Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. The C-suite expects justification for every dollar spent, including investments in social media marketing. Share this on Facebook.

SM2 187

SM2 Alterian Vocus Social Media 187

Harp Interactive

MAY 25, 2010

In the world of social media marketing, we often hear of the importance of monitoring as the first actionable item. A recent study reveals that close to half of businesses surveyed don’t know how to use monitoring effectively for marketing purposes. Decide What to Monitor. The company name. Company CEO and/or executive team.

Social Media 241

Social Media Radian6 Tips Wiki 241

Techipedia: Tamar Weinberg

AUGUST 17, 2011

While many people seemed outraged at the changes (judging by comments left of the Netflix Facebook page), the Technorati article mentioned that no one actually showed up at Netflix headquarters to protest the change. Most engaging content on August 15th around rain in NYC as rated by Radian6 Analytics.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Webbiquity SMM

OCTOBER 13, 2010

It may not catch everything, but it finds a lot (via blogs, Twitter, social news sites and Facebook public pages) and presents the information through useful charts and graphs. Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics.

SM2 202

SM2 Vocus Alterian Radian6 202

Mindjumpers

FEBRUARY 3, 2011

Therefore Mullen and Radian6 have created the site BrandBowl 2011 which uses Twitter to analyse people’s reactions and sentiment towards Super Bowl commercials. Especially, they make use of the social networking sites Facebook and Twitter. How Disney Reached 100 Million Page Likes on Facebook.

Radian6 237

Radian6 Sentiment Sports Eventful 237

Buzz Marketing for Technology

APRIL 21, 2010

There is clearly a spectrum of Social Media data that can be collected by any listening platform like a Radian6 or a Networked Insights. Share this on Facebook. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Tweet This! Share this on Linkedin. Share this on Reddit.

Data 198

Data Social Media Radian6 B2B 198

Firebelly

MAY 9, 2011

How to Set Up Facebook Insights For Your Website. Facebook is showing me something that no one else has yet – the social feedback loop. I create content, it’s shared, it’s seen on Facebook, and then that additional exposure loops back to create more traffic for my website. 22 Social Media Marketing Management Tools.

Social Media 166

Social Media Radian6 HootSuite Social Media Management 166

Harp Interactive

NOVEMBER 9, 2009

Facebook updates, Blog posts, all provide social platforms for businesses to communicate with their customers in a more informal environment while effectively promoting their cause. Your marketing department (or your client’s marketing department) should have detailed profile of the customers. Where do you get the ideas?

Platform 254

Platform Social Media Radian6 Press Release 254

Direct Marketing Observations

JUNE 7, 2011

One, there is a lot of useless “social&# content to sift through and Two, if the majority of people are not using Twitter and everyone is using Facebook, then why do we make brand assumptions based on a Twitter stream? If the answer is yes, this troubles me.

Crimson Hexagon 189

Crimson Hexagon Social Media Radian6 Klout 189

Ari Herzog

NOVEMBER 12, 2012

I also manage the corporate Facebook, LinkedIn, YouTube, and Vimeo social platforms — as well as the Flextronics blog that is poised for tremendous growth once more people learn of its existence, subscribe, and comment. Join their Facebook community to learn news about their events, products, and people. How Flextronics Met Me.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Harp Interactive

JANUARY 27, 2010

My topic, in case you missed it, was “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence&#. Weather you are using a powerful subscription-based tool like Radian6 or a combination of free tools…definitely set up social media monitoring.

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248

Twist Image

FEBRUARY 6, 2011

If there are two people who continually publish both interesting and though-provoking Blog posts in this day and age of clutter and hype, it is Jay Baer over at Convince & Convert and Amber Naslund over at Brass Tack Thinking (Amber also happens to be a senior executive at Radian6 - the Social Media monitoring company). digital marketing.

Radian6 75

Radian6 Advertising Social Networking Social Media 75

Convince & Convert

FEBRUARY 8, 2011

As the subtitle indicates, the book presents 7 shifts that businesses need to make to capitalize on the speed and fluidity of an era when every customer is a potential reporter and every employee is a potential marketer. It’s co-sponsored by Radian6 (Amber’s employer), and ExactTarget (my long-time client). Feb 10 Phoenix.

Radian6 136

Radian6 Case Study Microsoft Forums 136

Twist Image

APRIL 12, 2011

Be careful how you market your events. In the past, there were many great conferences that simply struggled with their marketing and positioning. Lately, I've been to several conferences that have been marketed so well that the actual content did not live up to the marketing of the event. What does that look like?

Conference 111

Conference Organization Radian6 Eventful 111

SocMed Sean

NOVEMBER 7, 2011

SalesForce has really gone eyeballs-deep into the Social CRM space by recently purchasing Radian6 , the leading social monitoring tool on the market. Yes…companies have been watching everything you do and everything you buy to formulate their marketing strategies. Still don’t believe me?

Social CRM 275

Social CRM Radian6 Software Creative Commons 275

Twist Image

DECEMBER 13, 2010

The truth is that Marketing is changing, shifting and adapting. " You don't have to become their friends, they don't have to like you on Facebook, and there's no need to sign them up to your email blast. Not responding back to someone on their Facebook page. Brands love their corporate Facebook pages. facebook page.

Sysomos 108

Sysomos Radian6 Loyalty Sentiment 108

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. test visual marketing campaigns before launch?

Campaign 60

Campaign Social Media Content How To 60

Twist Image

MARCH 29, 2011

For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned. One of the leaders in social media monitoring solutions is a company called Radian6. digital marketing. Social 2011. brand reputation.

