Hootsuite

JUNE 28, 2023

Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. Private social media channels , such as closed Facebook Groups, private subreddits, or personal profile content shared only with friends/followers. Browsed a Facebook Group?

HootSuite 120

HootSuite URL Analytics Forums 120

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. test visual marketing campaigns before launch?

Campaign 60

Campaign Social Media Content How To 60

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. What can other comic franchises teach us about content marketing? Second City knows this.

Content 100

Content Committee Marketing Consultant 100

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

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Research Social Media Marketing Retail 265

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

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Template Templates Social Media RFP 52

Sprout Social

MARCH 30, 2021

Using this data, the manufacturer created a go-to-market strategy and messaging that capitalized on its product’s financial upside. The company viewed social media as a massive, unorganized focus group. But with Sprout’s Social Listening, the brand was able to tap into that focus group in a structured, prioritized way.

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Questions Data Focus Group Analysis 124

Convince & Convert

MARCH 8, 2017

From a marketing perspective, there is no such thing as “social media.” So instead of thinking about a “social media” strategy, you really need to adopt a Twitter strategy, and a Facebook strategy, and an Instagram strategy, and a LinkedIn strategy, and beyond. This is also how television conglomerates operate.

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Social Media Strategy Template Templates 165

Sprout Social

MARCH 7, 2022

Here are four types of brand survey questions marketers use to learn more about how audiences perceive their brand: Cognitive : Questions that assess what audiences associate with your brand. LinkedIn Brand Lift Tests. LinkedIn Brand Lift Surveys help marketers measure several brand awareness metrics as they run ads on the platform.

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Survey Brands Sentiment Template 93

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power!

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Tools Sentiment How To Team 94

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

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Social Media Research ROI Technorati 191

Adam Cohen

AUGUST 24, 2010

Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. Share this on LinkedIn. Tweet This!

Company 231

Company Social Media Posterous StumbleUpon 231

Pam Moore

SEPTEMBER 19, 2017

It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? Free Content Marketing Training Webinar – Here is What you will learn: . Grab your seat right now. Date: September 21st .

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Content Training ROI Compete 164

Webbiquity SMM

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. Social media makes marketing more fun. How did we do this before? Leave a comment to share.

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Social Media Committee Press Release Posterous 192

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. Here are six reasons why social media skeptics have a point, and six reasons businesses must and will continue to embrace social media marketing anyway.

Social Media 205

Social Media ROI Social Networking Foursquare 205

ProBlogger

APRIL 23, 2014

Consumer centricity is a hot topic in marketing circles. We employ consumer audits, focus groups, in-house visits, in-depth interviews, and various other techniques to try and understand the consumer’s mind. We focus so much on getting to know the customer that we slowly and surely distance ourselves away from him.

Marketing 49

Marketing Forums Focus Group Case Study 49

Talkwalker SM

JUNE 14, 2016

Most listening platforms emerged from the early days of social media where an overwhelming majority of the conversations were on Facebook, LinkedIn, and Twitter. It also means that we are sharing more and more images on the traditional social networks of Facebook, Twitter, and LinkedIn. The Emergence of Visual Social Listening.

Influencer 60

Influencer Social Networking Reputation Focus Group 60

Pam Moore

SEPTEMBER 18, 2017

Or maybe you are trying to stomp those random acts of marketing, yet you just haven't cracked that conversion nut? Unfortunately many marketers confuse social buzz with social bucks. Unfortunately many marketers confuse social buzz with social bucks. Free Content Marketing Training Webinar – Here is What you will learn: .

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Content Training How To ROI 162

The Marketing Blog

MARCH 8, 2010

Quotes from the Money Life article Iffort’s report states that usage of Twitter will penetrate more organisations, and more firms and customers will start using this social networking tool.Conversations between users and brands which are managed by humans with an emotional quotient will continue to boost Indian marketing efforts.

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Study Company Web 2.0 Twitter 180

Sprout Social

DECEMBER 9, 2020

Project work empowers agencies to focus on what they do well, ensuring they deliver great work which goes a long way to build trust with clients. . In marketing, when one campaign finishes, the next begins. We are a #strategic , forward-thinking marketing agency with a focus on social media, content marketing, and paid ads.

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Proposal Price Project Education 103

Oktopost

OCTOBER 28, 2019

If you don’t eat, sleep, and breathe marketing, the idea of building a personal brand online can seem trivial. Join Groups. Some platforms, chiefly Facebook and LinkedIn, include groups you can join to share and discuss posts among people with similar interests.

