Bill Hartzer

APRIL 17, 2014

A lot of companies that you typically wouldn’t expect to offer SEO ( search engine optimization ) or SEM (Search Engine Marketing, PPC) services have lately have begun to offer such services to their current customers. Search Engine Marketing'

Marketing 82

Marketing Paid Search Engineering SEO 82

Social Media Marketing

APRIL 29, 2019

So, to reach the maximal number of prospective customers, it is highly imperative to put your business website on all of these major search engines. Nonetheless, so that people see and click your site more often, it needs to be viewed at the top of the search list. These outcomes eighty percent of online traffic.

Adwords 102

Adwords Advertising Google Yahoo 102

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Content Marketing. Search Engine Optimization (SEO ). Image credit: Ajax Union.

AJAX 194

AJAX SEO Engineering Metrics 194

Twist Image

AUGUST 1, 2014

Have we solved the most basic of questions for our digital marketing efforts? I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. Here are the 7 deadly sins of digital marketing in 2014. These searches are leads. Website is not responsive. A lack of mobile.

Marketing 105

Marketing Analytics Mobile Paid Search 105

Small Business Mavericks

APRIL 5, 2012

Search has grown a massive 68% since 2008 with Google and Bing experiencing good annual growth. Ask and AOL probably think the opposite as their share of the search market gradually diminishes. Search is definitely not dead, and for most businesses, is still one of their major sources of traffic. However, Yahoo!,

Google 101

Google Yahoo Paid Search Engineering 101

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Social Media Strategery

APRIL 3, 2014

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. It was an inefficient, yet accepted dance at organizations of all shapes and sizes. There was paid media, and there was earned media — and for the most part, everyone understood their role.

Syndication 103

Syndication Marketing Advertising SEO 103

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Software 101

Software Marketing Analytics B2B 101

Bill Hartzer

MARCH 31, 2014

According to an unnamed Google source, this is one of the marketing tactics that Google is using to encourage website owners to move their websites from a.COM,NET, or.Org TLD to the new.Google Generic Top Level Domain (gTLD). Plus, who knows if your new https site will come with a possible search engine ranking boost?

Domain Name 167

Domain Name Google Adwords Paid Search 167

Firebelly

SEPTEMBER 17, 2010

Digitalia | Indianapolis Social Media Marketing « Branding Outside The Box | Main September 17, 2010 Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Greenpeace rolled out the  Unfriend Coal Campaign after Facebook chose coal to power its data center in Oregon. What do you think?  View an alternate.

Campaign 140

Campaign Facebook Paid Search SMS 140

Firebelly

AUGUST 3, 2010

Chad Richards is the Social Program Manager at Firebelly Marketing. As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments. Having trouble reading this image? View an alternate.

Facebook 216

Facebook Paid Search SMS Syndication 216

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Convince & Convert

JANUARY 7, 2015

There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc. In fact, I’d say at least ten of the 25 have some sort of marketing applicability. Yet, the number FIVE most sought after professional skill by recruiters in 2014 is SEO and paid search.

SEO 60

SEO Findability Skills Paid Search 60

Convince & Convert

JANUARY 7, 2015

There were several others in the top 25 specifically related to digital marketing, such as digital marketing campaign specialist, etc. In fact, I’d say at least ten of the 25 have some sort of marketing applicability. Yet, the number FIVE most sought after professional skill by recruiters in 2014 is SEO and paid search.

SEO 60

SEO Findability Skills Paid Search 60

Small Business Mavericks

JUNE 2, 2014

If It Looks Like Spam… In Larry Kim’s article, “ebay Just Lost 80% of its Organic Rankings” , it’s clear that eBay implemented a strategy that was destined to crater their search rankings from the start. Small Business Internet Marketing adwords ebay google Panda spam'

Adwords 93

Adwords Paid Search Small Business Google 93

Sprout Social

MAY 24, 2022

As consumers turn to social media for everything from education to entertainment and more, the channel’s role in a successful integrated marketing strategy expands. Paid media examples. Paid search. Paid social. Brand marketing is a highly competitive arena. Email marketing campaigns. Your website.

Sentiment 98

Sentiment Metrics Hashtag Review 98

Social Media Marketing

AUGUST 9, 2016

Digital marketers and business owners are now well aware of the benefits of online marketing in their favor. They know how beneficial search engine optimization could be. This increasing popularity and fast spreading awareness of internet marketing has further made the concept of SEO reselling a hit.

SEO 60

SEO Strategy Price Paid Search 60

Firebelly

MARCH 11, 2010

Chad Richards is the Social Program Manager at Firebelly Marketing. I think the Walgreens Facebook Page does a fantastic job of this. The tab is simple, but it gets the point across: How are you adding value on your Facebook Pages? As a final step before posting your comment, enter the letters and numbers you see in the image below.

Facebook 132

Facebook Paid Search Discount SMS 132

Danny WhatMough

AUGUST 12, 2013

PRs have used an array of tactics to achieve this of which the media and organic/paid search are one. Concentrate on pleasing your customers, let the search engines optimize themselves.” It’s why we see agencies from across the marketing sphere hiring PRs and content specialists. Danny Whatmough.

