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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. In July, Netflix added all four Twilight films to its catalog, resulting in a huge resurgence in popularity for the franchise.

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Halloween hashtags to kickoff spooky season

Sprout Social

Brands can use Halloween tags to tap into conversations their community is having on social. Retailers, makeup brands and craft stores typically have the best use cases for costume hashtags. Hashtags that borrow from Halloween’s spooky origins are popular for promoting films/shows and sharing memes/art. Autumn and #Fall.

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An Introduction to Vertical Social Networks

Buffer Social

The increasing adoption of vertical networks and popular social networks’ efforts to replicate them (Twitter’s Communities and Super Followers features come to mind) show that audiences are increasingly looking for community online. Pay attention to their language, overall tone, and what kind of content performs best.

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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

For example, the viral video below shows what happens when you’re over 40 and the party goes past 10 pm: Community management is also a large part of their strategy. The brand leans into a community-first strategy, with TikTok accounts dedicated to several regions including Germany, Singapore, Indonesia and the United Arab Emirates.

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Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

Tomorrow, we're closing our USA retail and e-commerce shops to march in the Global #ClimateStrikes , drawing attention to the state of the planet. The fitness brand acknowledged the hurt of the Black community, expressed collective pain and solidarity. The Black community is hurting. For more info, visit ?? Be specific.

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7 Winning Instagram Giveaway Ideas (And How to Plan Your Own)

Hootsuite

It gets people talking on and off social media about what your brand is doing and can increase overall brand awareness of both web and brick and mortar retail. Plus, your followers will love to see it — UGC serves as social proof, showing your followers and first-time account visitors that your brand is loved by the community.

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7 ways to use social media for market research

Sprout Social

Reddit is another treasure trove filled with conversations and communities relevant to your brand or products. In the example above, an individual shares a specific feature that forces viewers to skip the end credits of a film or TV show. Hint hint feature request @SproutSocial. BrittneeCoomer) August 3, 2021.

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