Keyhole.co

OCTOBER 16, 2023

In this article, we’ll dive deep into Coca-Cola’s social media strategy and share the secrets behind their remarkable success. Analysis of Coca-Cola’s social media accounts Coca-Cola’s marketing strategy is a masterclass in timeless appeal, effortlessly bridging generations with lively content and simple messaging.

Strategy 69

Strategy Social Media Loyalty UGC 69

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase.

Retail 104

Retail Social Media Brands Tips 104

Razor Social

DECEMBER 13, 2017

Social media is now a key part of every marketing strategy. But in order to successfully leverage social channels to promote your business, you need to be more than just creative. There are many technical aspects that even non-techie marketers need to be aware of to get the most out of their social media efforts.

Social Media 105

Social Media Social Graph URL Embedding 105

The Realtime Report

FEBRUARY 15, 2024

This content style leverages the allure of entertainment to heighten shareability, while simultaneously embedding educational value to enrich the audience’s experience. But how does this translate into social media? However, marketers will need to navigate the challenges this content style presents.

SEO 103

SEO Trends Education Embedding 103

The Realtime Report

JUNE 16, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, LinkedIn, YouTube and Instagram: Facebook. Any social media updates that we missed? Related Stories Social Media News Ticker: Facebook Acquires Pryte, Instagram 6.0, Facebook 11.0

News 175

News Instagram Social Media Twitter 175

Adam Cohen

JUNE 8, 2010

I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.

Social Media 236

Social Media Paid Search comScore Posterous 236

Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Some of our highest performing videos are embedded in blog articles.

Conversation 87

Conversation Video Tips Embedding 87

Almost Savvy

DECEMBER 12, 2009

Posted by Irene Koehler in Branding , Business , Career , Facebook , Networking , Social Media , Tips , Twitter on December 12, 2009 | one response The theme of LeWeb ’09 was “The Real-time Web,&# but what exactly “is&# real-time? Let me know in the comments which tool is your favorite and why you’re a fan.

Tools 174

Tools Embedding Lijit Reputation 174

The Realtime Report

DECEMBER 30, 2013

It’s been a bit quiet on the social media news front over the holidays, but here are a few updates worth checking out: Google+ and Facebook. Let us know if we missed any updates, and we look forward to bringing you more of latest social media news in 2014! Facebook Year in Review. Happy New Year!

News 150

News Review Google Social Media 150

Pixlee

JULY 14, 2020

User-generated content tools (UGC) are highly effective for combatting stale and ineffective content. Good user-generated content tools help you collect and publish UGC, all in one platform. UGC can be used across different channels and platforms, from contests to shoppable social media galleries to visual product reviews.

UGC 62

UGC Tools Content Authentication 62

Socialmedia.biz

JANUARY 3, 2017

It’s obvious that when you have more social media followers it will automatically result in more blog traffic as more people will reshare your posts and click on the links you share. Do you want to drive more blog traffic with social media? Would you like to convert blog visitors to social media followers?

Social Media 75

Social Media Embedding How To Posterous 75

Sprout Social

SEPTEMBER 11, 2023

Its ability to understand the intricacies of human language, including context and cultural nuances, makes it an integral part of AI business intelligence tools. Using generative AI tools like ChatGPT has become commonplace today. NLP is what powers these tools. What are the types of NLP categories? How does NLP work?

Process 102

Process Sentiment Analysis Applications 102

Bill Hartzer

DECEMBER 1, 2023

Fueling this influencer marketing powerhouse is the cutting-edge AI search and analytics embedded within the KOL Radar SaaS platform. In essence, the KOL Radar platform is not just a tool for influencer marketing; it’s a strategic powerhouse that aligns brands with influencers in a precise and impactful manner.

Influencer 97

Influencer Collaboration Embedding Campaign 97

Direct Marketing Observations

MARCH 23, 2011

They have embedded the social tools and capabilities into their new web sites to allow us to have a voice. That’s not social media. That’s anti-social media. The new iteration of the 4th estate is represented online with gusto. There is one looming and large problem though.

Comments 138

Comments Social Media Embedding Travel 138

Social Media Marketing

AUGUST 16, 2013

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it''s This Week in Social Media.

Social Media 167

Social Media Flipboard Press Release Trends 167

Kikolani

JANUARY 3, 2013

While earned media is tough to build, there are tools out there that can help you increase earned media. More importantly, these tools are built to help you increase what is defined as measures to capture earned media – such as shares, retweets, pins, +1′s, etc. How can this tool help? Click to Tweet.

Tools 151

Tools Digg Nielsen Klout 151

Hootsuite

JANUARY 18, 2024

We’re giving out free social media advice that doesn’t involve black-hat techniques (we look better in white, tbh), get-rich-quick schemes (tried, failed), or snake oil (not good for the snakes). We’re breaking down the best practices social media managers, creators, and Instagram pros use to get those reel view gains!

Instagram 92

Instagram HootSuite Hashtag Embedding 92

Idaconcpts

MARCH 29, 2011

There are many basic, yet overlooked, tools and plugins that you can add into your website arsenal to add functionality and intention to your business or personal site. Tools in Action. Eight Crowd Pleasing Tools/Plugins. This handy widget makes embedding a form simple and intuitive. FaceBook makes it simple.

Sites 139

Sites Widget Tools Adsense 139

Sprout Social

FEBRUARY 19, 2024

This combination enriches regular automation by embedding AI capabilities, like the ability to learn and adapt from previous tasks, into the process. Take for example, Sprout’s AI-driven Social Media Listening solution. Take for example, Sprout’s AI-driven Social Media Listening solution. What is AI automation?

