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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 144
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An Introduction to Vertical Social Networks

Buffer Social

In this article, we’ll go through what vertical networks are and the opportunities for businesses to adopt them in their marketing strategy. This doesn’t mean that businesses can’t use these platforms to market their products – they just have to be strategic in how they do so. What are vertical networks?

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Lessons from luxury: What brands can learn from standout Chinese New Year campaigns

Sprout Social

And how these brands approach the holiday offers marketers a powerful lesson in harnessing consumer insights to create culturally relevant campaigns. China’s consumer market, which is expected to reach a value of $8.4 Brands like Gucci and Fendi are already rolling out their annual Chinese New Year marketing campaigns.

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How To Use Instagram Hashtag Campaigns For Dropshipping Business

Keyhole.co

Hashtag campaigns are marketing strategies. Participants were challenged to pour a bucket of ice-cold water over their heads, film it, and then nominate others to do the same. Dropshipping is a business model where online retailers do not need to keep inventory or manage storage. What is an Instagram hashtag campaign?

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How to Use Instagram Chatbots for Customer Service and Sales

Hootsuite

All the time you spend reading through DMs and replying to customer inquiries can be put to better use: brainstorming new marketing campaigns, building financial reports, taking a well-deserved potato chip break. As every sci-fi film has taught us, robots aren’t perfect. Instagram chatbot for retailers. a diverse consumer base.

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10 Black Friday Marketing Tips for Instagram

Later

With Thanksgiving weekend just around the corner, now is the perfect time to start thinking about your Black Friday marketing on Instagram. Ready to level-up your Instagram marketing for Black Friday and Cyber Monday? Here are 10 tips to get you started: Tip #1: Start Your Black Friday Marketing on Instagram Earlier and End Later.

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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Leverage their expertise to create influencer marketing campaigns that will resonate with target audiences.

Brands 115