsen Syndication Wikipedia Tumblr 61

Sprout Social

MARCH 13, 2017

There have been several studies conducted on the topic that show people are more likely to conform to the group decision. Each group was shown images like the ones below: They had to state which line (A,B or C) matched the target line on the left. Asch divided participants into groups of eight. Social proof isn’t new.

Conversation 111

Conversation How To Review Influencer 111

Proactive Report

MAY 12, 2013

Earned media has morphed too – apart from the traditional mainstream media there are bloggers and industry influencers on Twitter with a large following who have to be included in your media relations plan. Twitter has signed an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market.

Nielsen 40

Nielsen Syndication Wikipedia Tumblr 40

Proactive Report

MAY 12, 2013

Earned media has morphed too – apart from the traditional mainstream media there are bloggers and industry influencers on Twitter with a large following who have to be included in your media relations plan. Twitter has signed an exclusive multi-year agreement to create the “Nielsen Twitter TV Rating” for the US market.

Nielsen 40

Nielsen Syndication Wikipedia Tumblr 40

Pixlee

FEBRUARY 1, 2019

Referral advertising is actually the most trusted strategy among millennials, Boomers, and other age groups. In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Look to influencers within your community.

Discount 41

Discount UGC How To Apparel 41

Webbiquity SMM

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! . • Scott Monty – Digital & Multimedia Communications Manager at Ford Motor Company.

List 155

List Twitter Brands Microsoft 155

Buffer Social

MAY 8, 2019

We went through this period of influencer saturation, where everything was hyper-polished and staged,” she explains. All three of these were top voted options in surveys we sent out to our customers via email and surveys we posted on Instagram Stories and in our highly-engaged Facebook Group,” shares Zenner.

Industry 74

Industry Meme Survey Authentication 74

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Personal analytics has a feature called SmarpScore, which makes it easy to measure how one’s professional influence progresses over time. Image source: [link]. Activate Your in-House Army of Sharers.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Personal analytics has a feature called SmarpScore, which makes it easy to measure how one’s professional influence progresses over time. Image source: [link]. Activate Your in-House Army of Sharers.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

ProBlogger

OCTOBER 20, 2012

Today’s new bloggers are a fortunate group. Dale Carnegie, How To Win Friends & Influence People. In March of 2012, Nielsen published findings which tracked over 181 million blogs around the world. This guest post is by Kate Miller of BestWebsiteHostingServices.org. I have been up against tough competition all my life.

Blogger 41

Blogger Nielsen Blogosphere Hosting 41

Ignite Social Media

FEBRUARY 11, 2021

Throughout the years, our team has broken down common social media marketing buzzwords as well as influencer marketing buzzwords , but the most important terms marketers need to understand are those that relate to measuring the success of your social efforts. There are 210 DMAs covering the whole United States.

Social Media 171

Social Media CPC CPA Aggregator 171

Convince & Convert

APRIL 6, 2010

Remember however, that many factors influence popularity at the individual content piece level. You may have some overlap (especially with Facebook and Twitter), but consumption of status updates and consumption of blog posts and email newsletters are meaningfully different activities, and attract different groups of fans. Worth a try?

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

NOVEMBER 20, 2015

Influencer marketing has been on the rise with brands exploring sponsorships with YouTubers, Instagrammers, Viners, Snapchatters, and every other emerging social platform. Bloggers are in many ways the first influencers, and brands started these partnerships as early as 10 years ago. video, streaming, Snapchat, etc.), The Takeaways.

Advertising 60

Advertising Data Collaboration Blogger 60

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? Another couple of points that readers may want to consider in the second section would be the ability to sort content by influence, engagement, comment count, followers etc… Often helps to surface the posts/tweets that may need the most attention first.

Social Media 157

Social Media Radian6 Strategy SM2 157

Diva Marketing Blog

NOVEMBER 30, 2011

My reactions : Women help and connect to each other by sharing their experiences; results are influencing brand perceptions and purchase behavior. . Curious to what other people would say, I posted the question to my social networks, including the Atlanta Women in Social Media group. Source: Nielsen 2010 data Worldwide.

