Mindjumpers

JANUARY 17, 2013

Much anticipated, Mark Zuckerberg unveiled this week that Facebook has built Graph Search – a search engine within Facebook that combines web search with your social graph thus making it possible to search your entire life and those of your friends. But the investors’ question remains: How will Facebook make money out of it?

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Social Graph Facebook Foursquare MySpace 205

Mindjumpers

OCTOBER 16, 2014

Yesterday the hacking threat felt even more real and physically close, since we in Denmark experienced Facebook brand pages being hacked. Don’t forget to inform other admins (on all levels) who have private profiles connected to your page to take the same steps: 1. It’s easy – and it really can be worth it! The form above is fake.

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How To Facebook Guidelines Mobile 204

Mindjumpers

MAY 3, 2011

Tweet Facebook has published a Best Practice Guide for how to use their platform for marketing. The guide provides a great overview of the marketing potential in having a presence on Facebook as well as suggestions for some strategic steps to go through when building a presence. The Facebook Ecosystem. Engage your fans.

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Facebook Crowdsourcing How To Marketing 274

Mindjumpers

APRIL 19, 2011

Tweet Buddy Media has released a report that reveals when it is most effective for brands to update their Facebook pages thus gaining the most impact on their users. Too much additional information may only seem distracting. Keep in mind that the less people want to be at work, the more they are on Facebook.

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Facebook How To URL Retail 279

Mindjumpers

OCTOBER 16, 2014

Yesterday the hacking threat felt even more real and physically close, since we in Denmark experienced Facebook brand pages being hacked. Don’t forget to inform other admins (on all levels) who have private profiles connected to your page to take the same steps: 1. It’s easy – and it really can be worth it! The form above is fake.

Facebook 113

Facebook Guidelines Mobile Social Networking 113

Mindjumpers

JUNE 28, 2011

Tweet The Facebook platform is always on the move with new features and functionalities coming in and being launched, often with short notice. In the following, we have collected five recent updates that is relevant when handling a presence of Facebook. Facebook Questions. The new Facebook page. Incorporate iframes.

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Facebook Questions Notification Applications 261

Mindjumpers

JULY 25, 2012

You can of course see the number of people unliking your page in your Facebook Insights. This number will give you valuable information about negative feedback, as it refers to the amount of times a fan has hidden your post or marked it as spam. Similar Posts: 5 Useful Facebook Updates To Notice.

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Facebook How To Metrics Social Media Management 267

Mindjumpers

MARCH 31, 2011

Tweet Earlier this month, Facebook started testing real-time ad targeting on their platform. According to Adage, Facebook is currently testing real-time ads on only 1% of Facebook users worldwide. Similar Posts: New Facebook Profiles – A Great Thing For Facebook’s Revenue Stream. source: adage.com).

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Facebook System Advertising Platform 214

Mindjumpers

FEBRUARY 21, 2012

Well, we wouldn’t have to guess for long, because Facebook is expected to go into detail about the new pages at its first-ever fMC event , a day-long conference in New York on February 29 specifically for marketers. Facebook will bring Timeline to brand Pages this month in the U.S., This is normally how Facebook initiates a roll-out.

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Brands Facebook System Conference 213

Mindjumpers

DECEMBER 10, 2010

Tweet In little less than a week ago, Facebook started to roll out the new design for user profiles. One of the major changes was to put some of your information on the top of your profile and this has really made people update their profiles. A Smart Move By Facebook. What do you think about the new Facebook profile?

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Facebook MySpace Technorati Advertising 185

Mindjumpers

MAY 9, 2011

Tweet Keeping up their trend of constant innovation, Facebook launched their Questions tool in March, which we also wrote about on the blog. Informal platform, so honest and easy response. Key to make this feature work for your benefit is to know what to ask and how to ask for the relevant information.

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Research Questions Tools Facebook 219

Mindjumpers

APRIL 1, 2011

Tweet Yet again, we’re seeing some changes on the Facebook platform. This time it’s about how personal Facebook profiles can be converted into business pages. The social network has never really announced this new feature, but Facebook’s help center now explains how to convert a profile to a page.

