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SOCIALFISH
APRIL 6, 2011
White paper on Social CRM for associations
We’ve just published our latest white paper,  Social CRM for Associations: What association executives should know about applying social media to membership management. The white paper deconstructs Social CRM into its basic parts and applies the concept to association management. Marketing designs campaigns for products, services, and events. Special thanks to  Avectra for sharing the costs of producing the paper, so you can download it for free. SocialFishFood White PaperWho owns Social CRM? Making member management social takes teamwork.
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SOCIALFISH
DECEMBER 28, 2012
True Customer Engagement: the Leap Beyond User Experience
Engagement,” by their definition, is measured by numbers: the events members attend per year; volunteer activities they participated in; number of years they have been members etc.  Debunking the Hype Demand Perspective Featured Humanize Social CRM and ROI Social, In Theory White PaperDoes it ring any bells?  The reason for this disparity? They do. Re-engage with engagement.”.
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RECENT POSTS
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PAUL GILLIN
FEBRUARY 16, 2012
The Value of Tweeting Events
had HootSuite fired up on my laptop and Notepad++ pre-populated with speaker handles and the event hash tag. Within an hour after the event had ended I had 26 new followers. few of notes about tweeting from an event: Don’t overdo it. What’s worked for you when tweeting from events? jchernov has quote of the morning: “A lot of ppl have written a white paper but no one has ever read one.” events TwitterWhen you attend a conference, play reporter and tell your followers what you’re witnessing,” I advised. It’s an awesome day.
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STEVE RUBEL
SEPTEMBER 4, 2010
White Paper: Engaging the New Influencers - The Steve Rubel Stream
The Steve Rubel Stream Edit Delete Autopost 4 Sep 2009 White Paper: Engaging the New Influencers You must have flash to see this embedded document. This year's event, which featured both industry and academic insights, was held in Washington in June. Edelman just released a white paper summarizing the day, which you can download or peruse below. Videos from the event have been posted as well. Edelman events White Papers Permalink Tweet Comments 9 Comments Sep 05, 2009 Arnold Beekes said. highly recommend the read. Great summary.
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SPIN SUCKS
OCTOBER 3, 2012
Tips for Creating a Profitable Trade Show Experience
Makes old-school marketing tactics such as events and trade shows seem…almost outdated. During the mid-80s and 90s, I worked with industry events on both agency and client sides. Yet the objective remained constant: To create events that allowed attendees to connect, engage, network, and learn (and often purchase). During the event: Step out of the booth and meet people.
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WEBBIQUITY SMM
FEBRUARY 21, 2012
The Two Core Elements of B2B Social Media Marketing Success
Content can be produced in a wide variety of formats: • White papers. Virtual events. Compelling: to be shareworthy from your standpoint, the content should compel the reader to take some sort of next step—download a white paper, register for a webinar, subscribe to your newsletter, contact your sales team—some type of action that makes the effort of developing the content worthwhile. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Case studies. Video. Podcasts.
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