Buffer Social

DECEMBER 14, 2023

Much like Instagram carousels , they tend to be very appealing because they differentiate from the other types of content you might come across on your feed. However, I’ll also be the first to admit that they can be difficult to work with, especially if your design skills are sorely limited.

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Examples LinkedIn Collaboration Case Study 101

Social Media Strategies Summit

APRIL 11, 2024

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?

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Social Media Tips Marketing UGC 225

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening.

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Social Media Strategies Summit

AUGUST 28, 2019

AI can help build more effective marketing strategies, improve the customer journey, and change the way businesses attract, nurture, and convert prospects. The graphic below shows how AI and machine learning can be incorporated into every step in the customer’s lifecycle. Examples of AI in Marketing. Enter AI in marketing.

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Examples Marketing Retail Automotive 200

Hootsuite

SEPTEMBER 16, 2022

Looking for chatbot examples for your business? Business use cases range from automating your customer service to helping customers further along the sales funnel. We’ve compiled a list of the best chatbot examples, categorized by use case. The 12 best chatbot examples of 2022. Customer service chatbot examples.

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Examples FAQ Insurance Retail 96

Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Consumers say they find this type of video content to be 2.5X No wonder that “content creation” continues to be the #1 use case for AI in marketing.

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Video Trends Marketing Mobile 229

Sprout Social

APRIL 6, 2022

And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales.

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Examples Brands Facebook Retail 114

agora pulse

JULY 22, 2020

Check out these how-to tips and examples of Instagram Live collaborations. . If you’re asking fans to invest in a product or service, then partnering with someone they are familiar with will establish trust. You will get new fans, additional views, and greater engagement as your message will be amplified. Establish trust.

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Collaboration Examples Instagram Tips 140

Sprout Social

OCTOBER 9, 2023

Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. Rather than fight against technology, how do you train and develop the next generation of marketers so they can leverage it to have a greater impact on the company—rather than be disrupted by it?

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Team Examples Marketing Training 113

Sprout Social

NOVEMBER 2, 2023

It doesn’t need to be a two-way interaction. Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints. When someone asks for product recommendations, people might mention your brand. Let’s explore what customer journey mapping is and how it helps your brand.

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Examples Template Templates How To 104

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. What is crisis communication?

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Examples Brands Sentiment Reputation 112

Sprout Social

NOVEMBER 29, 2022

Corporate social responsibility (or CSR, for short) is an accountability model businesses use to integrate social and environmental causes into their operations. Between gifts, gatherings, and the general bustle of the season, it can be a lot to remember the planet, too. ?? It can impact your bottom line as well. Let’s dive in.

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Examples CSR Airlines Collaboration 97

Sprout Social

MAY 26, 2022

We’ll also sprinkle in examples of brands that are already working the network to their advantage and insights from a marketer who has successfully incorporated TikTok into her strategy—Meara McNitt, Social Media Director at Online Optimism , one of Sprout’s agency partners. Learn more here. Fourteen hours. TikTok boasted 1.2

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Examples Campaign Tips UGC 142

Oktopost

SEPTEMBER 21, 2023

With 78% of businesses that use social selling outperforming businesses that don’t, you can’t afford to miss out on this strategy. Top Social Selling Examples: and Mistakes to Steer Clear of Here are the top social selling mistakes you need to avoid to maximize the impact of your social selling strategy: 1.

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Examples B2B ROI Analytics 62

Social Media Strategies Summit

SEPTEMBER 25, 2019

Businesses like Pizza Hut, Sephora, Starbucks, and many others have used chatbots to streamline their customer service, reinforce brand awareness and personalize the customer experience. AI Chatbots provide better customer service: live chat software has a 73% satisfaction rate as a way for customers to interact with businesses.

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Examples Real Estate Hotels Marketing 185

Keyhole.co

NOVEMBER 17, 2023

All it takes is for one person to post a comment about your brand, products, or services on social media and suddenly, you’re the hot topic for the day. Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time.

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Examples Brands Sentiment Reputation 59

Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  To help you stand out from the crowd, here’s some guidance — complete with tried-and-tested examples. It’s a win-win. 

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Examples Campaign Discount Marketing 92

Buffer Social

AUGUST 3, 2022

Any company can sell its customers a product or service, but a great brand offers its followers something even better – a sense of community and belonging. After all, a major goal for all businesses is customer retention, that is, having loyal customers who repurchase from your brand time and time again.

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Small Business Groups Groups Examples 92

Sprout Social

AUGUST 19, 2021

The COVID-19 pandemic put further strain on brick-and-mortar businesses. In this article, we give you a detailed breakdown of social commerce: what it is, how it works, and most importantly, how it could work for your business. About 8 in 10 expect to be selling their products or services via social within the next three years.

