October, 2015

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Video Marketing For Your Business

yMarketingMatters

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. In less than thirty seconds, a customer can get the information he needs about a business through a short, personal video. Why the explosion of video content?

Video 133
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Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration

Jon Loomer

I was excited when Facebook announced lead ads in June. When I received access on September 28, I was eager to give them a test drive. Lead ads have not disappointed. Beginning today, Facebook is rolling out lead ads to Power Editor globally. Facebook also announced several enhancements that are coming that could be huge for marketers. Let’s take a look at what lead ads are, my one-week test drive and the updates coming for this potentially powerful tool.

Video 120
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The Social PR Launchpad’s Almost Ready for Blast-Off

Waxing UnLyrical

I told you Monday about my new mini-training, right? Well, last week I sent a few emails out to let folks know I had something pretty cool coming up. If they wanted to stay in the know, they’d need to subscribe to my new email list (since that’s really the best way to keep folks in the loop). Image: Photodune. There were some VERY interesting responses.

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3 Ways You’re Scaring Customers On Social Media

Firebelly

Halloween is almost here. Is your brand tricking customers more than treating them on social media? WHY YOU’RE SCARING PEOPLE. 1. You’re inaccessible and hard to find. Your customers can’t find you. Your social profiles aren’t optimized for search. There may by duplicate, unofficial or “rogue” accounts not managed by you. 2. Your publishing approach is inconsistent.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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What To Do When Your Facebook Ad Gets Rejected

Webbiquity SMM

Guest post by Pierre-Lou Dominjon. Many factors go into creating Facebook Ads: headlines, copy, images, offers, targeting, bidding and more all have to be considered. Once you’ve assembled and created your ad, you still have to check it against Facebook’s guidelines and rulebook. If you add a landing page, the fun and chaos increase even further. Image credit: Revinate.

Facebook 143
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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

I’ve been enjoying a needed break from blogging this year but I thought it was time to pop my head up and share some thoughts. So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. Some are newer, others are longstanding, but I wanted to gather them together and focus on the benefits for news and content sites.

SEO 172

More Trending

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How to Target Your Most Loyal Website Visitors With Facebook Ads

Jon Loomer

I love Website Custom Audiences. They allow me to target my website visitors — my most engaged audience — with content crafted to them based on their behavior. It’s my primary targeting method these days. As great as WCAs are, they aren’t perfect. I’m left disappointed that Facebook doesn’t allow marketers to do more refined targeting to focus on those who are most engaged.

How To 120
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Monday Roundup: Best of SBC + #socialPR Launchpad

Waxing UnLyrical

Warning: a bit of SSP ahead. If you’re down with that, read on. If you’re not, move along, nothing to see here, folks, go back to your homes. So: over the years, I feel like I’ve shared a million dollars (or more) worth of great info on the blawg, but a million dollars isn’t cool. You know what’s cool? A billion dollars. And that’s exactly what you’ll feel like you’re getting when you join my three-day free (yup.

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Insider Interview: 3 Critical Things You Must Know About Conversion

Firebelly

I caught up with Jesse Laffen, our principal consultant on all things conversion. The man has been there and done it – and burned the t-shirt. As I talk to our clients and future clients on a daily basis – I’m constantly surprised at the constant avoidance when it comes to conversion. So, here’s Jesse’s take… What is conversion?

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Empathy and Marketing: How to Turn Your B2B Prospects Into People

Webbiquity SMM

Guest post by Brooke Cade. Social media has changed the way we interact with each other. Not only on a personal level, but also of course in business. Brands know they can’t ignore these platforms (which is why 95% of B2B marketers have created corporate social media accounts) and the successful companies have figured out a way to effectively engage and build strong relationships with their customers.

B2B 189
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How to Create a Kickass Product Without Touching the Dev Cycle

Techipedia: Tamar Weinberg

So, you built a working product. People use it, they love it, and they tell their friends to use it. You grow your footprint. Awesome! Naturally, people who like you want you to get better. They email you bug reports. They email you suggestions. They email you because they want you to succeed. So why would you be so goddamn stupid to ignore that? There’s a product I blogged about before.

Products 123
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Social Media Updates: September

yMarketingMatters

September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Facebook Pages: Facebook Pages have become more mobile friendly to help businesses build bigger mobile audiences and better communicate with their customers. This update includes better call-to-action buttons, new sections in which to feature prominent information, and better page layout.

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7 Fatal Facebook Marketing Mistakes You Can Quickly Overcome

Rebekah Radice

There are many ways to market your business on Facebook. There are also a multitude of ways to kill your efforts, leaving your page dead on arrival. If you’ve struggled to build momentum and increase Facebook engagement , there’s hope. With a few minor tweaks, you can overcome any fatal mistakes. Not only can you overcome them, but you can turn your page into an irresistible destination.

Facebook 114
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Data and Storytelling: PR’s Peanut Butter and Jelly

Waxing UnLyrical

Guest Post by Leta Soza. There’s something irresistible about a perfect pairing. Like when peanut butter combines with jelly to make a satisfying yet simple snack. Each individual aspect of a PB&J has its merits, but it’s when they co-mingle that the tastiness factor goes through the roof. Summing it up. I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling.

Data 180
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Facebook Is King Of Customer Connection For Brands

Firebelly

Brands have to understand what a powerhouse Facebook has become. Check out these numbers! • There are 1.4 billion active users that log into Facebook every month. • Facebook accounted for 81% of content sharing in the 4th quarter last year. • Over 79% of Facebook users will be mobile this year. • Facebook ad revenues grew 63% within the last year alone.

