Buzz Marketing for Technology

DECEMBER 29, 2010

Is The White Paper Dead for B2B Marketing? – In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”.

B2B 209

B2B Engineering ROI Social Media 209

Webbiquity SMM

FEBRUARY 8, 2011

Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. You can get the whole story in B2B Blogging Trends in 2011 , a free (and no registration required) white paper from Aggregage (the software that powers the BMZ site).

Aggregage 181

Aggregage B2B Trends Hubspot 181

Pam Moore

JANUARY 4, 2017

I can help you use free marketing with Facebook NOW! You can’t build a blog, launch a Facebook profile, post beautiful photos on your Instagram page and call it a day. They setup their primary social channels on platforms such as Facebook, Twitter and Instagram. So what is the moral of this story? They launch the blog.

Social Media 167

Social Media Social Networking Training Instagram 167

Bill Hartzer

MARCH 29, 2012

For those overseeing the marketing plans, take a moment to look at your game plan to see if it involves Facebook. As many marketing pros can tell other marketing pros or small business owners trying to encompass marketing into their plans, having both an optimized and engaging Facebook status can be quite profitable to their company.

Facebook 73

Facebook Marketing Small Business Advertising 73

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Promote white papers / eBooks / reports for lead generation. Here are 20 ideas. Generate webinar registrations.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

AUGUST 3, 2012

Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? There are millions of specialty sites out there where people share information about specific products and topics of interest. White paper summary, including actionable recommendations and insights for companies.

Brands 114

Brands Twitter Facebook Research 114

Webbiquity SMM

JUNE 25, 2012

It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate. Well-written white papers can also serve as effective long-term lead-generation assets.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

JUNE 25, 2012

It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate. Well-written white papers can also serve as effective long-term lead-generation assets.

Social Media 170

Social Media Vimeo Content Hubspot 170

Idaconcpts

JUNE 4, 2014

You should not, however, be limiting your social media efforts to Facebook and Twitter. Besides, now that Facebook is skewing results against businesses who don’t want to pay a bunch of money just to reach the people who have already “liked” them, more and more marketers are jumping the Facebook ship. Social media.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Webbiquity SMM

MAY 23, 2011

. • Increased overall website traffic (particularly from branded search or visits referred directly from social media and social networking sites). number of blog subscribers, Twitter followers, Facebook fans). Facebook (more popular among B2C marketers than in B2B firms, although a few success stories have popped up). •

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

APRIL 11, 2012

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. All of the companies can be found on Facebook, but only three have complete or professionally designed pages. social account links only on their Home and Contact pages). Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Social media monitoring can help you link to the most popular sites and blogs that have the highest amount of influence. You can download the white paper here.

Engineering 171

Engineering Social Media Alterian Tag Cloud 171

The Realtime Report

DECEMBER 27, 2012

If you had a small bakery, you would need accounting software and you would be more likely to frequent sites where people write about new recipes (as opposed to accounting sites). This is just one example out of 15 that are described in a white paper we’ve created based on my research. Learn more at [link].

Influencer 195

Influencer Products Marketing How To 195

Convince & Convert

DECEMBER 18, 2013

Targeting Twitter users who have already visited your site, that is, using Site Retargeting, works great. While some users will tune out retargeted display banners – especially when they run too often – retargeted tweets are sure to grab a site visitor’s attention. Well, that’s possible as well.

Twitter 132

Twitter Handbook Yahoo Advertising 132

Laurel Papworth

APRIL 28, 2011

What is the value of a Facebook Like? What is the $$ figure for a Facebook Fan? How much is a shared link on Facebook worth? shares a link to an event with their Facebook friends it results in $2.52 shares a link to an event with their Facebook friends it results in $2.52 Facebook Share $14. for Eventbrite.

Facebook 110

Facebook Directory Statistics Review 110

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. million a day. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Laurel Papworth

MAY 8, 2010

Remember, customers believe that social media sites belong to “them&# the customer and for a % of your online community your exit strategy is going to destroy their friendships and their content. “Remember when the site went down for 3 days and the Dev told us…&# Sad mixed with pleasurable remembrance. .

Sites 81

Sites Social Media Social Networking Mobile 81

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

One or two tweets a day, one or two Facebook posts a week, are not frequent enough to put you on anyone’s radar. Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. Nobody likes stream cloggers. Underfeeding. Over repetition.

Social Media 206

Social Media Brands RSS Publishing 206

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Email is used far more than Facebook and Twitter combined. Daily activity for Facebook: 60 million updates. I created a Facebook Custom App Thumbnail that opens into a simple form.

