9 Indispensable B2B Social Media White Papers
NOVEMBER 2, 2010
White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Only one of the white papers requires registration and all were published within the past year. 1. 15 B2B Marketing Facebook Success Stories.
Global Social Media Adoption In 2011 [White Paper]
JANUARY 23, 2012
In 2011, one-third of US online users access social networking sites from their mobile phone at least monthly — and globally, more than 40% of Facebook’s users access the site through mobile devices. 2012 Social Marketing & New Media Predictions [White Paper]. Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester.
Five FREE B2B Social Media White Papers
PWB Marketing Blog
NOVEMBER 8, 2011
And 41% of B2B companies are getting customers from Facebook. Because of that, we thought we’d round up five of the best B2B social media white papers from industry thought leaders. Good overview of B2B blogging trends, tips, and tricks. . 2. “ 15 B2B Marketing Facebook Success Stories ” by HubSpot. Have you seen other B2B social media white papers?
Is The White Paper Dead for B2B Marketing?
Buzz Marketing for Technology
MAY 26, 2010
In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” Share this on Facebook. And I tend to agree. What’s your view on this? Tweet This!
How Bloggers Can Create and Use White Papers
FEBRUARY 8, 2012
white paper is a cross between a magazine article and a corporate brochure. They posses both the educative qualities of a magazine article and the persuasive qualities of a brochure, this educative and persuasive quality of a white paper makes it one of the most powerful marketing tools. How Bloggers Can Use White Papers. Create White Papers From Scratch.
How To Optimize Your B2B White Papers For Google
PWB Marketing Blog
OCTOBER 27, 2011
If you’re like most B2B companies, you have white papers, case studies, articles, product brochures, and a lot of other marketing, sales, and thought leadership documents. The fact is if your content can’t be found by Google, your white paper (and other writings) will get limited traffic. It really doesn’t matter how important your white paper is.
How to Drive Business Value with Social Marketing Funnel [white paper]
JULY 27, 2011
Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing has been published. To create the white paper, Awareness has analyzed aggregate social media platform, profile and comment data from close to 100 businesses of all sizes (managed by the brands themselves or by agencies on behalf of brands) from several industries.
Free white paper: key trends of 2013
DECEMBER 22, 2013
PLEASE LIKE MY FACEBOOK PAGE. Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review How do you make something like business communications, which is seemingly intangible, become more verifiable and concrete? Presents (Photo credit: Wysz). Social media for health. Mobile! User focus. Marketing integration. Paid vs. earned content.
Identifying, Understanding and Influencing Social Media Users [Infographic]
JUNE 28, 2012
Similar Posts: Global Social Media Adoption In 2011 [White Paper]. How to Actively Use Facebook Post Insights to Improve Your Community Management. Facebook Marketing & Communication Research/Study Social Media Aimia Brands customers Engagement fans Infographic Report research social media personas social media users study Target group white paper
Social Media Campaigns Don’t Match When Consumers Are Online
JUNE 28, 2012
What about how many times you should be posting to the social networks? I was just asked this question during a speaking engagement yesterday, “How many times should I be posting to Facebook every day?” ” According to the Engagement and Interaction White Paper , where they analyzed the top 20,000 Facebook fan pages, the answer is: A minimum of four times each day.
How to Kick-Start Your Content Marketing [Report]
SEPTEMBER 12, 2012
A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. According to the paper, the formula for success is fairly simple: Provide people the information they want, when they want it and where they want it – but this may not be as easy as it sounds. The seven-step approach to delivering success.
Tips for Creating a Profitable Trade Show Experience
OCTOBER 3, 2012
Don’t just go racing out into cyberspace and flail about tweeting and Facebooking wildly. Set up Facebook and Linkedin event listings and invite customers, prospects, and members of the media to visit your booth. Use Facebook and Linkedin ads to promote the event and your booth number. Create a QR code at your booth that visitors can use to download a white paper.
How to Obtain More Views on Your Facebook Page [presentation]
JUNE 22, 2011
Tweet Having recently written about how you as a marketer can obtain a higher click rate on your Facebook ads , I thought that it could be interesting to reflect on how it’s possible to get your Facebook Page more noticed as well. Searching the web, I came across this interesting white paper, namely what you can do as a brand to get more views on your page.
Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework
OCTOBER 29, 2012
are they more likely to use Facebook or a specialized discussion forum? Social Presence (tweets, Facebook posts, LinkedIn updates, social bookmarks, videos on YouTube, presentations on SlideShare, etc.). Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business.
True Customer Engagement: the Leap Beyond User Experience
DECEMBER 28, 2012
To clarify the difference between social participation and engagement, the author brings up the examples of Twitter, LinkedIn & Facebook: “Twitter (or LinkedIn) may represent a less enjoyable user experience than, say, Facebook but the nature of the engagement they facilitate might mean users spend more time, thought and care with them.”. They do. Don’t make that mistake.
