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Mobile apps are a waste of time for associations.

SocialFish

I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,&# and a r eport on global mobile statistics from MobiThinking. I believe that associations need to get mobile right, and fast. Here are five reasons why.

Mobile 256
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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Case in Point: Event Marketing. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag.

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Facebook Live Video: The Complete Guide to Live-Streaming for Business

Hootsuite

All you need is a mobile device — and the right steps of course. How to create a mobile Facebook Live video from your business page. Open the Facebook app on your mobile device. How to create a mobile Facebook Live video from your personal profile. Open the Facebook app on your mobile device. Table of contents.

Video 145
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How to Create a Facebook Business Page: Step-by-Step Guide

Keyhole.co

I wasn’t being facetious when I called Facebook the social media giant. With a quarter of the entire world’s population active on this social network, your business is sure to find a massive segment of its audience available to market to. Easily Reach a Mobile-Only Audience. Set Up Chatbots via Facebook Messenger.

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How to Schedule Facebook Posts: A Quick and Easy Guide

Hootsuite

As you draft the post, you’ll be able to preview what it will look like on desktop and mobile. A URL (this is optional). Make sure that your campaigns across Pages and even social networks are aligned with yours and your audience’s values. On Facebook, these include: Facebook events. Step 3: Select a date and time.

HootSuite 145
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How to Use Social Media to Create Stellar Webinars

Socialmedia.biz

And since mobile is one of the driving forces behind the demand for online video , your webinar solution needs to be optimized for mobile; an average of 25% of webinar attendees tune in from a mobile device. This also means that you should optimize your materials for mobile as well by using large images and avoiding small text.

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How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. It's there for the taking.