List 257

List Organization Tips Newsletter 257

Pixlee

SEPTEMBER 7, 2018

For consumers browsing your brand’s website, UGC increases on-site conversion rates by 12%. Facebook has the largest audience of any platform and allows you to create an in-site storefront on your brand page, as well as drop links into status updates that lead to shoppable galleries. LinkedIn advertisement.

UGC 40

UGC Content Authentication Curation 40

SocialFish

MARCH 18, 2011

The advent of the Internet and web sites increased exponentially the amount of information available to all. Ideally any association with a magazine or journal, books, pamphlets, newsletters, white papers, research articles and a web site has purchased media liability insurance. Content, Content, Content.

Insurance 174

Insurance Activities Social Media Policies 174

Hootsuite

SEPTEMBER 16, 2022

They built a multilingual custom solution that could respond in English or French across Bestseller’s Canada e-commerce website and the company’s Facebook Messenger channel. HLC’s UX-centered site upgrades. They wanted to create a frictionless experience for their site visitors. Source: Acquire White Paper.

Examples 96

Examples FAQ Insurance Retail 96

Ari Herzog

NOVEMBER 30, 2010

A Facebook share button is at the bottom of the post.). The LinkedIn share button was released earlier today on the professional networking site’s blog. Liz Reaves Walker, a senior product manager with the company, elaborates : We know there are a lot of options for sharing content today, whether it’s on Twitter or Facebook.

LinkedIn 87

LinkedIn MySpace Sports News 87

Buzz Marketing for Technology

JUNE 15, 2009

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. These would be only accessible via the various social media outposts they use to share their story like on RSS, syndicated Blogs, Facebook, and Twitter. How did they do it? With a coupon code!

ROI 109

ROI Social Media Syndication Embedding 109

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Email is used far more than Facebook and Twitter combined. Daily activity for Facebook: 60 million updates. I created a Facebook Custom App Thumbnail that opens into a simple form.

List 217

List Organization Tips Newsletter 217

Webbiquity SMM

DECEMBER 13, 2011

Facebook: liking a brand page (or asking someone to like yours) is fairly superficial. However, friending someone on Facebook is widely viewed as a deeper level of social networking connection. Only the gauche and boorish would try to friend someone on Facebook that they have no prior connections to. Expand your online presence.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Social media monitoring can help you link to the most popular sites and blogs that have the highest amount of influence. You can download the white paper here.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Social media monitoring can help you link to the most popular sites and blogs that have the highest amount of influence. You can download the white paper here.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Pam Moore

AUGUST 8, 2019

Of course your logo, colors, website, mobile site (or not), mobile applications, videos, tweets, Facebook and other social network pages, packaging, communication is also part of your brand foundation. 15 Tips to Zoom Your Brand (white paper). Your brand is so much more than your logo. Audience Analysis Worksheet.

Brands 60

Brands Strategy Reputation Training 60

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!”

B2B 252

B2B eBook Marketing Aggregator 252

Convince & Convert

APRIL 2, 2015

As a consumer, which would you prefer: watching a video of actor and martial artist Jean-Claude Van Damme do the splits between two heavy haul trucks moving in reverse, or read a white paper about the latest in motor vehicle steering mechanisms? Continue the conversation on our Facebook or Google+ pages. Visual Marketing Magic.

B2B 60

B2B Marketing Microsoft Hubspot 60

Buzz Marketing for Technology

MAY 18, 2009

There are other examples of B2B tech companies that put a special 800 number in their white papers to signal the call is coming in from a download on the website. I think in the next few years you will have ways of tagging pages with 1x1 pixels so you can effectively track the traffic to and from things like Facebook.

Social Media 100

Social Media Affiliate marketing URL B2B 100

Proactive Report

SEPTEMBER 12, 2009

There’s a new site www.takeyourownpath.com that features the ‘heroes’ and has SMB learning center. Dell is engaging in conversations on social media fronts such as Direct2Dell , Twitter and Facebook. We want to get away from IT reviews only.”. What are they doing? They identified interesting, successful entrepreneurs.

Social Media 107

Social Media Case Study Small Business Advertising 107

Mindjumpers

DECEMBER 3, 2010

But – let’s be honest – we especially want to know why sharing of content happens because everyone dreams of their content being “tweeted” massively, appearing on social media bookmarking sites thousands of times and getting shared via all possible channels with viral options, including obviously e-mail.

Content 213

Content Social Bookmarking Press Release Research 213

Myrland Marketing

MAY 22, 2015

BusinessDictionary.com tells us that a sticky site is a website so rich in content and features, and so well organized, the visitors feel compelled to stick around for quite a long time and come back often. Facebook conversion tracking. Please don’t be a naysayer just yet when it comes to Facebook. What Does Sticky Mean?

Conversation 40

Conversation Hashtag Questions Meeting 40