Waxing UnLyrical

SEPTEMBER 12, 2019

Many have noted that longer articles also perform better on social media, often landing more shares than shorter content. Check out my case study for more detail on why longform content is tops: Evergreen Content Case Study: Why Long Form Content Performs Infinitely Better on Google’s Search Engine.

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Content Marketing Case Study Study 150

Waxing UnLyrical

JULY 31, 2013

The Internet is in its 40s, the Web is in its 20s, and social media (in its web manifestation) is in its teens. I think much the same can be said of social business. Attenzi – a social business story, shines a light on social business that goes beyond the all too typical homages to social media.

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Yammer Microsoft eBook Case Study 209

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. Your keywords might be “social media for non-profits.&#

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News Google SEO Postrank 274

Waxing UnLyrical

AUGUST 5, 2015

PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In Fortunately we have a mechanism to employ that can help to give us a better sense of how Snapchat (or anything, really) is contributing to your business: engineered metrics.

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Metrics Marketing How To Engineering 100

Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. Share the right content on the right social media network. Every social media network is different, which means your audience and/or the information they’re looking for is different, too. Knowing this goes a long way toward making your social media marketing successful.

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Content Brands Findability Marketing 124

Waxing UnLyrical

SEPTEMBER 13, 2013

Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. For both public relations and search engine optimization, publishing content via other people’s sites is a critical part of their everyday duties. Utilize Social Media. Guest Post by Alicia Lawrence.

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Blogger Strategy Technorati Community building 263

Waxing UnLyrical

JANUARY 24, 2013

Attribute/drive creative social PR campaigns. Late last year, Kingsford Charcoal sought to identify “The Nicest Person in Social Media.” Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012.

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Data Sysomos Sentiment Analytics 230

Waxing UnLyrical

APRIL 21, 2011

A plugin like AiO SEO will generate your “meta description,&# which is what search engines will display as a brief description of the content when they pull up search results. The results of what came up when I searched for “social media value wiifm&# : Not too bad this time around. Make sense? Did this post help?

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WordPress SEO Engineering Flickr 206

Waxing UnLyrical

JANUARY 29, 2019

Neural networks, artificial intelligence (AI) , and automated systems allow for conversion reports, pay-per-click (PPC), open rates, social media stats and net loss of subscribers that can be crafted within mere minutes. Feature #6: Social Media. Feature #2: Email marketing. Feature #7: Landing pages.

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Features Marketing Statistics Template 169

Waxing UnLyrical

JULY 3, 2013

My pitch if it helps: “ RedShift Writers is the only Houston, Texas content writing company specializing in crafting content that is compelling for customers and effective for search engines.”. Cohen and RedShift provide content that is effective for both customers and search engines.

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Waxing UnLyrical

MARCH 31, 2011

As time went on, and I started working in the social media industry, I was faced with a conundrum. Also, with tweets becoming increasingly prominent on search engine results pages, it’s probably best if song lyrics in all caps don’t pop up when someone Googles me. Berget , and also by Social Media, Esq.™.

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Twitter Avatar Flickr Small Business 204

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. received 13 percent.

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Google Class Creative Commons Yahoo 254

Waxing UnLyrical

MAY 30, 2011

Incessant “social media for business&# workshops mushrooming all across India are minting unthinkable cash from what can best be justified as rudimentary skills in social media. Redundant strategies are disbursed in sessions with over 500 attendees, about an area as dynamic as social media!

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Startup Social Enterprise Flickr Social Media 172

Waxing UnLyrical

JUNE 6, 2011

A plugin like AiO SEO will generate your “meta description,&# which is what search engines will display as a brief description of the content when they pull up search results. The results of what came up when I searched for “social media value wiifm&# : Not too bad this time around. Make sense? Did this post help?

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WordPress SEO Engineering Flickr 178

Waxing UnLyrical

NOVEMBER 9, 2015

How to Prevent a Social Media Crisis. Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.”

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Conference Construction Consultant Training 100

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? A contest that pits two groups head to head in direct social media feud? The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. Global, which sells beauty products and services.

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Journal Compete Team Klout 175

Waxing UnLyrical

DECEMBER 2, 2015

Will they find it through clicking on links in the content or using search engines? Through social media? social media platforms, forums) with whom you’ll share the content. This is also a great time to monitor social media, as this is where much of the reactions regarding the content usually end up.

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Content Influencer Forums Analysis 100

Waxing UnLyrical

DECEMBER 7, 2016

In lieu of a release, we did a few things: We spent one month developing a strategy based on our data that leveraged earned, owned, and social media. Leta Soza , our director of PR engineering and operations, wrote A Journey Into the PRTech Unknown. This piece was less personal and more focused on strategic messaging.

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Press Release Startup News Journal 100

Waxing UnLyrical

APRIL 18, 2013

at SMMWorld: “At the recent Social Media Marketing World event, I ran into Ian and asked him how many sessions he had attended and he said ‘none.’ My Second Social Slam a Splendid Success. Brian Vickery) If budget limits you to one social media conference, then I encourage picking Social Slam.

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Conference Eventful Hotels Meeting 203

Waxing UnLyrical

FEBRUARY 7, 2013

I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. — RedShift Writers (started by yours truly) is a high-powered, lightning fast content writing company customized to the digital/social media era.

