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[Research] The Influence of AI on GTM Strategies

Convince & Convert

Harness the power of AI for market research and analysis by employing natural language processing (NLP) algorithms to analyze vast amounts of unstructured data from social media, customer reviews, and industry reports, extracting valuable insights on consumer sentiment, trends, and competitor strategies. Here is a link to download the report.

Research 143
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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

And 54% of marketers plan to use them at scale in 2024 for social customer care, along with other resources like FAQs and customer forums, per the 2023 Index. Analyzing sentiment in social chatter also helps brands spot early indications of negative sentiment and take proactive measures before a situation escalates.

Strategy 123
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Sales enablement and marketing: How to support your reps with data

Sprout Social

For example, free downloadables are perfect for funneling social traffic to your business’ landing pages and encouraging opt-ins to eventually be handed off to sales… …meanwhile, testimonials from customers serve to nurture existing followers that might be on the fence. This might include: Downloading an e-book.

Data 113
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Post Performance Report: Brands transforming social customer care

Sprout Social

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

Report 63
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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

On top of that, you can download your full stats to an Excel doc from there you can use Excel powers to sort and filter your stats to identify best-performing tweets and trends that accounted for that success. If your resources are limited, focus your time targeting the people who will help you garner the greatest ROI for your campaigns.

Analytics 204
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5 Reasons CMOs Can No Longer Own Social Media

Hootsuite

Download the full Social Transformation Report to find out how 2,162 marketers are using social media in their organizations in the wake of COVID-19. Mature organizations are also about twice as likely to report using social media for recruiting and human resources. It doesn’t stop there. Overall, mature organizations are 1.4

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Are You Measuring Your Social Media Efforts?

Idaconcpts

Some of the most popular metrics are reach, engagement, competitive data, and sentiment. Engagement includes comments, retweets, bounce rate, average amount of time spent on your site, white paper downloads, and video views. The number of mentions that have negative and positive connotations is your sentiment.