Techipedia: Tamar Weinberg

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

Here a few examples: 77% of the population of the world own a mobile phone. There are far too many ways of utilizing SMS marketing to list, but to give you an example, here are a few examples of potential implementations. For example, by gender, age, purchase history etc. A few statistics…. Implementation.

SMS 187
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How to Cut Costs with Your Own Support Community

Techipedia: Tamar Weinberg

Take a look at some strong examples of community support. Autodesk WikiHelp : Another software behemoth, Autodesk’s engineering niche introduces a decidedly heavier technical element than previous examples. Everyone from Apple to Starbucks leverages online communities to impact their businesses. It’s Worked Before.

Cost 135
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How to Make Your Facebook Ads Convert

Techipedia: Tamar Weinberg

Example of a system to keep track of your ads. However, with a Facebook ad tool with access to Facebook’s API , you can use the scheduling feature to have this done automatically. Once you know when it’s best to advertise, just choose those days or hours. From here you can start, stop, and pause each ad. Landing pages matter.

Facebook 180
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How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

Ask the agency and referrals for examples of how that issue has played out. Ask for examples of when the agency has said no. Without taking sides on the issue of hourly versus project fee structures, I think it’s important that you are comfortable with whatever system the agency uses. Use of subcontractors.

How To 166
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Protecting Your Online Privacy: How to Keep Your Online Activity Private from Pirates, Hackers and Marketers

Techipedia: Tamar Weinberg

Microsoft Windows is the most widely used operating system and is therefore the biggest target for criminal activity. For example, don’t sign into your Google account and then proceed to conduct searches on Google. These software providers are continually updating the security features of their browsers to protect users.

Privacy 162
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Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

Techipedia: Tamar Weinberg

Most CSEs have a “trusted” or “approved” rating system that is designed to give consumers guidance on which vendor to choose, especially when price is not an issue. Shopping.com, for example, will list the vendor with the combination of the lowest price and the best customer reviews first in its results.

Adwords 171
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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

Not specific to social media, but I think the key tool is to use a project management system of some sort and not work in email. For example, I like to share links on Twitter from say 8am-9am every 10 minutes, then share a link to my post for that day. Here’s an example. Kristi Hines. Stephanie Schwab.

Tools 277