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Tools Facebook Social Networking Platform 213

Mindjumpers

AUGUST 17, 2011

However, making some research on the subject, we found that the Danish company named Digital Works has recently published a great article about the actual value of a Facebook fan in their newsletter. They have gathered some interesting cases where several companies have decided to examine and analyse the value of a Facebook fan.

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Hitwise Study Facebook Patterns 255

Mindjumpers

APRIL 26, 2012

Facebook Insights is a treasure box of information for community managers who want to see the effect of their brands’ wall posts, and optimize on future content. In this blog post I will look into the post level data that community managers can export to Excel sheets via Facebook Insights. Step 1 – Show me the data.

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Communities Activities Facebook Patterns 262

Mindjumpers

OCTOBER 7, 2010

New Groups Now, we are actually going to have a kind of “Facebook within Facebook”. This initiative is launched, because Facebook users love to communicate and make updates. Application Dashboard With this new feature of an Application Dashboard, you have the possibility to be more in control of your Facebook account.

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Platform Facebook Applications Notification 185

Mindjumpers

MAY 13, 2011

Tweet Facebook is all set to be the master database and best available platform for advertising. Earlier this week, we discussed the introduction of creative library for ad manager in our blog, now we will look at another development, which has made advertising on Facebook a better bet. Similar Posts: Facebook Real-Time Ad Targeting.

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Features Facebook Library Campaign 173

Mindjumpers

DECEMBER 6, 2013

Last week, Facebook once again made an update to the way stories are ranked in the news feed. Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content.

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Feed Feedly News Meme 222

Mindjumpers

NOVEMBER 2, 2012

During The Arab Spring, especially Twitter and Facebook gave younger protesters and activists the perfect tool to voice their protests and, more importantly, to quickly gain the support of the masses by sharing real-time visuals and statements. Threatened by the information provided by the Internet, the government decided to shut it down.

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Social Media Groups Groups Google 266

Mindjumpers

FEBRUARY 27, 2012

Tweet Most people working strategically with Facebook have probably heard of EdgeRank by now. It is Facebook’s algorithm that determines what content that will be displayed in the user’s news feed. The way Facebook works is based on data about users: the friends they have, what they like, what actions they make and so on.

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Feed Feedly News Data 238

Mindjumpers

OCTOBER 14, 2014

If you don’t respond – other users will, and you don’t want others to fill out eventual information gaps with subjective conceptions. Furthermore you must gather all relevant information on the case in order to be able to answer accurately. What role did your employees play during the crisis and were they well informed?

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How To Guidelines Social Media News 254

Mindjumpers

JANUARY 3, 2012

Apart from just sending out information, the PR professionals now have to constantly monitor the social media channels and ensure that their company is present on the channels where their customers are active. Content and Information Sharing. The job of a PR professional just does not end now with a well-written speech with jargons.

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Social Media Brands Blogger Influencer 250

Mindjumpers

JUNE 24, 2010

The 42 pages long Social Media Playbook contains information and best practices on blogs, Facebook, Twitter, Linkedin, YouTube, Wikipedia, Delicious, Flickr, Google Buzz and Geosocial Networks. Leave a Reply Click here to cancel reply. Leave a Reply Click here to cancel reply.

Social Media 234

Social Media Wikipedia Microblogging Delicious 234

Mindjumpers

JULY 16, 2012

If people share negative information on social media about a company, the information can spread very quickly to a large number of people. This means than when a company ends up in a crisis, the comments shared about a company on e.g. a brand’s Facebook Timeline will often dominantly be by people with negative experiences.

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How To Sentiment Issues Social Media 255

Mindjumpers

JUNE 25, 2012

The report called “The Power of Like 2 – How Social Marketing Works” was made in a research collaboration with Facebook in order to deliver unique insights on social media marketing. Facebook pages are the go-to destination. Compared to brands’ normal websites, a Facebook page has become the go-to destination for consumers and fans.

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Report comScore Marketing Groups 277

Mindjumpers

JULY 6, 2012

Tweet In the beginning of February, Facebook Timeline was rolled out to all users. Restrictions related to these changes were made clear by Facebook, e.g. no price or offer information in the cover photo, no company information, no calls to action etc. Offers are basically coupons for people to redeem.

