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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. She can be found on Twitter at @lisaml15.

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Where’s Social Media Going in 2014?

Mindjumpers

The challenge is that more and more brands are doing it, which makes it increasingly more difficult to be heard among in the case of huge events like # royalbaby and #redbullstratos. In 2013 we’ve seen a huge growth in visual platforms; Instagram, Vine, Snapchat, Tumblr, Buzzfeed and especially Pinterest have all gained millions of followers.

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Facebook and hashtags: at long last

Sherrilynne Starkie

This week, Facebook announced rolled out a series of features that surface some of the interesting discussions pe ople are having about public events, people and topics. Facebook says it’s planning to introduce more features going forward including trending hashtags and deeper insights. Hashtags are the first step.

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14 types of social media every marketer should know

Sprout Social

Host live events and Q&A events with customers or experts in your industry. Build anticipation for upcoming products or events with live teasers. Examples: Instagram Stories, Snapchat, TikTok, Tumblr and Weibo. Examples: Twitter, Tumblr, Pinterest and LinkedIn. Live streaming apps. Social messaging apps.

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Why Oreo’s ‘Daily Twist’ is one of our all-time favorite social media campaigns

Mindjumpers

It used milestones and pop culture events to create engagement. The campaign was driven on Facebook and also featured on Twitter, Tumblr and Pinterest. The Oreo twists were especially created to spark conversation and sharing, referring to milestones or pop culture events that people could relate to and share their thoughts about.

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What Made Oreo’s “Daily Twist” Campaign So Engaging?

Mindjumpers

Each day, Oreo shared an image of a cookie depicting all thinkable (and unthinkable) events of the day in question, such as important milestones or current events. Using milestones and popular-culture events to engage. Combining the offline and online worlds.

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Engagement Is The New Real-Time

Mindjumpers

Knowing which events will be creating headlines and keeping an constant eye on trending topics that are relevant to your brand’s audience are both preliminary perquisites to creating an impact with real-time engagement. Tumblr – Why, How & Who? 3: Preparation and planning. Where’s Social Media Going in 2014?