White paper on Social CRM for associations
APRIL 6, 2011
We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. The white paper deconstructs Social CRM into its basic parts and applies the concept to association management. Marketing designs campaigns for products, services, and events. Special thanks to Avectra for sharing the costs of producing the paper, so you can download it for free. SocialFishFood White PaperWho owns Social CRM? Making member management social takes teamwork.
Free white paper: key trends of 2013
DECEMBER 22, 2013
Click here to download your copy now to get the hard numbers behind the eight key trends of 2013: Powering events through social media. Featured Headline Social Media 2013 trends Marketing and Advertising White paper year in review How do you make something like business communications, which is seemingly intangible, become more verifiable and concrete? Mobile! User focus.
Tips for Creating a Profitable Trade Show Experience
OCTOBER 3, 2012
Makes old-school marketing tactics such as events and trade shows seem…almost outdated. During the mid-80s and 90s, I worked with industry events on both agency and client sides. Yet the objective remained constant: To create events that allowed attendees to connect, engage, network, and learn (and often purchase). During the event: Step out of the booth and meet people.
True Customer Engagement: the Leap Beyond User Experience
DECEMBER 28, 2012
Engagement,” by their definition, is measured by numbers: the events members attend per year; volunteer activities they participated in; number of years they have been members etc. Debunking the Hype Demand Perspective Featured Humanize Social CRM and ROI Social, In Theory White PaperDoes it ring any bells? The reason for this disparity? “ They do.
Extend the Life of Your Event with Post-Event Planning
SEPTEMBER 18, 2013
Hosting an event is just the beginning of its life-cycle. The content you create and the leads you nurture will keep your event alive well after its end date. Tip: Keep the hashtag short and simple, and make sure you have it displayed at the event so the audience knows to participate. What advice do you have for extending an event’s longevity?
How Social Media Examiner Became the Biggest Site in Social
Convince & Convert
FEBRUARY 23, 2015
What he did was recognize and capitalize on a growing trend in the market – the white paper. “A So, Mike wrote How to Write a White Paper: a White Paper on White Papers and established himself as a thought leader in this part of the industry. Frankly, my wife was pregnant with our first and I said, ‘Holy cow, what am I going to do?’”
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
For B2B media companies, the biggest share of revenue comes from events, totaling $12.2 Live events (conferences, trade shows and forums) remain the top lead generation source for B2B marketers. White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Here are five key takeaways from this research: Image credit: e_Strategy Trends.
5 Expert Tips for Converting Your Webinar Audience
Convince & Convert
MAY 12, 2016
For example, it could be sharing some case studies, white papers, research reports, or even an e-book or other on-demand webinar. Digital Marketing conversion measurement conversion strategy lead nurturing marketing strategy virtual events webinarMy last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report. Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content Marketing Guides, Tips and Tactics. ”).
How To Use Influencer Marketing To Launch A New Product
The Realtime Report
DECEMBER 27, 2012
Driving awareness for product launches, events and brand initiatives is a common marketing objective. This is just one example out of 15 that are described in a white paper we’ve created based on my research. This is a guest post by Evy Wilkins, VP of Marketing at Traackr. Imagine you are about to launch a new product. Here are four steps to get you started.
Need More B2B Sales Leads? Ignore This Research
NOVEMBER 6, 2013
During the event, the company can use public relations tactics to meet with industry journalists and other influencers attending the show or conference. And post-event, the company can keep buzz going by posting photos from the booth on Facebook and Pinterest, and if the show included a speaking opportunity, posting the presentation to SlideShare and possibly even video to YouTube.
Social Marketing Analytics: a great report from Altimeter
MAY 6, 2010
This white paper from Altimeter looks at this in detail, exploring Altimeter’s framework for measuring results in social media. I’ve shared stuff from Altimeter a few times and this white paper is one of the best. It really is a great framework and something that will help if you’re one of those struggling with your own analysis. what a year!
Six Surprising B2B Content Marketing Ideas
PWB Marketing Blog
OCTOBER 5, 2011
Boring white papers and boastful case studies are common pitfalls. Tradeshow organizers can use a widget to help promote attendance at an upcoming conference with a countdown timer to the date and include an RSS feed with event updates, sponsors, ticket sales, etc. A white paper can become a series of blog posts. Do not pitch your products.
Three ways to stretch your marketing budget
NOVEMBER 2, 2016
For example, perhaps you can reuse specific points in an especially popular white paper to create a new email campaign that links back to the paper. Create an up and comer philanthropy series around key fundraising events. This is a guest post by Liz Scherer. Hire her for your content marketing! ———-. 1.Bridge the multichannel divide. Tech Community.
B2B Marketing is Becoming More Like B2C Marketing – Or is it?
