Convince & Convert

DECEMBER 6, 2023

This leaves no doubt that your company’s success largely depends on your customer support. They need brands to provide quick and effective solutions to their problems. Some brands also publish posts on social media platforms to address customer concerns. It’s the only way you can boost your customer satisfaction levels.

Social Media 143

Social Media Hubspot Statistics Survey 143

Keyhole.co

JANUARY 20, 2024

Anyone can market on Facebook–big brands, small businesses, and individuals alike. In fact, surveys show that the majority of Facebook users follow at least six brands. And you could be one of these brands. Create a separate Facebook group and community page Your first task is to set up your Facebook business page.

Small Business 100

Small Business Engagement Strategy Facebook 100

Social Media Strategies Summit

NOVEMBER 7, 2018

It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. And the decision for a brand to invest in a new social media platform is a big one.

Platform 271

Platform Social Media Influencer Trends 271

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach.

ROI 105

ROI Influencer Marketing Survey 105

Sprout Social

JUNE 17, 2021

For businesses wondering when to start making greater investments in social, the time is now. 55% of consumers learn about new brands on social. Social media is a place for discovery and now, it’s nearly as common for consumers to learn about brands or companies on social as it is through TV or radio ads.

Statistics 145

Statistics Social Media Marketing Survey 145

Ignite Social Media

AUGUST 2, 2022

Brands have got to listen, TikTok is staying. And yet, in spite of that, many brands are still hesitant to join. But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. It’s not going anywhere. Understand the TikTok Algorithm.

Strategy 175

Strategy Marketing Banking Influencer 175

Social Media Strategies Summit

APRIL 22, 2021

Looking to get more from your own social media efforts? Rather than just discussing this in a few throwaway posts, the University of Nebraska-Lincoln has built a whole social content campaign around it. It’s hard to understate the importance of social media in higher education marketing. University of Nebraska-Lincoln.

Education 264

Education Examples Social Media Meme 264

Sprout Social

NOVEMBER 7, 2022

Brand-creator partnerships have grown from novelty into necessity. Actionable brand-creator advice stemming from DE&I and fair pay conversations. Actionable brand-creator advice stemming from DE&I and fair pay conversations. Align your content and creator marketing strategies by downloading this data-packed guide.

Brands 90

Brands Twitter Authentication Report 90

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives.

Metrics 99

Metrics Influencer Marketing Survey 99

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Do your research by signing up for a personal TikTok account and lurking around to see who’s using the platform and how. Pay attention to who’s active in your industry or verticals and check to see if your competitors are there.

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Hootsuite

SEPTEMBER 28, 2020

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. In 2020, we’ve seen how crucial it is for brands to use social media as a way to protect and strengthen relationships.

Marketing 144

Marketing Committee Health Care Organization 144

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools? What are brand safety tools?

Reputation 129

Reputation Tools Brands How To 129

Hootsuite

MARCH 23, 2022

Are you using Snapchat to grow your business? Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. Snapchat Insights allows you to monitor and analyze your engagement on Snapchat and get detailed information about your audience.

Analytics 144

Analytics Tools How To Metrics 144

Hootsuite

MARCH 27, 2024

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. The main difference that identifies a boosted post vs ad is that boosted posts generally (but not always) start as organic content. A boosted post looks almost exactly the same as regular organic content.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Hootsuite

NOVEMBER 28, 2022

That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. Brand advocates help you connect with potential customers and cut through the noise online. They can boost your visibility by: Showing off your products on social media.

Social Media 122

Social Media UGC How To HootSuite 122

Sprout Social

AUGUST 15, 2023

not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. AI tools extract key data points from thousands of social conversations across multiple networks within minutes, giving you actionable insights that impact your market growth and revenue. Enter: named entity recognition (NER).

Brands 84

Brands Sentiment Analysis Marketing 84

Pam Moore

JULY 25, 2017

Is your content and digital platform ready for the highly connected social web of today? Is your content ready to inspire, connect with and help your audience achieve their goals? Or is the challenge to continually create compelling, relevant content keeping you up at night?

Content 167

Content ROI Template Templates 167

Pam Moore

DECEMBER 14, 2017

Is your content and digital platform ready for top business performance in 2018? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? It seems content often gets created in silos.

Organization 165

Organization Content ROI Marketing 165

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? Download the guide now ! The world is going visual! .

Template 167

Template Templates Social Media Social Networking 167

Hootsuite

APRIL 18, 2022

After all, you can have the very best video in the world — one with a trending audio clip, hilarious edits , a thought-provoking message, and a filter that makes you look like your mouth is full of hot dogs. Here’s your crash course.). A good collection of hashtags on your Instagram Reel is the key to getting your content discovered.

