Remove category search-engine-optimization
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How to gain a competitive advantage by analyzing marketing initiatives by competitors

Sprout Social

Once you know more about your competitors’ methods, you can avoid their pitfalls and take advantage of missed opportunities to optimize your marketing. Indirect competitors are those in the same category as you but sell different products or services and target a different market. Analyzing this gives you a competitive edge.

Analysis 105
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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Optimizing your marketing budget: 5 best practices To navigate the current economic situation, some brands are investing in more resources.

Marketing 131
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How to Get Found Where Your Buyers are Looking: Web Presence Optimization

Webbiquity SMM

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Provides referral visits to your website.

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Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)

Webbiquity SMM

Given that more than 90% of both business-to-business and local consumer purchases now begin with online search, search engine optimization (SEO) has become essential for business success. Relevance is determined by the subject matter of a website and on-page optimization techniques (e.g., Business partners.

Directory 194
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What is local SEO and how to improve your local ranking

Sprout Social

But online search can be equally impactful, if not more. In fact, Social Media Today reports that 97% of search engine users have searched online to find a local business. And 46% of all Google searches were seeking local information. Organic search results vs. local snack pack. So let’s jump right in.

SEO 111
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Four Steps To Optimize A News Release For Google News

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. You can read all about that here , here , and here.

News 274
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How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Others have speculated than shorter searches will dominate longer, more specific (long tail) searches.

Google 254