article thumbnail

How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. But at the end of the day, everyone is seeking brand authenticity. They want businesses to be true genuine and true to themselves.

Brands 115
article thumbnail

An Introduction to Vertical Social Networks

Buffer Social

The key is to be genuine and authentic to build trust with potential customers. Source Letterboxd Letterboxd is a social film diary where users can rate, review and tag films as they watch them. According to Modern Retail , brands like Imperfect Foods and Stop & Shop are investing in ads on the platform.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Brands to watch on social media right now

Sprout Social

They’re super authentic and give a review from the perspective of their use cases.” They strike the perfect balance between capital-F Film news and stan speak. “Moment’s tutorials and reviews are too good. I love that their reviews and tutorials are from the perspective of someone who is an actual filmmaker or creator.

article thumbnail

Instagram Live Collaborations: Tips and Examples to Inspire You

agora pulse

Some examples of Instagram live collaborations are: nail salons and hair salons, libraries and coffee shops, sunglasses retailers and swimwear brands, or florists and wedding planners. It adds to the authenticity. Consider partnering with those with: Similar services, but not a competitor! Good examples include gyms and beauty salons.

article thumbnail

15 Innovative Brands Using Technology to Power Their Content

Pixlee

Old Navy is a clothing and accessories retail company that focuses on giving customers stylish looks for affordable prices. Because Old Navy is a lifestyle brand, UGC is the perfect way to promote their retail products by connecting with their customers and staying up to date with the latest trends. BH Cosmetics.

UGC 59
article thumbnail

How Do You Find Great Promo Video Ideas That Work?

VEED Grow

According to a study regarding online fashion retailers, videos in product pages saw a 134% boost in conversions. Vimeo’s Staff Picks also has great curated videos and short films. This video only cost $4,500 to make and was filmed under a day. Promo videos convert, and effective ones can help you build your reputation!

Video 52
article thumbnail

Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Buffer Social

Mix high-quality edited content with raw authentic content (and keep in mind the vertical screen size). Gary Vaynerchuk has been using Instagram Stories for several purposes — promoting his DailyVee videos through high-quality visuals, sharing very authentic glimpses into his daily life, and connecting genuinely with his followers.