Features 220

Features Policies Mobile Module 220

Mindjumpers

JULY 6, 2012

Tweet In the beginning of February, Facebook Timeline was rolled out to all users. Restrictions related to these changes were made clear by Facebook, e.g. no price or offer information in the cover photo, no company information, no calls to action etc. Offers are basically coupons for people to redeem.

Features 205

Features Policies Mobile Module 205

Mindjumpers

SEPTEMBER 9, 2010

Most of them have pretty hands-on information about how to navigate with social media and some have more background knowledge. I guess they all contain information that is worth a read since they have been read and shared a lot in the recent month. Behind the project is Danish energy company Energi Nord [.]

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CSR Social Media Fashion Energy 214

Mindjumpers

MARCH 21, 2011

Among other, they use Facebook to reach out to people with the call “ Your questions, your choices: you inspire the band as they compose and record an original song, start to finish”. I’ll keep you updated with further blog posts with more information and analysis. To take part, RSVP to their Facebook event.

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Analysis Eventful Facebook Social Media 215

Mindjumpers

NOVEMBER 3, 2011

This content is interesting, informative and adds value, creating a positive connection in the eyes of the consumer, thus making him more likely to engage your brand and buy the product. What Happens When Facebook Fans Engage With You [infographic]. Facebook vs. Google+ [infographic]. So it costs less and has better a ROI.

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Web 2.0 Marketing Survey ROI 227

Mindjumpers

MARCH 19, 2012

People’s Facebook News Feeds are crowded with friends’ status updates, events, comments and Page posts. The more people share your content on Facebook, the better Edgerank will you achieve. Editorial Planning for Facebook Marketing. Convey your message quickly. Things move fast in social media. Create involvement easier.

Communities 273

Communities Authentication Feed Feedly 273

Mindjumpers

SEPTEMBER 13, 2011

Tweet I see a lot of small or even large organizations that are present on Facebook, but are not making the best possible use of their presence. Keep the update concise and focused on making just one point clear instead of providing too much information. Similar Posts: How to Improve Your News Feed Ranking on Facebook.

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Engagement Tips Feed Feedly 208

Mindjumpers

OCTOBER 18, 2011

Tweet On Facebook, we are starting to see more and more businesses building a fan page in order to reach out to their target audience. Linking to your Facebook page in e-mail signature, newsletter, on website etc. are some of the more obvious and easy ways to inform people about your social presence.

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Posterous Examples Engagement Brands 228

Mindjumpers

NOVEMBER 1, 2010

When establishing a presence on social networks like Facebook, Twitter, LinkedIn etc., In addition, useful information – and of course creating dialogue – is a part of maintaining customers and creating an even broader network. All information should be a part of your overall strategy to ensure alignment. Continuity.

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Marketing Technorati Social Networking LinkedIn 213

Mindjumpers

DECEMBER 11, 2012

As you may know, Facebook, Twitter, YouTube and to some degree Google are blocked in China. For more information about these two groups, I recommend “ The Story of W&L: China’s Great Internet Divide ”, a translated article posted on Techrice. Traditional web-based social networks in China are in many ways copies of Facebook.

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Mindjumpers

MARCH 11, 2011

Maybe you feel that you invest a lot of time and effort in your Facebook page, but not much is happening? These can be helpful when wanting to turn, for example, your Facebook presence into a conversation strategy for your brand and becoming more visible in the online world. Oreo gains over 100,000 ”likes” on Facebook in 24 hours.

Social Media 267

Social Media Tips How To Engagement 267

Mindjumpers

JULY 12, 2012

However, we believe it can be a good idea to take the following topics into account: Confidentiality – What type of information are the employees allowed to discuss? Which information is confidential? New Facebook Guidelines For Brand’s Timeline. Authorization – Are all employees authorized to create social media content?

Policies 239

Policies Social Media Brands Guidelines 239

Mindjumpers

MAY 4, 2011

Yes, posting a video, making a status update on Facebook or Twitter might not cost a lot initially. The article discusses advertising costs, and starts out by explaining how it costs his employee 6 cents to run a demographic profiling on Facebook (result: 80 people out of 600 million) and target this group with specific ads.

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Social Media Cost Resources Advertising 258