Techipedia: Tamar Weinberg

AUGUST 27, 2008

Many people found the research interesting, but a number of people commented that the social networks probably shouldn’t be grouped together. So the question arose – was social media traffic misrepresented by grouping traffic from all networks together? Three cheers for them! page views SEO ROI — 1.2

Social Media 100

Social Media StumbleUpon SEO ROI 100

Social Media Network Marketing

AUGUST 14, 2010

For instance the positive engagement which eventually should lead to loyalty and viral effect cannot happen at once by merely setting up of a Facebook Fan Page for instance and getting people to join in. Social networking sites like Facebook have drastically changed the way we use the Internet. Awesome Post! Thanks for sharing.

Social Media 93

Social Media How To ROI Reputation 93

Josh S Peters

SEPTEMBER 18, 2009

Loyalty – When a company launches this type of campaign their goal is to reward their current, frequent buyers or to entice customers away from competitors with their awesome loyalty program. I believe that rather than setting quantity goals for a social media strategy, one should set quality goals.

ROI 100

ROI CPA Campaign Buy 100

Techipedia: Tamar Weinberg

MARCH 12, 2009

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean. Like country clubs of old?

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

MARCH 4, 2010

At the end of the day, we know most people are active on social networks because they have some reason for being there (be it to make a sale or to establish authority, for example), but through your regular interactions, you need to recognize that these are byproducts of your genuine and authentic involvement. izmantot soci?los

Hotels 245

Hotels Social Media Communities Discount 245

Convince & Convert

SEPTEMBER 7, 2010

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Review 115

Review Social Media Social CRM Consultant 115

The Way of the Web

AUGUST 9, 2010

This is likely, because the search content is often on sites which have no focus on owning an area with quality content – which is the sort of thing which is more likely to be shared on social networks (It should have also been the sort of content more likely to be highlighted by Google – maybe in 2011?).

Content 28

Content Adwords Adsense Advertising 28

Convince & Convert

MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. Women are routinely misunderstood or ignored by advertisers despite their unprecedented purchasing power and loyalty to brands that earn their trust. I, for one, will be encouraging my clients to spend time at JaneNation.

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. At the end of the video, you’ll see my question as to whether the king of the infomercial and the king of social media are really the same guy? I’m just working through this tie between infomercials and social media. That’s just a brochure in 140 characters.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs. Thanks for sharing. Im Jay Baer.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

SEPTEMBER 14, 2010

Intelestream Companies are focusing more on retaining existing customers and increasing their loyalty. Social CRM still has a long way to go however the variety of options are already proving to be successful communication tools. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Mindjumpers

SEPTEMBER 10, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Popular Posts About Social Media 3 Infographics on Why You Should Use Social Networks as Marketing Tools » 4 Ways Social Media Has Changed The Fashion Industry Posted by Sara Hansson Sep 10th, 2010 Tweet Fashion weeks have past by all over the world.

Fashion 251

Fashion Industry Social Media Blogger 251

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? tools of social media always change. And that’s why your social media strategy must be tools-agnostic. The elevator pitch is dead. What’s the Point?

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

APRIL 15, 2010

Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. It builds brand loyalty like a gym membership. (I'm Your potential customers have questions about your company, your products, your services, your competitors. There always have to be new content.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. link] #socialmedia blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Good stuff. Im Jay Baer.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

APRIL 13, 2010

link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. Tons of applicability for social networking. link] jaybaer Brilliant!

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

JULY 14, 2010

The problem is that social is far more about building loyalty and engaging current and future customers than it is about driving immediate sales results. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 134

Social Media Strategy Metrics Organization 134

Techipedia: Tamar Weinberg

JULY 8, 2008

Reem Abeidoh , Social Media Strategist : A social media marketer provides strategic online recommendations based on the client’s business goals and intensive research. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it).

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

JULY 28, 2010

There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. Thanks again, Jay. Im Jay Baer.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

MAY 26, 2010

Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. The reviews business will be transformed by geo-location. Im Jay Baer.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. But, I certainly understand your question, the term ‘social media’ has become such a broad one that its difficult to pin down its precise definition. Im Jay Baer.

Social Media 128

Social Media Strategy Influencer Case Study 128

Justin Levy

AUGUST 8, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking The Power of a Note Written on August 8, 2009 by Justin Levy in communications , customer service , interaction , loyalty , presidentobama , social media , video , zappos 35 Comments - Leave a comment! I know I sure don’t.

Loyalty 174

Loyalty Comments Video Team 174

Convince & Convert

AUGUST 10, 2010

Except for Pete Blackshaw, and Jacob Morgan to some extent, I don’t see many of them out there, but I may be wrong and am always interested in a few good feeds blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

APRIL 14, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Social Media 128

Social Media Consultant Health Care Questions 128

Convince & Convert

FEBRUARY 25, 2010

It’s so important for to know you’re facts and your customer while using social networking. If you don’t know what you’re talking about or who you’re talking to, there is no point is networking. The opportunity social networking provides in incredible. Your post is helpful.

Social Media 117

Social Media Case Study Strategy Study 117

Techipedia: Tamar Weinberg

JUNE 16, 2010

When you integrate your profiles, you help build the relationships you have already started on each social site. It helps build loyalty, generate conversations, and it also gets you more followers if you do it right. Do I have social media integration on my business blog? Great questions! Thanks for commenting.

Questions 277

Questions Social Media How To Postrank 277

Convince & Convert

APRIL 22, 2010

If you’re considering “social media&# as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives: 4. by @jaybaer [link] [link] Shawn McPike Great article Jay.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

APRIL 8, 2010

I totally get the point of the iPad as a way to make casually web browsing, social networking, and ebook-reading simpler and trendier, but in no way are these things “computers&#. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. And MiFi is soooo much better than USB dongle.

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

MARCH 16, 2010

And given that Facebook creates a backlash with their constant 'tweaks', maybe it's OK that people like the simplicity of Twitter – if Twitter stay true to what people enjoy about it, that seems like it would actually build more loyalty. I'm not even going to try. Thanks for the thought-provoking post! Im Jay Baer.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Techipedia: Tamar Weinberg

JANUARY 24, 2008

And it makes sense (due to necessary NDAs and the like) that once Digg took him on board, his loyalties to his friends would be dropped. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Digg 104

Digg Buy StumbleUpon Web 2.0 104

Convince & Convert

AUGUST 25, 2010

Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty. Experience=trust + loyalty, the formula is simple yet solving it takes work. link] [link] Gregg Morris #LocationBased social networks w/value. link] jaybaer Brilliant point Mike.

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host. .

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

JUNE 23, 2010

I would argue that Ford should go leagues further, by embracing a consistent crowdsourcing approach that constantly empowers consumers (and would-be consumers) of all Ford vehicles with opportunities to co-create, relevantly share and earn legitimate rewards that drive loyalties and purchasing habits for years to come. Im Jay Baer.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121

Convince & Convert

SEPTEMBER 20, 2010

Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. Same goes for location based social networks.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

SEPTEMBER 23, 2010

link] ivanhernandez Nobody Said Social Media Was Easy [link] – via @jaybaer blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Email marketing's end goal is to promote repeat business or engagement from the merchant's customer base. Just a humorous metaphor. Just a humorous metaphor.

Social Media 146

Social Media Strategy Energy Consultant 146