June, 2010

Trending Sources

The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

Unique, one-of-a-kind, best-of-breed…blah, blah, blah. We see this type of marketing speak over and over in press releases and promotional materials. And let's be honest, we've all used it at one time or another — shame on us

How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

This is a guest post by Kwame Boame. Follow him on Twitter. If you look around the social web a lot like me, you will agree that most social media campaigns suck. Some people think social media is just fun

Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

Rewarding badges and points systems on your intranet – social scorecards – could be the turning point for turning your enterprise 2.0 systems from a thing of work to a thing of play. Foursquare becomes Social Work and all the better for it. And don’t be surprised if Facebook comes up with some kind of Facebook Credits/Work Game scorecard integration. The Game of Work. agenda.

How a 3 Month Old Website Received 958373 Visits from Google

Viper Chill

I receive a lot of emails from people who ask whether, with all of the competition online, it's still possible to enter a niche right now and make money. I

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

12 Reasons to Use Social Media to Grow Your Business


12 Reasons to Use Social Media to Grow Your Business. Social media is fast becoming an essential part part the marketing mix for brands. Companies are increasingly using social tools to monitor conversations about their products

Search Engine Optimization Tip: How to Remove a Web Page from Google

Bill Hartzer

This is only one seo tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips are meant to be specific , they should not take too much time to implement, and are meant to be directly to the point. This search engine optimization tip has to do with removing a page or a specific URL from the Google search engine. Digg this!

Helping Kids Stay Safe Online. Is SocialShield the Answer.

Almost Savvy

As a parent, there have been many moments in my life when I considered locking my child in a closet. It would have been for her own safety, mind you. And, I would have let her out when she was, say, 30 or so

Dear Facebook Friends, You're Doing it Wrong

Techipedia: Tamar Weinberg

Unless you've gone to a college in the last 10-15 years (and only when the book existed), you may not even know where the name Facebook came from. (In case you want to know, here's a hint.) Facebook, originally known as thefacebook.com

It’s A Small World

Dave Fleet

Last September I had a chance encounter in Montreal. I was in town for PodCamp Montreal, walking along the street to meet up with Julien Smith and a bunch of other folks, when I bumped into my ex-housemate. Turned out she’d decided to take a random trip to Montreal and by a bizarre coincidence we bumped into each other. Small world. Why am I writing about this on this blog? Because the PR world is a small one, especially in Canada. The impressions you leave people with, and the way you treat others, will stay with you for a long time. Out of sight does not mean out of mind.

Getting Mass Traffic from StumbleUpon: A Definitive Guide

Viper Chill

Many bloggers end up having a love-hate relationship with StumbleUpon. They love the amount of traffic that the service - which now boasts over 10 million

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media From A to Z: A Glossary


Social Media From A to Z: A Glossary. The social media landscape is changing quickly, and it's filled with terms that are strange to those who aren't familiar with it. But never fear! Here's a quick guide to some of the terms you may

Case Study Crunch: FMCG Social Media Case Studies « The Cube

Gemma Went

Case Study Crunch: FMCG Social Media Case Studies. 23/06/2010. tags: Case Studies, Marketing, Social Media. by Annalisa Morgan. Over the past year or so, FMCG's have had their fair share of social media successes and failures

TODAY: The UN International Day Against Torture


An important date The United Nations has designated 26thJune as the International Day Against Torture to emphasize the importance of the right to personal dignity and security of all individuals around the world, guaranteed within the

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How Young is Too Young?

Techipedia: Tamar Weinberg

I started blogging at age 20. Glen, too, got an early start. Today, there are young bloggers who have their own websites and blogs. Some even boast high rankings and good sized communities. As someone who is nearing 30, I look at these

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

What has Social Media Network done to us

Social Media Network Marketing

Well at the start let me confess that i myself am glued to the world of Social Media Network Online. So much so that apart from my personal life I have made a profession out of it and am into freelance Social Media Network Online which

Is Facebook building the new community-driven question-and-answer.

Social Media Citizens

facbook logo. Is Facebook building the new community-driven question-and-answer (Q&A) platform? think it is. I've just noticed an ad on Facebook, according to which Facebooks is looking for better testers for their new product

The Social Habit: Who Uses Social Media and How


The Social Habit: Who Uses Social Media and How. Edison Research just released its latest report on social network usage. The study compares the behavior and demographics of frequent users of social media to those of the population at

News Sites Not Making Much Use of Static FBML on Facebook Pages

Adam Sherk

Between privacy issues, a sweaty CEO and technical problems with its “Like” buttons Facebook is having a rough time lately. But Facebook Pages remain a key audience development and content promotion opportunity for publishers so it is

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Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.


Myrland Marketing

A few moments ago, I was on my account on Facebook, and read a post written by Conrad Saam of Avvo. Conrad is less than happy with marketing consultants he has observed lately that advise lawyers that lots of Followers are necessary to

6 Things Parenthood Taught Me About Social Media Marketing

Techipedia: Tamar Weinberg

Just last year, I became a mother for the first time. My son just turned one (time flies, doesn't it?) and after being a full time mom and performing various social media marketing tasks throughout, I've learned that there are many

Debbie Weil on Corporate Blogging and Social Media

Debbie Weil

I See England, I See France.