Hashtag 141

Hashtag Instagram HootSuite Travel 141

Hootsuite

NOVEMBER 17, 2022

So, are NFTs the next big monetization opportunity for creators and brands? Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. In investing terms, non-fungible means “irreplaceable.” Some ETH cryptocurrency (in your wallet).

Marketing 118

Marketing Avatar Buy Price 118

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Streamline your workflows, automate tasks, and never worry about finding the perfect caption again. Strategy advice Stuck on where to take your social media strategy next?

Social Media 140

Social Media HootSuite How To URL 140

Hootsuite

JANUARY 31, 2024

You’ve probably seen them in your feed already — these long-form posts can be up to 25,000 characters and can even be formatted with bold and italicized texts. If you’ve been considering investing in Premium, I ran an experiment to discover which format earns more reach on the platform. Will it impact engagement? Let’s find out.

HootSuite 78

HootSuite Metrics Engagement Feed 78

Hootsuite

JULY 7, 2022

Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? It’s a relatively new strategy that lets brands work on campaigns with online personalities. The brand gets increased product visibility and awareness. They present a more down-to-earth and realistic approach to their content.

HootSuite 103

HootSuite How To Influencer Price 103

Hootsuite

SEPTEMBER 29, 2021

Bonus: Download the free 10-Day Reels Challenge , a daily workbook of creative prompts that will help you get started with Instagram Reels, track your growth, and see results across your entire Instagram profile. TikTok has been downloaded more than two billion times , and has 100 million active users in the U.S.

Buy 140

Buy Price Instagram Cost 140

Pam Moore

JANUARY 4, 2020

Is your content and digital platform ready for top business performance in 2020? Is your content ready to inspire, connect with and help your audience achieve their goals? Is the lack of compelling, relevant content keeping you up at night? It seems content often gets created in silos.

Template 78

Template Templates Content ROI 78

Pam Moore

MARCH 7, 2017

When I hear you ask this question, what I really hear is “we don’t want to invest in a real strategy or bother with executing a plan that will bring results. ” For any client or student we work with the first two questions we ask them are 1) Who is your audience and 2) What are your objectives.

Social Media 167

Social Media Analysis Communities Strategy 167

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. knows that videos play a major part in your experience with these social media networks. Video has been a buzzword in marketing for years, and today brands are using it to carve out devoted followings on social. Blood-sucking villains.

Statistics 142

Statistics Social Media Video Marketing 142

agora pulse

NOVEMBER 5, 2020

Partnering with social media influencers can help you grow your brand and build a community of engaged fans. But what’s the right way to find Instagram influencers for your business or clients? Working with Instagram influencers gives you an extra weapon to add to your social media marketing arsenal.

Influencer 142

Influencer Instagram Brands How To 142

Hootsuite

JANUARY 5, 2023

Whether you want to repost your own, or add Reels from others to your content mix, both types can explode your growth. Here’s how to repost a Reel on Instagram to your main feed, as a new Reel, and to Stories — plus how to schedule them all in advance. Reposting your own Reels: No extra tools required.

Feed 78

Feed Feedly Remix Instagram 78

Hootsuite

NOVEMBER 10, 2021

It’s the place to see and be seen, which means ample opportunity for brands to engage with audiences in a whole new way. So consider this your one-stop shop for all you need to know to get your TikTok Business Account up and running. Download and open the TikTok app. Add a website and email address to your profile.

How To 143

How To Hashtag Trends Analytics 143

Oktopost

JUNE 14, 2021

Demand generation involves an array of techniques used to enhance the exposure of your brand. It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. .

Comparison 145

Comparison SEO Curation Domain Name 145

Sprout Social

SEPTEMBER 16, 2022

Google says that 90% of people use it to check out brands and products. This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube.

YouTube 109

YouTube Video How To Mobile 109

Hootsuite

OCTOBER 19, 2021

You’ve embraced the short-form video app that’s been sweeping the globe ( 2 billion downloads and counting !) and have been creating videos , honing your TikTok editing skills and perfecting your Doja Cat dance moves. Because you’ve got to get people to actually watch your videos, too. We’ve got you covered.

Strategy 139

Strategy How To Hashtag Trends 139

Pam Moore

FEBRUARY 24, 2018

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers.

Feed 167

Feed Feedly Metrics News 167

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020.

Trends 78

Trends Video Marketing Influencer 78