NOVEMBER 19, 2013
While text (such as blog posts and white papers) will continue to play a significant role in B2B marketing, messages and concepts can often be delivered in a more compelling manner through infographics, online slide presentations, and video. Of course, B2C marketers use such events as well, with car shows, boat shows, and home-and-garden shows being among the most popular.
Content Marketing: Dos and Dont’s [Report]
NOVEMBER 16, 2012
Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program. Tips and tricks. Use storytelling.
Q & A With Michael Stelzner on the “Launch” of Social Media Examiner
JULY 7, 2011
When they saw the link to a FREE download of Mike’s original White Paper Writer Industry Report , they grabbed it. million in 2010, including events and email sponsorships. I’ve known Michael Stelzner , the man behind the popular online magazine Social Media Examiner , for years. Full disclosure: he mentions me in the book. The secret? Publish great FREE content.
Q & A With Michael Stelzner on the “Launch” of Social Media Examiner
JULY 7, 2011
When they saw the link to a FREE download of Mike’s original White Paper Writer Industry Report , they grabbed it. million in 2010, including events and email sponsorships. I’ve known Michael Stelzner , the man behind the popular online magazine Social Media Examiner , for years. Full disclosure: he mentions me in the book. " The secret? You do the math.
5 Ways B2B Can Learn from B2C Marketers
Buzz Marketing for Technology
NOVEMBER 21, 2012
You know it well: a dedicated area for a rotating hero graphic; some space touting your news and events, and maybe a few awards; and, of course, customer logos prominently displayed on the site. . Your case studies, white papers, e-books, articles and events are a category. They want to feel as though you understand them and their problems. 5) Allow product reviews.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? B2B marketers put email marketing at the top (with 51% saying this is a highly effective tactic) followed by SEO and content marketing (38% each), offline events like trade shows (31%) and paid search/online ads (29%). Relevanza ). MediaPost ).
What Exactly Do You Do?
NOVEMBER 17, 2015
” the delightful Shelly Kramer asked me when I met her recently face-to-face for the first time, at a Minneapolis internet marketing event. Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%. “So—what exactly do you do?” click to enlarge). Not a place for me to “sell.” It happens. So, what exactly do you do?
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
For companies and brands, Facebook works best for sharing casual workplace and event photos, videos, entertaining or humorous content, or content showcasing company culture and the lighter side of business. It’s ideal for sharing pithy observations, news, event-related information, and links to content that’s interesting and relevant to your followers.
20 Ways to Generate ROI from a Corporate Blog
MAY 10, 2011
Promote white papers / eBooks / reports for lead generation. Use “ads in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. When you come out with a new white paper, summarize one of the main findings in a blog post with a link to the page to download the full document.
How to Create a Call-to-Action for All of Your Content
FEBRUARY 16, 2015
Did they download a white paper? Did you meet at an event? By Gini Dietrich I spend a considerable amount of time on the road, working with business owners through an organization called Vistage International. Vistage is a professional development organization for business leaders. Every month, a group meets and brings in a speaker on a specific topic. Our time equals money.
To Grow Your Audience, Become a DJ For Your Content
MAY 21, 2012
For your content marketing, you may be wondering what topics to focus on for your website’s home page, as the centerpiece and subject line of your e-newsletter, highlights on Facebook or Twitter, or for your next white paper or blog post. The actions people take as a result of reading your material – call you, download a white paper, purchase your product, register for an event, etc.
Facing Information Overload? Cronycle Can Help You Filter Through the Web’s Flood of Content
AUGUST 31, 2016
We get our information from different news outlets, publications, live coverage and events happening on Twitter, Facebook feeds, and countless other sources. Users can work on a variety of projects, whether it be curated content for social media, investment ideas, white papers, and so much more – even while on the go with its iOS app. Image courtesy: CC BY-SA 2.0,
Do Giving Contests Work? Yes, Say Razoo & Case Foundation
MARCH 1, 2012
There’s an interesting white paper out today, issued jointly by the Case Foundation and Razoo Foundation, and authored by Geoff Livingston (disclosure: he’s a friend), titled How Giving Contests can Strengthen Nonprofits and Communities. I don’t think there was anything more Razoo could have done to help the participating nonprofits prepare for the event.
How to: Develop an Advanced Understanding of Social Media
FEBRUARY 18, 2014
These advice-dispensing recycle bins are still the most obvious source of social media news, and behind them the well-known blogs that are only as useful as their guest bloggers, expensive conferences, webinars and pseudo white papers. I’m foregrounding this claim because, to some, it might seem like the glut of social media job opportunities is indicative of maturation.