The Two Core Elements of B2B Social Media Marketing Success
FEBRUARY 21, 2012
Content can be produced in a wide variety of formats: • White papers. Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a white paper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile. “Like” their Facebook pages. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Video.
Is your social media going in the right direction?
DECEMBER 26, 2012
We’ll review each existing social media site (Facebook, Twitter, LinkedIn and others), the goals set for each, and progress to date. Featured SocialFish News White PaperSocialFish can help. Social Media Audit. We provide a Social Media Audit , at our simple $250 hourly rate, that consists of the following simple process: 1. Social media site review [estimated 3-5 hours].
How To Post Effectively on Facebook
SEPTEMBER 23, 2010
Why You Need a Blog: Blogs Are The Websites of The Social Media World » How To Post Effectively on Facebook Posted by Tehneyat Waseem Sep 23rd, 2010 Tweet Vitrue released a white paper this month on the effectiveness on when to post links and updates on Facebook according to when users are online, and when these links will generate most feedback, likes and traffic to your website.
21 Fantastic Facebook Marketing Guides
APRIL 8, 2014
marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today? Hell Yes!
Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!
JUNE 27, 2016
Facebook advertising seems to be one of those things that every marketer is talking about it, but very few actually know how to drive real business results. One of the top questions I always hear is… “does Facebook marketing actually work?” You get confused when you logon to Facebook ad manager. Different types of Facebook advertising options. iTunes.
15 Things Smart, Social Savvy Business Marketers Never do on Facebook
MAY 27, 2016
It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. Facebook is no different. Facebook presents tremendous opportunity to nurture relationships, establish and grow community, increase brand awareness and even your business bottom line. Post spam. Remove the drama.
Book Review: The B2B Social Media Book
SEPTEMBER 4, 2012
With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. ” eBooks and white papers are complementary. “Traditionally, white papers have been more academic in tone and style. Depth of subject matter expertise. Stop now.
Facebook Stores Deliver Sames Sales Rates as Web Sites
MARCH 19, 2011
According to a new white paper from Webtrends , Facebook stores now have the same sales conversion rates as e-commerce Web sites. Not only were their Web sites accounting for fewer unique visits than Facebook, but many were also showing a decline in visits over a three-month period. Facebook stores generated on average 5.9 pages views per visit. Save and Share.
Does Your Content Have Superpowers?
PWB Marketing Blog
MAY 27, 2016
LinkedIn post might lead to a white paper on your web site, expanding on the post topic. targeted Facebook ad might direct users to a a topic-specific landing page. B2B Marketing blogging Demand Generation Facebook LinkedIn Marketing social media Twitter YouTubeIn order to succeed, your content marketing needs superpowers. Exceptional Audience Relevance. Brand Power.
10 Facebook Tips Every B2B Marketer Should Know
PWB Marketing Blog
OCTOBER 18, 2011
Are you one of the 41% of B2B companies acquiring customers through Facebook? Try these 10 quick tips to improve your B2B Facebook Page. Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Post on Facebook three to five times a week. Select 15 minutes intervals throughout the day to check Facebook and respond to comments. What really matters on Facebook is not the number of fans, but getting fans to have a conversation with you. Don’t feel overwhelmed!
The Social Media Lifecycle [Infographic]
FEBRUARY 11, 2012
These decisions can be very simple, such as replying to someone’s tweet about your brand or to a comment a customer posts on your Facebook page. When implemented correctly, social media campaigns on Facebook, Twitter, and other social networks enable brands of all sizes to track sentiment, spot trends, filter and analyze data, collaborate with fans, and improve ROI.
Social Marketing Analytics: a great report from Altimeter
MAY 6, 2010
This white paper from Altimeter looks at this in detail, exploring Altimeter’s framework for measuring results in social media. It really is a great framework and something that will help if you’re one of those struggling with your own analysis. I’ve shared stuff from Altimeter a few times and this white paper is one of the best. what a year!
15 Different Ways to Increase Facebook Engagement on Your Company Page in 2013
DECEMBER 5, 2012
2013 is quickly approaching which means it’s time to reevaluate your social media endeavors including your Facebook Page engagement strategy. So whip out your pens, pencils and tablets and let’s start making some plans for next year on how to increase Facebook engagement! In 2012, we’ve seen a number of updates and changes at Facebook. Get involved. 9. Come
Buzz Marketing for Technology
MARCH 23, 2009
Would you ever have imagined that your relationship status determines whether or not you're likely to use a Facebook app? And, the common belief is that the more wall activity a person has on Facebook, the more likely they are to send virtual gifts. No one has ever analyzed 117 million records in Facebook and the results are surprising! Tags: Facebook Me neither!
