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The Twilight renaissance: Why retailers need social media for trend forecasting

Sprout Social

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. In July, Netflix added all four Twilight films to its catalog, resulting in a huge resurgence in popularity for the franchise.

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You Need These Roles on Your Social Media Team [Skills + Salaries]

Hootsuite

But social success is a lot more complex than posting occasionally on Facebook and Instagram. If you want to reap the rewards that social media marketing can offer your business, you need an all-star social media team. What your specific social media team does can vary wildly. But we can help!

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How to Use Instagram Chatbots for Customer Service and Sales

Hootsuite

Using social media automation tools like chatbots to handle your Instagram messages is one of the best ways to successfully handle customer service and sales. As more and more conversations—social, business and otherwise—are taking place online, automated messaging platforms are growing in popularity. a diverse consumer base.

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5 Funny Social Media Predictions for 2018

agora pulse

In this article I’m going to give you five funny social media predictions for 2018 and tell you how social media managers can prepare for them. Before we begin, it’s worth noting that while most of the social media predictions I have written over the years have come true, they don’t happen instantly.

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Genuine Social Media Activism: A Guide for Going Beyond the Hashtag

Hootsuite

During the climate strike last September, brands like Patagonia, Lush, and Seventh Generation closed stores, “went dark” on social, and donated ad space to the movement. Tomorrow, we're closing our USA retail and e-commerce shops to march in the Global #ClimateStrikes , drawing attention to the state of the planet. and Canada.

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5 Reasons TikTok is Intimidating (in the BEST Way Possible)

Hootsuite

The eternal struggle of every social media manager (we know it all too well): what the hell do I post today? The best equipment for filming is something you’ve already got: a mobile phone. Retail and B2C brands tend to get the most attention for doing cool stuff on TikTok. Why it’s actually an opportunity.

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7 Winning Instagram Giveaway Ideas (And How to Plan Your Own)

Hootsuite

It gets people talking on and off social media about what your brand is doing and can increase overall brand awareness of both web and brick and mortar retail. Track entries with a social media management tool. A post shared by Film Companion (@filmcompanion). Collect user-generated content.

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