Study shows social media drives sales
OCTOBER 25, 2012
Complete findings from the study can be found in a white paper titled The Social Media Payoff – Establishing the Missing Link Between Social Media and ROI. Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases.
Media Relations Can Be Measured Against Real Dollars
JUNE 25, 2015
You still have time to register, if you’d like to attend live or receive the recording after the event.). In this case, the lead magnet is “contact us,” but there are a variety of things you can provide behind anchor text: A particular piece of content, such as a blog post, white paper, eBook, podcast, or video. By Gini Dietric h. Here is a breakdown of each.
12 Visual Content Marketing Ideas that Get Shared Like Mad
JANUARY 20, 2016
Sharing stories of travel, corporate and customer events. 10 Reasons You Need to Build Your Personal Brand (white paper). The days of only using textual content marketing to build your brand, attract, inspire, engage and empower your audience and customers are long gone. If you are only using textual marketing you are already falling behind. Source: WebDam Infographic. iTunes.
Secret to a Killer B2B Social Media Program
PWB Marketing Blog
SEPTEMBER 23, 2011
Businesses spend hours publishing blog posts, sending out tweets, and posting on Facebook how great their product is, promoting speaking events, sharing staff updates, discussing company news, and pushing out special sales and promotion. Valuable B2B content can include white papers, industry research, etc. Frustrated. Second, develop a content marketing strategy.
“So What?” is the Big Trend of 2015
JANUARY 5, 2015
In fact, I am preparing a presentation on the Near Future of Media for a DC AdClub event at the Newseum this January. We are also publishing a SlideShare/white paper on the tips to hasten analytics adoption as soon as the new year is over. It wouldn’t be early January without a few predictions about what the new year will hold for the industry. Budgets will get cut.
7 Social Media Tactics Your 2013 Budget Needs to Succeed
JANUARY 7, 2013
SES Events. Topics Stats & Tools Training & Education Jobs White Papers. Live Events. UPCOMING EVENTS. WHITE PAPERS. ); //. ); //. ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ.asia. ClickZ Academy. Search Engine Watch. Subscribe to Newsletters. Touch Edition. Marketing. Email. Analytics. Media. Social. Search. Tools.
Nielsen Report: Blogs Still on the Rise | ClickZ
MARCH 13, 2012
SES Events. Home Topics Stats & Tools Training & Education Jobs White Papers Subscribe. Live Events. Upcoming Events. WHITE PAPERS. ); //. ); //. ); //. ); //. Marketing News & Expert Advice. ClickZ.asia. ClickZ Academy. Search Engine Watch. Newsletters. Mobile. iPhone. Whats Hot: SXSW. American Express. Nielsen. Twitter. Foursquare. Latest Facebook Cannes Sports Politics & Advocacy UK & Europe. Email. Analytics. Actionable Analysis Analyzing Customer Data Conversion & ROI ROI Marketing Verifying Business Value. Marketing.
21 Fantastic Facebook Marketing Guides
APRIL 8, 2014
This post provides detailed and richly illustrated examples of five ways to drive conversions using Facebook cover photos, such as promoting a Facebook Page Tab, getting more “Likes,” or promoting gated content such as a white paper–though the post does point out that “it is not easy to fit content like ebooks and infographics inside of a Tab.” Hell Yes!
7 Steps to Build a Pinterest for Business Plan to Ignite Sales and ROI
SEPTEMBER 12, 2016
” In addition, you can download the slide presentation deck I used for the 90 minute “Advanced Pinterest for Business” workshop at the Social Fresh Event. How to Get Your Social Marketing Budget Approved (white paper). Do you have an interest in Pinterest for Business but don’t know where to start in developing your Pinterest for Business plan? iTunes.
Social CRM Use Case 6: Retention
DECEMBER 16, 2011
Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. The true test of this use case is about using social media to build relationships with members over the long term, which will minimize events like job changes where they might otherwise be lost. In ALL cases, you should be building your community on social media sites before you even think about ROI. NEW USE CASE. ROI = higher retention rates.
3 Paid Social Changes That Yielded Major Results
AUGUST 26, 2016
Social marketing has a direct role in facilitating this, by generating email signups for “gated content”: things like webinars or white papers that require an email address to view. Event Marketing: Twitter. Twitter rules the roost is when it comes to live event marketing. Generating Prospects: LinkedIn. LinkedIn Chocolates by Nan Palmero via Flickr CC.
The Ultimate LinkedIn Lead Generation Guide
JULY 20, 2016
Instead of linking your ads to a sales page, you can direct them to white papers, reports or other valuable lead magnets. DocuSign saw great results with a sponsored InMail campaign that had two goals: Getting registrants for a roundtable event. Additionally, it generated over 350 registrants for the roundtable event. Job hunting. Lead generation. Lead recommendations.