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B2B Brands Tips Notification 69

Convince & Convert

AUGUST 27, 2015

Depending on the influencer, she or he may be on the leading edge of what is happening in your market or industry. Research Your Market, in Realtime. Don’t get me wrong, I still believe there is a place for focus groups. Get more content like this, plus the very BEST marketing education, totally free.

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Vimeo Influencer Smart Phone Instant Messaging 60

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

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Social Media Strategy StumbleUpon Digg 269

Social Media Network Marketing

OCTOBER 15, 2010

As a result, those companies that use the strongest social CRM integrations should increase revenue; expand market share; improve their corporate image and, maybe, even fine-tune product development to offer items with the most wished-for features or capabilities. Social CRM then, must go to the source, not try to bring the source to it.

Social Media 101

Social Media Social CRM Repository Wiki 101

The Marketing Blog

OCTOBER 10, 2008

Sounds a great proposition, especially when recession is on upward swing & markets are hitting rock bottom. The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. There website called [link] is full of such great offers.

Startup 109

Startup Web 2.0 SMS Proposal 109

Social Media Network Marketing

AUGUST 14, 2010

Saturday, August 14, 2010 How To Measure Your Social Media Efforts Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. This is simple business practice not restricted and not limited by marketing efforts alone. Unported License. Unported License. What is your take on this?

Social Media 93

Social Media How To ROI Reputation 93

Kikolani

AUGUST 18, 2015

Your website or blog is the most important piece of the puzzle in online marketing. Besides that, and more importantly, you need to own a Facebook page, a Twitter account, a LinkedIn company page and a Pinterest business page in order for you to advertise on those social platforms. LinkedIn: This is geared for a more business audience.

Content 60

Content How To Reddit Campaign 60

Social Media Network Marketing

MAY 18, 2015

From dictation to interviews and, sermons to focus groups, they offer affordable transcription services and meet your deadline without breaking your budget. First Join The Facebook Group So That You Can Connect With Me In Case You Have Questions Or Need To Know How Best You Are To Proceed. Feel Free To Ask Your Questions.

Yahoo 50

Yahoo Social Media URL Brands 50

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? Why not encourage the spread of goodwill?

Brands 133

Brands Message Boards Travel Forums 133

Ignite Social Media

APRIL 7, 2021

What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. Within the following post, we’re breaking down insights and best practices based on our recent analysis of organic reach across Facebook, Instagram, and LinkedIn.

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Organization Social Media Content Analysis 187

Social Media Network Marketing

MAY 31, 2010

As a result, those companies that use the strongest social CRM integrations should increase revenue; expand market share; improve their corporate image and, maybe, even fine-tune product development to offer items with the most wished-for features or capabilities. Unported License. Unported License. Reactions: Email This BlogThis!

Social Media 62

Social Media Social CRM Reputation Widget 62

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. As a key driver of both traffic and online visibility, LinkedIn is a key component in any B2B firm’s web presence optimization framework.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Sherrilynne Starkie

JANUARY 8, 2018

Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Facebook, Twitter, LinkedIn, Google Ads, native ads, Outbrain and more. Media/Influencer Relations Earning coverage is essential to marketing and communications success. HTML, CSS and JavaScript.

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Skills Social Media Sysomos Diagrams 334

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message. But then it gets even worse.

Social Media 120

Social Media Content Analysis Sports 120

Hootsuite

MAY 16, 2023

That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial. It also tracks conversations that include your competitors and market-related keywords. What tone will you take on Twitter, LinkedIn, and Facebook? That’s where social listening comes in.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Buffer Social

JULY 27, 2023

An example of an audience need is “a humorous and transparent approach to recruitment,” like Adam Karpiak on LinkedIn. Efficient batching : One of the secrets to consistent content creation is batching – grouping similar tasks, such as drafting outlines for multiple articles simultaneously (like me!).

Content 76

Content How To Guidelines Research 76

Buffer Social

OCTOBER 9, 2023

Evolving Consumption Shifts Meta’s report highlights consumption shifts crucial for marketers. Understanding evolving consumer behavior is key – adapt your marketing strategy to align with consumption trends. This highlights potential regulatory challenges in the EU market. LinkedIn 1.

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News Social Media Marketing Facebook 72

agora pulse

APRIL 29, 2020

So if you’re not using it to market your business and connect with your audience, you’re going to want to keep reading. It all started when I was volunteering at my local church, and my youth pastor handed me a video camera and some software, and said, ‘Hey, start making videos for the youth group.’

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YouTube Strategy How To Video 96