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A Guide to Meta Ads Placements

Jon Loomer

The classic example is in your mobile Facebook news feed. From there, placements are broken into six different categories. Each of these categories have different display rules based on format, dimensions, and character counts. The feeds are generally seen as the most desirable real estate for our ads.

Feed 176
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Your Guide to Understanding How Hashtags Work on Twitter

SocMed Sean

Social media has taken the world by storm over the past decade and has become one of the premiere ways to grow your brand in the modern generation. Twitter found that adverts without a hashtag in the middle of their copy generate 23 percent more clicks. There are multiple categories that make good ideas for hashtags. influencer.

Hashtag 130
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YouTube At A Crossroads: Social Media Network or Streaming Service?

Ignite Social Media

As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the ‘social media network’ category and into the ‘streaming service’ category. It transforms a video feed into an interactive and fun activity.

YouTube 154
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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

Except, it will have a “sponsored” or”promoted” label in the viewer’s social media feed. They are created and measured quite differently from other forms of social ads, so they are considered as a separate category. In particular, there are more business objectives to choose from , including lead generation and sales.

LinkedIn 107
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How to Succeed with B2B Facebook Ads

Oktopost

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. The typical Facebook feed is fast-moving and chaotic, well-suited for B2C ads that catch users’ attention and trigger their impulse to make a quick purchase.

B2B 118
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How to Create Branded TikTok Content: Best Practices

Ignite Social Media

Using diverse video styles can also make your feed more interesting. Utilize User-Generated Content (UGC) First, we see positive results from UGC on TikTok. Create How-To Videos Another popular category of content is How-To videos. How Do I Know if My Audience is on TikTok?

Brands 110
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Which Facebook Ad Objective Should I Choose?

agora pulse

But there is a better way — that has the potential to generate better results — if you just take the time to understand what each of the objectives means. Facebook breaks objectives up into three categories — Awareness, Consideration and Conversion — with various options under each. Lead Generation.

Facebook 145