Radian6 102

Radian6 Findability RSS Sentiment 102

Jason Yormark

AUGUST 31, 2010

To one lucky reader I will be giving away the following social media book package: Socialnomics by Erik Qualman The Social Media Bible by Lon Safko Trust Agents by Chris Brogan and Julien Smith The New Community Rules: Marketing On The Social Web by Tamar Weinberg Why Now Is The Time To Crush It ! One of my go-to reads is the Radian6 blog!

Social Media 197

Social Media Radian6 Hubspot Alltop 197

Jason Yormark

AUGUST 31, 2010

To one lucky reader I will be giving away the following social media book package: Socialnomics by Erik Qualman The Social Media Bible by Lon Safko Trust Agents by Chris Brogan and Julien Smith The New Community Rules: Marketing On The Social Web by Tamar Weinberg Why Now Is The Time To Crush It ! One of my go-to reads is the Radian6 blog!

Social Media 197

Social Media Radian6 Hubspot Alltop 197

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100

Data Vocus Radian6 B2B 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100

Data Vocus Radian6 StumbleUpon 100

Convince & Convert

JANUARY 11, 2011

Instead of just counting the number of Facebook “likes” you accrue – which signifies nothing more than digital bumper stickering, instead track how often your fans click “like” and comment upon the status updates you post. Are tweets more important than Facebook shares? Should you care more about Digg submission than about comments?

Metrics 160

Metrics Postrank Social Media Klout 160

Josh S Peters

FEBRUARY 5, 2013

Knowing this will inform your marketing, social media, SEO, and content strategies. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. If your customers are heavy Pinterest and Facebook users, then don’t display StumbleUpon and LinkedIn share buttons (or at least don’t make them prominent).

Strategy 186

Strategy Wiki Sysomos Widget 186

Convince & Convert

APRIL 24, 2014

Debra Yoo, digital marketing analyst, tells us: Our consistent challenge is increasing our readership. In BAGC’s case, that cross-promotion is going to predominantly happen on Facebook and Twitter. There’s functionality in Sysomos, Meltwater, and Radian6 that will help you find them. You can find these people a number of ways.

Transportation 161

Transportation Sysomos Radian6 RSS 161

Convince & Convert

MAY 20, 2012

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions. Further, every company has analytics at some level.

Crimson Hexagon 141

Crimson Hexagon Software Social Media Attensity 141

Jason Yormark

DECEMBER 28, 2009

From old school marketers simply updating their titles to stay with the times, to recent graduates who know how to use Twitter or Facebook. Social media marketing certainly could use some certification to start with. Social media marketing certainly could use some certification to start with. Your post made me laugh!

Social Media 197

Social Media Radian6 Small Business RSS 197

Socialized

OCTOBER 1, 2009

2 : one having a well-known and usually highly regarded or marketable name. If you accept that customer experience is an important component of your brand, then everything posted about your company on Twitter, Facebook, a blog, or anywhere else online is a tiny part of your brand. So what does this mean in the social media world?

Social Media 145

Social Media Brands Radian6 Banking 145

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

Social Media 157

Social Media Radian6 Strategy SM2 157

Social Media Marketing

APRIL 22, 2011

Essentially, it is a rewards system that makes what we already do on the web - create and share content - fun by making it a stock market-like atmosphere. When tied to other accounts such as Twitter, Facebook, Flickr, YouTube, LinkedIn and blogs, your net worth rises based on the content you either create or share.

Social Media 167

Social Media Klout Flickr Radian6 167

Convince & Convert

JULY 12, 2011

Another example is when marketing departments in other countries want to create a Facebook fan page specifically for their geography. Or, are they planning to use social CRM and weave it into their sales and marketing initiatives? Whatever the case, it’s important to understand the culture of the organization and its leadership.

Jive 148

Jive Lithium Social CRM Yammer 148

Laurel Papworth

SEPTEMBER 30, 2015

Shares Whether you are a VA looking after the Facebook and Twitter of a small business or the marketing manager who needs to social media Monitor Instagram and Risk Management, social media tools to schedule, automate, autofollow, autotweet, monitor are critical to saving time and resources. Schedule multi platform updates.

List 40

List Social Media Tools Netvibes 40

Janet Fouts

OCTOBER 25, 2010

Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. For a while you’re addicted to watching who re-tweets you, mentions your brand on their blog or says something about you on a Facebook page. Great, cool, you’re on the right track. Why was that?

Social Media 132

Social Media Data SM2 Radian6 132

Net-Savvy Executive

MARCH 15, 2011

I settled on social media analysis as an existing term that could stretch to fit the tools and services then on the market. Most of these focus on the structured data of social media: seemingly hard numbers, such as friend/follower counts, mentions, shares, likes, and Facebook pageviews.

Analysis 75

Analysis Social Media Radian6 Social CRM 75

Convince & Convert

SEPTEMBER 11, 2011

Facebook, which “ranks&# status updates via EdgeRank. So much so that people (presumably sober) proclaimed that this was the future of marketing. I fear that lazy companies use it as a replacement for sound CRM and database marketing initiatives that bolt together multiple data points for better business intelligence.

Klout 161

Klout Nielsen Influencer Social CRM 161

Ari Herzog

SEPTEMBER 30, 2010

Summary : Co-founder and partner at Bonsai Interactive, offering smart marketing and social media business solutions, as well as mobile applications and social education. Spoken at TEDx and regularly quoted in publications and news media, including Marketing Magazine, Canadian Marketing Association and City News Toronto.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Social Media Strategery

AUGUST 18, 2010

Now, fast forward five years and advertising is now found on social media sites such as Facebook, Twitter and YouTube, making everyone’s lives a lot easier. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. How would we assess a social media course? The feedback was awesome.

Education 135

Education Social Media Gov 2.0 Class 135