Strategy 96

Strategy Sentiment Patterns Marketing 96

Adam Sherk

OCTOBER 1, 2009

The major engines all produce some form of hot topic/trend list, and several third-party and social media sites do as well. You can also use keyword and reputation monitoring tools, real-time search tools and popular/meme lists for articles, tweets, social media submissions, etc.

Trends 146

Trends Tools Embedding Digg 146

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. The proliferation of new media outlets has changed everything about how companies communicate. Guest Post by Laurel Kennedy. A Reason to Speak. Here’s an example touting Colorado Gives Day.

Badge 175

Badge Embedding Forums Mobile 175

Buffer Social

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. In this article, we will explore six ways in which AI already supports content creation and which tools are leading the charge.

Content 126

Content Newsletter Research Tools 126

Convince & Convert

NOVEMBER 15, 2011

The two most important words in social media should be “so what?” Tom was referring to data-dredging and the spate of statistical “best practices” that bubble up in social media like something in Jed Clampett’s back yard. The Recalcitrant Social Media Cheerleader. Point Less.

Case Study 141

Case Study Study Social Media Repository 141

Convince & Convert

OCTOBER 6, 2015

A Recipe for Success in Social Media. As he travels all over the world to deliver keynote speeches and write books, he manages to maintain an active social media presence and has built a community of followers that numbers over a million. How and why to embrace failing in social media. ” —@adamcb.

Social Media 60

Social Media Embedding HootSuite Travel 60

Buffer Social

NOVEMBER 21, 2018

We’ve shared our own study on the importance of images in Twitter posts for more social sharing. We’ve explored tools that help anyone create visual content. Our social media management tool incorporates image posting because we know how important that element is to engage your followers and fans.

Sites 111

Sites Public Domain Creative Commons Embedding 111

Webbiquity SMM

JUNE 7, 2018

Social Media Marketing. The rapid spread of new smartphones and tablets is driving exponential growth in the number of social media users. This has opened up new possibilities for brands looking to harness the power of social media advertising. Influencer Marketing on Social Media.

B2B 220

B2B Brands LinkedIn Influencer 220

Sprout Social

JANUARY 27, 2021

These sources include the YouTube homepage, the platform’s embedded player and the mobile YouTube app. Here you can see where your videos are being played, either natively on YouTube or embedded elsewhere. For instance, you can see how many views are generated through embedded videos on other websites and on YouTube directly.

Analytics 138

Analytics YouTube Video Embedding 138

BeingOptimist

FEBRUARY 9, 2021

Instagram is a powerful social media channel with millions of active users around the world. Social media platforms play a role in direct communication between brands and users. Small Businesses can also leverage their marketing strategy by embedding Instagram posts on their website. Interact With Users.

Small Business 92

Small Business Instagram Strategy Marketing 92

Socialmedia.biz

SEPTEMBER 28, 2016

Social media is still the best place to build a loyal following and engage with your audience. The major social channels are where people discover content, build relationships with brands and even source peer recommendations. When social media interactions are involved, same-day sales conversions shoot up to 90%.

Engagement 60

Engagement Social Media Curation Newsletter 60

Firebelly

MAY 18, 2011

Between Twitter, Flickr, YouTube and all their various incarnations there’s a growing number of social media outlets to utilize for bloggers as well as professional and amateur journalists alike. Readers can reply to tweets you’ve embedded from directly within your story, which keeps the conversation going.

Storify 176

Storify Metadata Embedding Journal 176

Adam Sherk

MAY 15, 2012

The Internet and social media have certainly made it easier to conduct media relations in a more efficient and less intrusive way. Fortunately today there are much better tools at our disposal be it PR software suites like Vocus and Cision or networking services like HARO and Seek or Shout. And I socialized it too.

Press Release 269

Press Release Vocus Video Embedding 269

Buzz Marketing for Technology

JUNE 15, 2009

But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. And at this point in social media or even in the development of the web - we have plenty of ways to track and measure lead generation coming from Social Media.

ROI 109

ROI Social Media Syndication Embedding 109

Net-Savvy Executive

MAY 7, 2012

Before you can pull insights from your data, you need data, but I'm hearing more concerns about data quality in social media analysis lately. Lately, I'm hearing more about social data that's intentionally tainted. If you're looking for meaning in social media data, you may have to deal with adversaries.

Social Media 83

Social Media Crowdsourcing Analysis Embedding 83

SocialFish

SEPTEMBER 16, 2010

60 Tips for marketing your social media. 30 Social Tools in 30 Minutes. Here’s how (video embedded below). Listening Effectively. Truth and Authenticity in the Digital Age. I can’t wait to test this out.

Embedding 188

Embedding Collaboration Conference Authentication 188

Oktopost

AUGUST 4, 2023

The most impactful and rewarding way to do this is by executing an employee advocacy program on social media. After all, results show that having an employee advocacy program increases social brand engagement by 25% to 40% at minimum. The key is to harness that motivation and interest with the right tools.

ROI 48

ROI Loyalty Embedding Metrics 48

Mindjumpers

SEPTEMBER 15, 2010

If you click on a tweet you’ll get a detail pane on the right side of your timeline that shows more details of the tweet; such as embedded media. Media You can see embedded media without leaving Twitter such as YouTube videos, Flickr pictures and live streaming from Ustream and more.

Twitter 174

Twitter Ustream Embedding Policies 174

Danny WhatMough

SEPTEMBER 20, 2012

A few months ago, I gave a presentation at a PRCA breakfast seminar focusing on social media analytics. The slides from the presentation are embedded below. In my mind, there are five very important steps to ensuring you have a social media PR analytics strategy that is effective. Select your tools.

Campaign 70

Campaign Social Media Radian6 Analysis 70