The State of Social Media In The UK
JANUARY 10, 2012
UK Facebook statistics. Facebook now has a reach of just over 30 million unique users for the UK. 25-34 year olds are now the largest age group on Facebook as we enter 2012, with users under 17 years making up just 5% of the user base. Its users have some way to go to be as dedicated as Facebook’s though, with an average visit lasting less than half the time spent on Facebook.
What is the Value of a Tweet or Facebook Fan?
APRIL 28, 2011
What is the value of a Facebook Like? What is the $$ figure for a Facebook Fan? How much is a shared link on Facebook worth? shares a link to an event with their Facebook friends it results in $2.52 Sharing an event through Eventbrite’s email sharing tool is worth $2.34, almost as much as Facebook. Facebook Share $14. Facebook Like $8. PowerReviews.
How to Improve Your News Feed Ranking on Facebook
SEPTEMBER 6, 2011
According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. This is great news for companies, as it goes to show that their efforts on Facebook are not wasted! Tweet.
Five Easy Ways to Use Google+
JULY 25, 2012
Was this an answer to Facebook? And, at least according to a recent survey from ACSI , users are more satisfied with it than with Facebook…mostly due to the fact that its mobile app reigns supreme. Now you can send specific content – promotions, giveaways, white papers, blog posts, webinars, podcasts, and more – to the audiences to which each applies.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions. Facebook LinkedIn Social Media Marketing Twitter b2b social media social media marketing strategyImage credit: BundlePost.
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. How to set up a Facebook fan page that works by Direct Creative Blog. How to Better Engage Facebook Fan Page ‘Fans’ by Social Media Examiner. Facebook Marketing Tips: Make the Most of Your Fan Page by TopRank Online Marketing Blog. Facebook SEO.
Inbound Marketing Is Rising [Infographic]
NOVEMBER 3, 2011
Inbound marketing focuses on earning, not buying, a person’s attention, which can be done through social media and engaging content, such as blogs, podcasts and white papers. What Happens When Facebook Fans Engage With You [infographic]. Facebook vs. Google+ [infographic]. Tweet Marketing has come a long way. marketing has been given a totally revamped identity.
How to Leverage Social Media for Successful Marketing and Membership Recruitment
NOVEMBER 14, 2012
Change the conversation away from the tools (“we should be on Facebook”) towards how you’re applying social data to membership management; then it becomes part of everyone’s job, not some annoying frivolous thing on top of everyone’s already full plate. Social CRM is the way that you will get to ROI. Identify your marketing goals. photo credit ).
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
The platform makes it easy to collect, share, and publish ebooks, white papers, and any number of other content types and make them look their best for your audience. Buffer enables you to share content to Facebook, Twitter, LinkedIn, and App.net via custom scheduling. Successful content marketing initiatives have many moving parts. Content Curation Tools. List.ly (free/paid).
Search and Social Lessons from the Zenith Social Media Marketing Conference
JUNE 10, 2014
” Grant Tilus and Katy Katz of Collegis discussed the virtual demise of organic reach on Facebook, and what to do about it. For example, “This Facebook contest will drive 100 new leads in 90 days.”. • To crack the organic code, tap into human psychology; people like content tnat: makes us feel good, gives us answers, tells a story, or surprises us.
Understanding Social Media ROI Cycle
NOVEMBER 10, 2011
During the launch stage, almost all company’s focus on setting up the big four : LinkedIn , Facebook , Twitter and YouTube. Stage 2: Management: During this stage, roughly 60% of a company’s efforts are focused on the big four (Facebook, Twitter, LinkedIn , YouTube and additional blogs, or newsletters, if present). He is also the co-author of How to Make Money with Social Media.
Social Media Marketing: A Jungle Too Deep Or A Sea of Opportunities? [Infographic]
MAY 21, 2012
We are all very familiar with Facebook, Twitter and LinkedIn. 2012 Social Marketing & New Media Predictions [White Paper]. Tweet. But the term “Social media” is an umbrella that covers much, much more. Multiple channels, multiple tools as well as multiple utilisation possibilities. The task is to figure out when to use what, and what purpose and outcome you have in mind.
The ROI of Social CRM
NOVEMBER 14, 2012
The most important piece of advice I gave the group of scientific and manufacturing association CEOs was that it’s time to change the conversation – away from social media and the various tools (Facebook, Twitter, LinkedIn etc) and towards social CRM, namely the discipline of applying social data to membership management. The ROI of Social CRM. Featured Social CRM and ROI
A Beginners Guide to Content Marketing [Plus Infographic]
JUNE 16, 2013
Every day, people form impressions of brands from many touch points: Ads, product experiences, tweets, Google, Facebook, blog posts, websites, and conversations with family and friends. The better your content, the more likely your audience is to share it on social media sites like Twitter, Facebook, LinkedIn, Google+, and Pinterest. White papers. Blog posts. Photos.