Measuring the impact of Facebook video content
Sherrilynne Starkie
APRIL 3, 2015
'Ever notice that the video ads you see in your Facebook news feed start running even if you don’t click on play? There’s a good reason for that. People respond differently to the videos that the see in their Facebook news feeds. Some scroll right by, some watch a few seconds then move on, still others will watch the video right through to the end.
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