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7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

What Hello BC did: The tourism industry is having a rough year, with air travel down 95% and nearly everyone cancelling their summer vacation plans. Since now is not the time to travel in BC, we're bringing its nature to you at home. Find the latest information and future travel inspiration at the link in our bio.

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Need to Fundraise? Stick With What Works!

SocialFish

It’s no secret that planning a successful fundraising event can feel like a daunting task for many people, even those working in big organizations. So why re- invent the wheel, when there are already sure-fire ways of having a successful fundraising event. Many require a ton of resources and yield poor results. Crowdfunding.

Delicious 130
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Need to Fundraise? Stick With What Works!

SocialFish

It’s no secret that planning a successful fundraising event can feel like a daunting task for many people, even those working in big organizations. So why re- invent the wheel, when there are already sure-fire ways of having a successful fundraising event. Many require a ton of resources and yield poor results. Crowdfunding.

Delicious 130
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How to Create a Buyer Persona (Includes Free Persona Template)

Hootsuite

Google Analytics : See which social networks appear in your referral traffic report. Take some cues from the customer research your competitors have already done, using tools like: Buzzsumo : To search for top shared content across social networks, including engagement data. Amsterdam Dance Event. Avid soccer fan.

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From Baseball Cards to Happy Meals: Lessons From the History of Microcontent

Visually SM

While micro-content now mainly refers to bites of content that can be shared over social media , companies have long been using small bits of their product to create memorable moments and impressions to hook consumers to keep them coming back. Let’s travel back in time and take a look at how brands have been using microcontent over the years.

Sports 130
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10 Brands Killing It On Instagram in 2016

Talkwalker SM

Yet how do you make the most of this social network? Based on Talkwalker’s new and improved Instagram analytics (and our own appreciation), here are 10 brands killing it on Instagram to kickstart your social media strategy for the last months of 2016. Condé Nast Traveler (@cntraveler). Adidas (@adidas).

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DHL and F1: Proving Sponsorship Value with Social Listening and Image Recognition

Talkwalker SM

But despite this vast expenditure, measuring the ROI of sponsorship remains a tricky business , especially with social media changing the game when it comes to measuring the reach of a brand or logo. Event organizers too, run into difficulties when trying to accurately value their sponsor deals.

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