Social Media 83

Social Media comScore Nielsen Small Business 83

Oktopost

JUNE 9, 2020

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. The C-level executives are also a key group to onboard to advocacy. See which groups produce the most conversions. Building Trust. Run a Pilot.

B2B 144

B2B Survey ROI Metrics 144

ProBlogger

APRIL 26, 2017

From influencing millions to making millions , the world’s most successful bloggers manage to turn visitors into readers, readers into customers, and customers into fans without breaking a sweat. According to an eye-tracking study by the Jakob Nielsen group, viewer attention drops dramatically beyond the fold.

Blogger 54

Blogger Conversation Nielsen Study 54

Convince & Convert

APRIL 14, 2015

Agree To Change As A Group Arienne Holland at Raven Tools needed to improve her team’s blog planning process to save them from “WordPress Draft purgatory,” as she likes to joke. The point: Edit for all of this, and you will influence your readers to do what you want them to do no matter when they leave your content.

Process 60

Process How To Team Publishing 60

Buffer Social

JUNE 12, 2016

Reach out to influencers. There was an interesting study by a group of Korean researchers into the how and why of unfollowing. Nielsen research conducted a study for Twitter UK back in March, revealing the top ten reasons why people follow brands. Place a Facebook/Twitter/Instagram logo on your blog. Stay active.

Twitter 81

Twitter Strategy Instagram Facebook 81

Webbiquity SMM

JANUARY 17, 2011

Which social media platforms are most effective at influencing buyer behavior? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire. The fastest-growing demographic group on Facebook is no longer women over 55 years old–it’s now users under 18. And much more. 40 percent of U.S.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 7, 2011

Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy. MIT Study Suggests Social Networks Influence Behavior by MediaPost Online Media Daily.

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

APRIL 22, 2010

During the session, an audience question got me fired up (no surprise, as the Social Fresh attendees were a very smart, engaged group). Social PR & Influencer Outreach Using social connectivity to introduce your company or products to influencers. In other cases, they are the new influencers, bloggers and taste-makers.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Webbiquity SMM

FEBRUARY 7, 2012

times each, on average, across all sharing channels, so content shared by large groups of people reach a wider audience than content passed along from others.” 27% of companies expect “the elimination, or at least lessening, of an organizations formal hierarchy because it will be easier to make decisions as a group.”

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

JANUARY 24, 2012

What’s the most effective way to grow a company’s social influence? The key to success in this new world is creating highly sharable content and building a network of influencers who will share it. Social Media Bigger And More Influential Than Ever, Reveals Q3 Nielsen Report [INFOGRAPHIC] by All Twitter.

Social Media 190

Social Media Tips ROI Nielsen 190

Buffer Social

OCTOBER 4, 2016

How the number of posts you share can influence your engagement. Across more than 400 campaigns measured globally with Nielsen Brand Effect, ad recall from sponsored posts on Instagram was 2.8x higher than Nielsen’s norms for online advertising. Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!).

Instagram 111

Instagram Tips Real Estate Hashtag 111

Convince & Convert

SEPTEMBER 20, 2010

The online population that’s creating the content that’s influencing the rest of the world is on Twitter, period. This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Buffer Social

MARCH 16, 2017

Imagine being able to reach the specific groups of Instagram users you want to connect with, engage them, and convert them into customers. Instagram user group were between 18 to 34 years old (26%), followed by 18 to 24 years old (23%). It can influence people’s decision to watch your ad.

Instagram 111

Instagram Advertising URL FAQ 111

Viper Chill

NOVEMBER 11, 2011

His findings showed that the popular way of playing football there, known as Futebol de Salão, had a big influence. I guessed that would have declined a lot since the rise of the internet, but Nielsen research from last year states the figure is currently at 4 and a half hours. They’re awesome.

Products 84

Products Skills Research Case Study 84