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Examples Tips Patterns Instagram 133

Oktopost

MARCH 24, 2022

Everyone is familiar with the concept of branding, but only some businesses have applied branding concepts to their image as employers. In this article, we’ll take a look at seven of the most powerful employer branding examples for companies to be aware of in 2022. 7 Employer Branding Examples to Inspire You.

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Examples Campaign Brands Reputation 107

Keyhole.co

NOVEMBER 19, 2023

Altering existing strategies can be difficult, too. The online landscape — be it platforms or audiences — continuously changes and forces the need to refine new tactics. The goals must adhere to the SMART method — they need to be specific, measurable, attainable, relevant, and time-based.

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Template Templates Examples Social Media 52

Webbiquity SMM

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Case Studies : These are the B2B equivalent of product reviews.

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comScore Marketing Case Study Review 299

Sprout Social

FEBRUARY 14, 2023

And yet, social advocacy examples continue to be the exception. Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. The time to build your social advocacy program is now. ” That’s where employee advocacy comes in.

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Authentication Examples Class Team 93

Buffer Social

JULY 31, 2023

Some questions you’ll need to be able to, at the very least, answer are: Will you use AI to generate content? To help make the process a bit easier, we put together a list of examples from different creators and content teams about their policies regarding using AI in content creation. Or edit it? Here are some of them.

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Team Examples Content Policies 72

Convince & Convert

MARCH 5, 2024

The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. In fact, the biggest reason of all may be the “endless aisle,” that feeling that there’s always another option or a better choice.

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Reddit Research Loyalty Survey 145

Jon Loomer

JANUARY 31, 2024

In this post, we’ll focus on the following: Definitions of standard events, custom events, and custom conversions Examples of each one Explanations of how they are used General tips on how they are created When should you use each? The most common application of events is on our website, though it doesn’t have to be.

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Keyhole.co

JULY 31, 2023

Social media platforms help businesses to address customer queries, establish real-time engagement, and build stronger relationships. In this article, let’s look at five examples where brands have leveraged social media to deliver excellent customer service. Be quick in your replies because you value your customers and their time.

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Examples Social Media Brands Issues 52

Convince & Convert

MARCH 28, 2024

And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. Share results Make sure everyone in your business has access to the processed insights and is on the same page by sharing your findings far and wide.

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Data Repository Team Process 144

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. It’s like preparing for a championship game. What is competitor mapping?

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Comparison Analysis How To Sentiment 110

Sprout Social

JANUARY 25, 2022

4 Types of customer journey maps & examples. It doesn’t need to be a two-way interaction. Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints. When someone asks for product recommendations, your brand might be mentioned.

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Examples Template Templates How To 92

Sprout Social

FEBRUARY 5, 2019

Chatbots are projected to save businesses billions by 2022 by streamlining customer service and bot-based commerce. 11 effective chatbot marketing examples. We’ve put together a list of chatbot marketing examples that not only shows practical uses of bots in action but also highlights the diverse range of businesses rolling out bots.

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Examples Strategy Marketing Discount 110

Jon Loomer

JULY 10, 2023

This allows you the potential of getting your product noticed by someone who is in a shopping mindset and engaging with similar products. Here are examples on Instagram (on the left) and Facebook (on the right). The products tend to be related (though they don’t appear to be in the Instagram example).

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Advertising Feed Feedly Instagram 163

Jon Loomer

DECEMBER 6, 2022

Advertisers will have the ability to tell a story by displaying benefits, product imagery, testimonials, and more. Let’s go through what is new (see “Final Product”). Once you select the Custom form type, the big changes will be found within the Intro section. How it Works. Social Proof. Incentives.

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Facebook Overview eBook Course 210

Oktopost

NOVEMBER 3, 2020

Forward-thinking businesses have been tapping into end-of-year B2B marketing for many years. The reasons are simple: businesses are looking to spend what remains of their annual budget, and are starting to plan out their corporate purchases for the upcoming year. It’s hard to be “out of office” when you live there. Plan ahead.

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B2B Examples Discount Campaign 125

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. These insights build stronger messaging, campaigns, product lines—the opportunities are endless. For example, if a marketer at Sprout Coffee Co.

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How To Sentiment Template Templates 99

Jon Loomer

NOVEMBER 20, 2023

Breakdowns may be the most valuable and underutilized feature in Ads Manager. Examples These breakdowns are helpful for understanding trends. If you look only at your overall results, it may be difficult to spot how something is doing right now. In the example above, Cost Per Lead is steadily increasing every week.

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CPM Types Campaign Examples 173

Jon Loomer

OCTOBER 2, 2023

Attribution can either be click or view-through. Here are a couple of examples (we’ll get to more detailed approaches further down): 1. If you select any of the first five, a column will be added for any conversion metric. Unfortunately, not nearly enough advertisers know that this exists or how best to leverage it.

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Conversation Data Advertising Report 176