Social Media Marketing

I see Facebook's demographics for the top 15 country markets. Okay, so that may not rhyme, but at least you know what this post is about, right? As always, the source Inside Facebook has an in-depth look at some Facebook demographics that matter. In this case, a look at some international statistics in the 15 largest countries represented on Facebook. Let's see what we've got for now. male vs. 40.8%

Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

Social Media Cheat Sheet

Taylor Marek

Have you ever wanted a cheat sheet when it comes to utilizing Social Media for your business? Just a simple, step-by-step action plan on exactly what you need to do? You can get it for a limited time only when you join my Social Media

Mollom and You: Mind Adding a Comment Please?

Ari Herzog

I am testing an anti-spam comment moderation plugin called Mollom. installed it 15 hours ago, to replace Akismet — sparked by a growing concern the popular plugin was deleting unnecessary comments and spamming more false positives than it ought. In that amount of time, Mollom’s processed 175 messages (an oddly high number, forcing me to question if it’s even correct).

Earthquake: Canadians Turn to Social Media Instead of Diving for Cover

Dave Fleet

Yesterday afternoon at 1:41pm EDT, a 5.0 magnitude earthquake shook Quebec and Ontario and it looks like people ran to Twitter instead of diving for cover. Once again, social media beat traditional media to the punch (as if this is news nowadays), although mainstream outlets were quick to report the news shortly thereafter. There were over 31,000 mentions of earthquakes between 1 and 2pm today.

Digital PR Tip Sheet: Twitter for PR

Proactive Report

Twitter can be used for many things.  It’s being referred to as more of a news platform than a social network.   Ogilvy 360 has a very good slidedeck about Twitter strategies that lays out  who to follow and what content to create depending on why you are using Twitter. Using Twitter for PR still gives you several possible goals: Brand awareness. Dialog with influencers. Thought leadership.

Facebook Marketing: Now Available! | Justin Levy

Justin Levy

I'm proud to announce that my first book, Facebook Marketing: Designing Your Next Marketing Campaign (affiliate link), is now available for purchase. It has been a 12-month process from the time that we originally started talking about

How To Incorporate Twitter Into Your Event


Today's post comes from Jenni Izzo, a Drexel University graduate turned PR Account Coordinator with a social media obsession. You can follow Jenni at

Top 10 Twitter Tutorials on YouTube


Top 10 Twitter Tutorials on YouTube. We all know that YouTube is a treasure trove of entertainment, with endless hours of Justin Bieber crooning to tweens and cats playing the piano. But it's also a terrific resource for learning

Why Social Media is Dangerous for Your Brain

Ari Herzog

Baroness Greenfield, director of Oxford’s Institute for the Future of the Mind , wrote an op-ed earlier this year. She argued the computer screen is disruptive to cognitive development. [S]tudents are losing the ability to study properly. Constant use of the internet has rewired their brains to function differently from those of earlier generations: they skip from topic to topic in an “associative&# mode of thinking, and are less capable of the linear thought required for skills like reading and writing at length. What you see is indeed what you get. Sound familiar? Every hour?

8 Best Practices for Collaborative Blog Groups


In the last few months, I have had the privilege of becoming a regular contributor on several multi-author blogs such as Search Engine Journal , Famous Bloggers , Social Media Examiner , Search Engine Watch , and Stay on Search. Sites like these usually have their own private groups for the contributors to the blog, which is definitely a great idea. If you own a blog that has multiple authors, regular contributors, or regular guest bloggers , here are seven ways a private blog group can be utilized for helping strengthen the blog and its community as a whole. Announcements. Post Promotion.

Getting a customer is not the end goal it’s the middle

Buzz Marketing for Technology

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. Let me explain …. Many marketers focus their efforts on the customer acquisition angle which has the benefit of measurability and thus the accountability for ROI. Tweet This! Digg this!

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Are You A MacHead? The Story Of The Apple Fanboy

Taylor Marek

I want you guys to watch this movie. It is simply amazing. If you have ever wondered how to create a cult, keep them buzzing, and always overdeliver, look at Apple. They have done it time and again. It pays to see how they did it

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Social Media Network / Online Reputation Management

Social Media Network Marketing

Why Online Reputation Management is suggested: Online Reputation Management, ORM, is the practice of managing your business reputation with your online community of stakeholders within the online media space

My Foursquare Rep Noticed Some Unusual Activity on My Account


What if Foursquare ran its customer service like CitiBank Visa…? 4sqpimp : I got a call today from Brad, my Foursquare rep. I was really surprised. Since when does a location-based service company call its customers? Brad : I identified some unusual activity on  @4sqpimp ’s account. Sometimes these kinds of transactions are perfectly normal. 4sqpimp : Brad asked me about my recent check-ins.

Social networks are redefining what a friend or a relationship really is

Direct Marketing Observations

This is a post where I am right but so is Brian… So yesterday I was talking via Twitter with Brian Dresher, the manager of  social media at USA Today. The discussion brought on by this tweet/thought: Brian followed that thought up with mentioning that “following&# someone pre-Twitter meant something more akin to stalking than it did to something more related to complimentary. Right?

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The Future of Mobile Social Networking


This is a guest post by Zack Hanebrink , an online marketing professional guest posting on behalf of Zerista, provider of services to help you build your own mobile community app for your community. It is safe to say that social networking has gone mainstream and is here to stay. That being said, where is social networking heading? Increased Usage and Popularity. Personalization. Business. Mobile.

Meet the Netflix of Indie Films from Asia and the Pacific


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