The Twilight renaissance: Why retailers need social media for trend forecasting
Sprout Social
SEPTEMBER 23, 2021
Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. In July, Netflix added all four Twilight films to its catalog, resulting in a huge resurgence in popularity for the franchise.
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