We’ll review each existing social media site (Facebook, Twitter, LinkedIn and others), the goals set for each, and progress to date. Featured SocialFish News White PaperAre you an association or nonprofit whose been doing social media work for a while? Do you need a “gut check” to make sure you’re on the right track? Do you need recommendations for growth or infrastructure improvements? Do you need data to backup future requests for more staff or resources? SocialFish can help. Social Media Audit. Social media site review [estimated 3-5 hours]. MORE >>

was just asked this question during a speaking engagement yesterday, “How many times should I be posting to Facebook every day?” ” According to the Engagement and Interaction White Paper , where they analyzed the top 20,000 Facebook fan pages, the answer is: A minimum of four times each day. It found a few interesting things: Marketers are deploying their Facebook campaigns the wrong time of day. According to the study, the Facebook campaigns of the brands it studied reached the highest level of interaction between 10 p.m. and 12 a.m. MORE >>

Similar Posts: Global Social Media Adoption In 2011 [White Paper]. How to Actively Use Facebook Post Insights to Improve Your Community Management. Facebook Marketing & Communication Research/Study Social Media Aimia Brands customers Engagement fans Infographic Report research social media personas social media users study Target group white paperTweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes! But who is this social customer? Social media personas. MORE >>

If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. The fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic. It really doesn’t matter how important your white paper is. Getting found by Google is one of the top ways to get your white paper noticed. Use a Social Sharing Site to Host Your B2B White Paper. Use Metrics To Improve Your White Papers. MORE >>

A Customer Intelligence White Paper was just published and I have a submission in it  - you can download the paper and get some pretty good information about what marketers are seeking to do with CI. ,,,,, … I’m not sure when the web-conference is going to take place. After reading the entire paper today, the overwhelming concern within it focuses on the challenges of collecting and responding to the massive  amount of digital information across channels and the  intelligence that brings along with the challenges. web journal customer intelligence MORE >>