Press Release 85

Press Release SEO Paid Search Reputation 85

Twist Image

JUNE 2, 2017

Do they not do searches on Google and see the paid search results? Do we over-complicate marketing more to validate our business models than to speak the truth about what gets attention? Does this "new generation" of consumer not see the billboards as they cross through Time's Square? This is, simply, not true.

Brands 63

Brands Paid Search Compete Influencer 63

Bill Hartzer

APRIL 13, 2012

The patent, #8,135,706, is titled “Operationalizing Search Engine Optimization,” and grants BrightEdge the ability to use its unique method for measuring share of voice in search engine rankings. The number and types of digital channels that a marketer can leverage to out-rank their competition has exploded.

SEO 98

SEO Construction Social Bookmarking System 98

Bill Hartzer

SEPTEMBER 30, 2009

Organic Search, the free search results, not Yahoo! Search Marketing, their Paid Search (their Pay Per Click). Take a look at the search results for “mobile home&#. Related posts: comScore Releases August 2009 Search Engine Rankings comScore, Inc. Sure, yes, I get that.

Yahoo 106

Yahoo comScore Technorati Paid Search 106

Kikolani

MAY 3, 2013

The Top 75 Must-Read Online Marketing Blogs – Last year, I compiled 75 Marketing Blogs that covered conversion, content, email, paid search, SEO, analytics, blogging, and social media marketing. Of course, there are many more awesome blogs out there. Blogging / Content. Business / Career. consumer laws.

Mashup 130

Mashup Resources Products Press Release 130

ProBlogger

OCTOBER 6, 2014

Things like advertising on keywords with paid search, advertising on display networks including local news websites or YouTube, etc can be quite fulfilling. Remarketing is another way that Google Adwords leverages the power of paid searches and is considered the highest ROI variant of online advertising.

Adwords 44

Adwords Blogger Google Paid Search 44

ProBlogger

APRIL 10, 2017

“Sitemaps that contain bad URLs are called “dirty sitemaps”, and they can lead to the engines losing trust in those sitemaps,” according to Search Engine Watch. Let’s take a closer look at how this complete guide to HTTP codes and redirects can move your SEO marketing strategy forward in a powerful way.

URL 50

URL Class SEO Engineering 50

Kikolani

SEPTEMBER 21, 2012

7 Ways to Organize Your Content for Curation – How you organize your content plays a key role in your marketing success. Here are a few examples of how content marketers manage the organization process. Here are a few examples of how content marketers manage the organization process.

Mashup 117

Mashup Resources SEO Remix 117

Kikolani

MARCH 11, 2013

If you don’t do SEO for a living but want to do some major search marketing work with your website, you’re in luck. The following are awesome SEO tools you can use for free or cheap for a limited time to do your search marketing research. Then click on Organic Keywords for that domain. Raven Tools.

SEO 167

SEO Tools Analysis CPC 167

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Company, Organization or Institution. Graph Search. Brand or Product.

Social Media 47

Social Media Facebook Marketing CPM 47

Buffer Social

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Metrics 98

Metrics Content Marketing Newsletter 98

Oktopost

JULY 27, 2021

Savvy B2B marketers, who know where that research begins – search engines – can capitalize on this by using Search Marketing tactics. . Search marketing allows a business to capture valuable leads from buyers researching a purchase. What is B2B Search Marketing?

B2B 118

B2B Marketing SEO Engineering 118

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Company, Organization or Institution. Graph Search. Brand or Product.

Social Media 28

Social Media Facebook Marketing CPM 28

The Way of the Web

FEBRUARY 15, 2011

I wrote a while ago about the time it can take to build up a content site organically , and a key part of that is adding content on a regular and consistent basis. The bottom of the second page reveals that JC Penney has terminated its search engine consulting, SearchDex. Executives there did not return e-mail or phone calls.’

News 37

News Company Comparison Consultant 37

ProBlogger

AUGUST 29, 2012

search engine optimization. content marketing. Search engine optimization metrics. Most of us spend a little time each week looking at the content that’s attracting the most search traffic to our sites. Select Search, then Organic. Content marketing metrics. online advertising.

Metrics 40

Metrics Blogger Collaboration RSS 40

Convince & Convert

MARCH 28, 2016

Although all projects are different, here are some great, mainstream metrics that I measure as a rule of thumb: 1-5: Digital Marketing Staples. Search Trends. Top 10 Organic Landing Pages. Digital Marketing Staples. Why: Looking at your top mediums is important to measure for full-scale digital marketing campaigns.

Metrics 60

Metrics Marketing Analytics Sentiment 60

Sprout Social

OCTOBER 21, 2021

Like most parts of marketing, it takes a lot of work to perfect your earned media strategy. Earned media is coverage or promotion of your brand through organic means. It’s a very effective form of content marketing and is also the toughest media type to get. There are three types of media: earned, owned and paid.

Strategy 137

Strategy Tips Review Findability 137

MegaBytee

APRIL 24, 2021

The digital marketing channel that is deployed for driving traffic and making conversions is called PPC. The Ads platform assists businesses to create ads that display on Google’s search engine. How Organizations Are Using PPC Ads? There are varied marketing channels in PPC. People really like Google ads.

Advertising 89

Advertising ROI Paid Search Cost 89

Webbiquity SMM

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Guest post by Cheryl Joy.

B2B 198

B2B Strategy Marketing Microsoft 198