Brands 111
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Are CMOs Putting Too Many Eggs in One Media Basket?

Webbiquity SMM

Editor’s note: this post was originally published on the MeasureMyBrand blog. According to recent research , U.S. digital advertising revenues rose 16% last year, and the trend indicates another double-digit percentage rise this year as well. As the economy improves and marketing budgets increase, the dollars are flowing disproportionately to online ads.

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Build Relationships. Not Numbers.

Techipedia: Tamar Weinberg

She friended me on Facebook. Not once, not twice, but a few times. Her profile photo made her look fantastic. Clearly, the plastic surgery worked. The way she flaunted her assets in photo after photo made her a prime candidate for some Sports Illustrated spread. She probably was too short to be a real model, I’d concluded. I never met her. Didn’t know her.

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Social Media Updates: September

yMarketingMatters

September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Facebook Pages: Facebook Pages have become more mobile friendly to help businesses build bigger mobile audiences and better communicate with their customers. This update includes better call-to-action buttons, new sections in which to feature prominent information, and better page layout.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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44 Powerful Marketing Tools for Facebook Ads, Websites, CRM and More

Jon Loomer

One of the most common questions I get is concerning the tools I use. Whether it be for managing Facebook ads, CRM, podcasting, webinars or my website, people are curious about the software behind this business. I’ve written on this topic before , but it’s been two years since the last time I’ve discussed the tools I use. I still use some of those tools, but some I don’t and I’m using several more now.

Tools 114
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The Boy Who Loved to Fly [In Memoriam: Mehtab Mukerji Dere]

Waxing UnLyrical

This is the story of a boy who loved to fly. Once upon a time, there was a boy. He had big eyes, and a big smile, shy, but very sweet. The smile could often be hesitant, but once it came out, it lit up his face like the moon. As a small child, the boy saw a lot and said little. His eyes were watchful, thoughtful, and you always wondered just what was going on in that little head of his.

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Top 9 LinkedIn Social Media Marketing Groups

Firebelly

Denys Prykhodov / Shutterstock.com. Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests.

Groups 157
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6 Ways to Package Long-Form Content

Small Business Mavericks

Last week we discussed the importance of long-form conten t. This week, we’ll talk about ways to package your long-form content. Keep in mind that long-form content is not the only way to approach content marketing. We recommend a mix of long-form and short-form content. But here are the ways you can use long-form content to supplement what you are doing with short articles: Blog posts – Anything over 2,000 words is considered long-form in blogging.

Content 70
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Forensic team earns several

Taylor Marek

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Team 70
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Take the pledge, #putdownthephone before you kill somebody

Janet Fouts

I love live-stream apps and I’ve seen some amazing Periscope broadcasts. Sadly I’ve also seen some really scary stuff including a well know ‘scoper driving in the car with his wife and small kids while periscoping to a bunch of people how great his life is. True, I know this guy, his life IS pretty […].

Twitter 115
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How to Sync Facebook Lead Ad Contacts With Your CRM

Jon Loomer

Facebook lead ads are an amazing opportunity for marketers. They streamline the process of collecting leads without requiring users to leave Facebook, improving the user experience and ultimately cutting the cost per lead for advertisers. [If you haven’t signed up yet for my free workshop in November on How to Master Facebook Lead Ads , do it now!].

How To 113
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The Boy Who Loved to Fly [In Memoriam: Mehtab Dere]

Waxing UnLyrical

This is the story of a boy who loved to fly. Once upon a time, there was a boy. He had big eyes, and a big smile, shy, but very sweet. The smile could often be hesitant, but once it came out, it lit up his face like the moon. As a small child, the boy saw a lot and said little. His eyes were watchful, thoughtful, and you always wondered just what was going on in that little head of his.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Social Media Management Must-Have: ScheduGram

Firebelly

In my first must-have post, I wrote about Sprout Social —my favorite tool for scheduling content on Facebook, Twitter, LinkedIn and Google+. It doesn’t schedule posts to Instagram. That’s where ScheduGram comes in. Must-Have: ScheduGram. ScheduGram doesn’t just send you a reminder to post to Instagram like Hootsuite and other platforms, it actually posts to Instagram for you.

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How is B2B Online Marketing Different?

Small Business Mavericks

Whoever your audience is, whether you are targeting businesses or consumers, the first rule of marketing is to go where your clientele hangs out. So if you are targeting other businesses with your online marketing, then read what they’re reading and hang out in the same places they are hanging out at. For social networking, you should join LinkedIn.

B2B 81
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Admin earns scholarship

Taylor Marek

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

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Twitter and DMCA violations

Janet Fouts

A little while ago people were making a fuss about freelance author @RunOlgaRun who noticed a joke she posted on Twitter being shared without credit. She asked Twitter to take it down as a violation of her copyright and they responded by replacing the tweet in violation with the text. “Tweet has been withheld in response to a report from the copyright holder.”.

Twitter 114
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5 Ways You Aren’t Using Facebook Ad Reports

Jon Loomer

There was a time when Facebook ad reports were a secret among the most knowledgable advertisers. This goldmine was buried behind sublinks and very few advertisers benefited. But since Facebook redesigned Ads Manager, the ad reports are now front and center. You can no longer avoid them. And it’s imperative you understand how to use them so that you, too, might benefit.

Report 113