Example: How to Use Custom Metrics in Facebook Ads Manager
Jon Loomer
SEPTEMBER 15, 2022
If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. I want to take a second look at custom metrics today and provide two specific examples of how I use them. A Share, for example, can lead to many more people seeing your post. Engagement Score.
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