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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. But at the end of the day, everyone is seeking brand authenticity. They want businesses to be true genuine and true to themselves.

Brands 113
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Instagram Live Collaborations: Tips and Examples to Inspire You

agora pulse

Some examples of Instagram live collaborations are: nail salons and hair salons, libraries and coffee shops, sunglasses retailers and swimwear brands, or florists and wedding planners. It adds to the authenticity. It also worked thanks to the use of tagging, collaborative sharing, and hashtag #NYFW that drew in event followers.

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15 Innovative Brands Using Technology to Power Their Content

Pixlee

Old Navy is a clothing and accessories retail company that focuses on giving customers stylish looks for affordable prices. Because Old Navy is a lifestyle brand, UGC is the perfect way to promote their retail products by connecting with their customers and staying up to date with the latest trends. BH Cosmetics.

UGC 59
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Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Buffer Social

Otherwise, consider if you could organize fun games around your product or service which your online community could participate in by leaving a comment on one of your recent Instagram posts or sharing a photo with a particular hashtag. Mix high-quality edited content with raw authentic content (and keep in mind the vertical screen size).

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Instagram Stories: How 18 Brands And Influencers Are Using It (And You Can Too!)

Buffer Social

Otherwise, consider if you could organize fun games around your product or service which your online community could participate in by leaving a comment on one of your recent Instagram posts or sharing a photo with a particular hashtag. Mix high-quality edited content with raw authentic content (and keep in mind the vertical screen size).

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7 Winning Instagram Giveaway Ideas (And How to Plan Your Own)

Hootsuite

Contests and giveaways can allow authentic user engagement, bringing your audience closer to your page, brand, and ethos. It gets people talking on and off social media about what your brand is doing and can increase overall brand awareness of both web and brick and mortar retail. A post shared by Film Companion (@filmcompanion).

Instagram 145
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5 Reasons TikTok is Intimidating (in the BEST Way Possible)

Hootsuite

Because TikTok is wildly embracing things that aren’t traditionally or mainstream cool—so long as it comes across as authentic. Authenticity rules on TikTok. Authenticity is just good business: 56% of users and 67% of creators feel closer to brands they see on TikTok—particularly when they publish human, unpolished content.

B2B 97