article thumbnail

The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. In July, Netflix added all four Twilight films to its catalog, resulting in a huge resurgence in popularity for the franchise.

Retail 127
article thumbnail

Halloween hashtags to kickoff spooky season

Sprout Social

Retailers, makeup brands and craft stores typically have the best use cases for costume hashtags. Hashtags that borrow from Halloween’s spooky origins are popular for promoting films/shows and sharing memes/art. Try filming an educational video for your followers and use popular hashtags like: #HalloweenNeeds. CodeOrange.

Hashtag 115
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Brands to watch on social media right now

Sprout Social

From edgy social personas to posting fresh memes, storytelling takes many different forms. They strike the perfect balance between capital-F Film news and stan speak. It’s really impressive considering they post about breaking news, trending topics, social media memes , content from in-house creators, etc.

article thumbnail

Why Alps Bethneck is 5 Years Old

Ari Herzog

The constant parade of new verbs and nouns has been interesting: texting, “going viral,” mashups, memes, flashmobs, friending, unfriending, likes, retweets, crowdfunding, “add me,” rickrolling, circles, FollowFriday, hash tags, Pandora, Instagrams. Got a question? Contact Ari today!

MySpace 187
article thumbnail

15 Innovative Brands Using Technology to Power Their Content

Pixlee

Old Navy is a clothing and accessories retail company that focuses on giving customers stylish looks for affordable prices. Because Old Navy is a lifestyle brand, UGC is the perfect way to promote their retail products by connecting with their customers and staying up to date with the latest trends.

UGC 59
article thumbnail

Last month on social: Pop culture, piggybacking, and…pee?

Unmetric

Optical retail chain Specsavers was quick to reply wittily to Hawksmoor Manchester steakhouse’s tweet about a mixed up drink order. Neasamani, however, is a fictional character from a 2001 Indian film who gets wounded after his employee drops a hammer on his head. . — Vita Coco (@VitaCoco) May 15, 2019. Ah, Twitter. 20/20, who?

Hashtag 110
article thumbnail

Organic vs. Paid Social Media: How to Integrate Both into Your Strategy

Hootsuite

Organic social media refers to the free content (posts, photos, video, memes, Stories, etc.) But B2C retailers aren’t the only industry focusing on social advertising. BlackIsKing, a film by Beyoncé, is streaming exclusively July 31 on Disney+. What is organic social media? your ‘organic reach’). Source: eMarketer ).