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Project Flickr Upcoming Meeting 220

Waxing UnLyrical

JUNE 10, 2015

Not only will this engage your target audience, it will bring them in organically and improve your search engine ranking. Over the course of his career he has conducted case studies on both social media optimization and non-profit marketing. How important is it to define your target audience?

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Content Case Study Consultant Buy 100

Waxing UnLyrical

NOVEMBER 2, 2016

based social media company : “My work is split between growing the company and working with the team on all areas of product, engineering and customer happiness.”. Instead, imagine that you’re explaining your everyday responsibilities to someone that you just met at a bar. Here’s a great example from the CEO of a U.K.-based

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LinkedIn Journal Authentication Applications 100

Waxing UnLyrical

NOVEMBER 21, 2011

And just like that, Traackr went from being yet another a social rating service to being a search engine for people. Today, many other rating services, Klout among them, have embraced and propagated the idea of a “social credit score.” Image: yamchild via Flickr, CC 2.0.

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Klout CPI Foursquare Influencer 207

Waxing UnLyrical

APRIL 22, 2015

No social media shares. You follow all the best practices to perfection, churn out content with SEO keywords, share on social media, rinse and repeat. Remember that CEOs, engineers, doctors, lawyers, and accountants are real, living human beings too. No comments. No new traffic. No e-mail subscribers. Short posts.

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How To Hubspot Flickr Engagement 100

Waxing UnLyrical

JANUARY 29, 2016

And even though I know my pastor is a past master (say that quickly, “pastor past master pastor past master”) at social media, seeing this extremely humorous – and unexpected – communication made me feel all warm and fuzzy and a little bit more cockleshelly toward the church as a whole.

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Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Peter Drucker.

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Metrics How To Discount Analytics 100

Waxing UnLyrical

APRIL 15, 2015

So our ragtag army of cruise bloggers, travel writers, technologists and travel professionals teamed together to reverse-engineer the cruise discovery, planning and booking experience. A year ago we set out to build a travel company and cruise discovery engine, but along the way Cruiseable turned into a travel and cruise publication as well.

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Communities Travel Metadata Content management systems 100

Waxing UnLyrical

SEPTEMBER 14, 2012

First, ask yourself, “If I were searching for information on this topic, what would I type into a search engine?”. Since your goal is to capture as much relevant search traffic as possible, you’ll need a strong, keyword-rich title that directly targets your desired audience. Take, for example, my post on guinea pigs and tomatoes.

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Blogger Message Boards Adwords Overview 226

Waxing UnLyrical

OCTOBER 25, 2011

When we spend our attention in creating a new blog post, making it public on the Web and, thereby, allowing it to be indexed by Google’s search engine, we are giving Google the opportunity to know understand us better. The new currency of the Web, as Seth Godin calls it, is the attention economy. It’s easier than ever to stand up.

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Startup Wikipedia Creative Commons Tumblr 204

Waxing UnLyrical

JULY 25, 2011

and we need a more productive network … not something unnecessarily more social. Amrit Pal is an engineering undergrad at BITS Pilani in Goa, India. A staunch Seth Godin disciple, he is engaged with social enterprise development and its coitus with the web. And that is the reason I absolutely adore it.

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Social Networking Google Aggregator Social Enterprise 193

Waxing UnLyrical

NOVEMBER 2, 2011

You now have a site that Google and other search engines can uniquely identify as you. Now that there is no confusion as to who you are digitally, you can venture out to the social networks with confidence. . * Be careful, in hosting, you usually get what you pay for.

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MySpace Domain Name Hosting WordPress 194

Waxing UnLyrical

OCTOBER 14, 2010

Granted, it is possible that responsible operations and super-standard engineering contributed to the $230 billion difference; regardless, Apple’s reputation for creativity and design is well-known and highly attractive. He does his best to stay informed on politics, tech, music, cultures, and social media.

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Class Flickr WordPress Template 178

Waxing UnLyrical

JULY 30, 2014

The term seems to be applied as an umbrella for a range of Internet skills and tools, from social media engagement, to measuring site traffic, to content site partnerships. The great promise of social media has been to give consumers more power through connection to their favorite organizations. Graphic via BufferSocial.

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Community building Tumblr Organization Communities 250

Waxing UnLyrical

SEPTEMBER 30, 2015

Lorne Pike is a communications consultant focusing on strategy development, website design, social media, and search engine optimization. His speaking topics cover business and personal communication, social media, blending business and family, and branding. Image: Ludovic François via Unsplash, CC Zero.

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Consultant Price Meeting Privacy 100

Waxing UnLyrical

NOVEMBER 16, 2016

Social media and blogs require a certain frequency of posting to remain “viable” and effective. They also have their own search engines that you can use to find relevant images. Frame relevant screen shots on blog posts or social media posts to illustrate an argument or example.

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Curation Content Strategy Repository 100

Waxing UnLyrical

AUGUST 19, 2016

Respondents reported finding relevant content through search engines significantly more than they did two years ago: 79% v. And in terms of where they go to find this content – search engines were at 79%, and Facebook was at 76%. Good content still needs to be found. But it can be found in a variety of ways.

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Content Hubspot Survey Report 100

Waxing UnLyrical

NOVEMBER 18, 2015

As the New Year draws closer, we can anticipate some of this year’s social video trends to carry over into 2016, including: 1. According to The State of Video Report (authored by marketing design search engine Crayon in October 2015), brands are fairly divided on whether or not video should autoplay. To autoplay or NOT to autoplay.

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Video Tips Statistics Vimeo 100